A Co-Founder Of DraftKings Wants To Help Creators Monetize Content
One of the DraftKings founders now leads HardScope, parent of FaZe Clan, aiming to bring FaZe’s content and distribution magic to creators beyond gaming.
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EDITOR’S CHOICE
Google Shakes Off Its Troubles And Outperforms On Revenue Yet Again
Alphabet reported on Wednesday that its total Q3 revenue was $102.3 billion, up 16% year over year, while net profit increased by a third to $35 billion.
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Albertsons Launches New Off-Site Click-to-Cart Tech
The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. It’s new click-to-cart product should help.
Turning The Comment Section Into A Gold Mine
Publisher comment sections remain an untapped source of intent-based data, according to Kelly Andresen, who recently left USA Today to head up comment monetization platform OpenWeb’s direct sales efforts.
Shopify Launches A Product Network That Will Natively Integrate Items From Across Merchants
Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network.
Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs
Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.
Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams
Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even months.
The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead
Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.
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Podcasts
AdExchanger Talks
AI That’s Generative, Not Generic
Jay Richman, Amazon’s VP of product and technology, on how AI-generated ad creative can still stand out at scale without becoming generic or too samey samey. Plus: The risks brands face if they wait too long to embrace AI.
The Big Story
Warner Bros., Netflix, Paramount: The CTV Chessboard
Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business.