Sports Publisher On3 Tries AI Recommendations To Keep Engagement In Its Home Court
Mula’s AI native content feed helps On3 keep its engagement and RPS consistent amid traffic drop-offs to publisher sites and the growing scarcity of online attention.
Topic
Opinion
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Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys
Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to simplify buying local news and shore up its business as the ad market shifts.
Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing
There’s MMM and MTA, but no single ad measurement works for brands with multiple points of sale. On Tuesday, Northbeam launched an incrementality tool to complete what it calls “the trifecta of digital attribution.”
What Regulators Talk About When They Talk About Ad Tech
If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying.
Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories
The effect wasn’t just limited to news content. The Reuters.com/lifestyle vertical also had some of its brand-suitable pages blocked.
The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?
Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.