The competitive set has shifted and it’s stacked against independent DSPs. But, instead of chasing what competitors already own, TTD can own what they can’t: trust.
Walmart Connect’s deal with The Trade Desk isn’t so exclusive anymore; Amazon is competing with everyone except publishers; and Meta’s chatbots don’t exactly inspire confidence in the company’s ability to deliver effective AI tools.
When The Trade Desk sneezes, ad tech catches a cold.
Today’s biggest retail events are noisy, fast-moving and fiercely competitive. From back-to-school time and Prime Day to Black Friday, Cyber Monday and the entire holiday shopping season, success comes down to securing attention before the rush begins.
Data brokers de-index their opt-outs; Meta is still the go-to for influencer ads; and Perplexity offers to buy Chrome.
Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here’s how it’s pivoting in response to stiffer affiliate marketing competition and zero-click AI search.
The ad tech startup Vaudit, founded last year by Mike Hahn, aims to automate the process of campaign reconciliation atop major ad platforms.
Sometimes, price can itself be promotional marketing; Reddit is no longer playing nice; and AI scrapers are reshaping the web in another way.
New social media content moderation policies will enable connections with audiences that reflect a broader range of perspectives, expand inventory, and provide opportunities for contextual alignment.
Creative agencies are trying to adapt to AI’s sudden invasion of their turf; it’s a sunny day for TikTok travel influencers; and publishers have more than just Google’s AI overviews to worry about.
Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.
Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.
Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.
On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.
Rembrand announced that it’s merging with creative automation startup Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.
Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.
