Platforms

Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV.

Publisher comment sections remain an untapped source of intent-based data, according to Kelly Andresen, who recently left USA Today to head up comment monetization platform OpenWeb’s direct sales efforts.

Almost everything in AI feels big. But are you looking at the next Gangnam Style or the birth of a new industry? Here’s how to assess whether an AI vendor is likely to matter in two years.

On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual advertising and media planning for YouTube.

You are not immune to shopaganda; AI responses are more limited than retailers would like; and FIFA is forcing ad-mandated water breaks.

For years, MFA was a mostly web-based problem. Now, generative AI has supercharged the made-for-advertising model, and it’s infecting social media feeds and vertical video platforms.

People want news, but not from news outlets; X’s blue checkmarks are coming home to roost; and Meta is finally paying publishers (kind of).

Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and it’s affluent customers who are doing the most spending in the US. Plus: the challenge of being an ad buyer managing campaigns on Meta during “Glitchmas.”

The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive.

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students authentically.