“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO of interclick, a Yahoo! company. With all the great data that data providers are making accessible today, it’s possible to interact with consumers in ways […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Mark Hughes, CEO of C3 Metrics. At the worst possible time, the digital marketing measurement business is again showing inconsistencies. The issue this time is the matter of […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Pam Horan, President of the Online Publishers Association, a not-for-profit trade organization that represents online publishers In the Chinese zodiac, 2012 is the Year of the Dragon, a fitting animal characterized by being driven, unafraid of […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Mendez, founder of Yieldbot. One of the most exciting and disruptive things going on right now in digital media is the rise of new businesses harvesting intent […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Nikhil Sethi, who is co-founder/CEO Adaptly. As we look at the emergence of social as a serious contender within a typical media buy, the marketplace is noticing an evolution […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Steve Sullivan, VP, Digital Supply Chain Solutions, IAB. In the 1991 Australian film Proof, Hugo Weaving plays a blind photographer named Martin, who must rely on his other senses […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics. The comparison of “analog dollars” to “digital dimes” is often an attempt to explain that paltry digital revenue is coming from […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. David Danziger is Director of Data and Targeting Products at Acxiom Corporation. The Future of Privacy Forum recently analyzed the top 30 paid mobile apps (across multiple mobile platforms including Blackberry, Android, and iOS) […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics. The sciencification of advertising is on a clear, steady march toward greater and greater efficiencies, whether that be optimized cost for […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. The following has been building up for months after seeing article after article of DSP execs saying that publishers are wrong and should open up their all their […]
Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.
Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.
From afar, it looks like Google had a rough year in antitrust court. But zoom in a bit and it becomes clear that the past year went about as well as Google could have hoped for.
A few years ago, “data clean rooms” were all the ad tech trades could talk about. Fast-forward to 2026, and maybe advertisers don’t need to know what a data clean room is after all.
Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.
If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), which kicks off this week in Las Vegas, Nevada.
