“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Tal Chalozin, co-founder and chief technology officer at Innovid. For years, some in the digital media industry have heralded the “death of TV” as an event nothing short of inevitable. For them, the steady […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lorne Brown, president at SintecMedia. Fox, Turner and Viacom recently announced an audience targeting alliance called Open AP just in time for the annual upfronts. Open AP is designed to allow buyers to define […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Ferber, founder and CEO at Videology. They say the first four stages of change are precontemplation, contemplation, preparation and, finally, action. After attending the recent National Association of Broadcasters (NAB) convention, it’s clear […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Greene, vice president of product strategy at AudienceScience. Despite delays and more than a bit of methodological controversy, Nielsen finally released its Total Content Ratings metric in February. The spirit of bringing GRP-style measurement […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ed Kim, vice president of product and strategy at Nielsen Catalina Solutions. The silos are coming down between digital, mobile and TV, in all its different formats. Although the industry continues to splinter, the […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Prasad, chief strategy officer at VideoAmp. Since the debut of the NewFronts several years ago, media channels have proliferated, new content formats have bloomed and we use technology to consume content anywhere. Thus, […]
Hulu is moving into phase two of its advanced TV strategy almost two years after launching its private exchange. But the market has changed since then, and Hulu has evolved its own ad technology stack in lockstep. For starters, Facebook shuttered the LiveRail supply-side platform (SSP) and ad server last year, so Hulu migrated to Tremor’s video SSP. Rather than entering a drawn-out RFP […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Walters, CEO at Encompass Digital Media. While in the past, media and entertainment providers had only a few channels to deliver content to consumers, today content can be consumed virtually anywhere, anytime and […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Iddo Shai, director of product at Kaltura. As someone who works in online video, the National Association of Broadcasters (NAB) convention – which starts Saturday – always felt like the show of the titans. […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Patrick Hopf, founder and president at SourceKnowledge. Unless you have a hard conversion point on your website, measuring ad performance can be a tricky game. This is especially true for advertisers who run massive […]
