Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Goes For Scarcity, Custom PaidContent’s David Kaplan writes that MSNBC.com’s new single-page, site redesign “promises to do an end with clicking on stories and on ads.” There still seems to be a bit of clicking when AdExchanger.com took a look but the MSNBC […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ajay Sravanapudi, CEO at LucidMedia. Nearly every online marketer is concerned with transparency and brand safety. These seem to be the biggest roadblocks to brands embracing display. A […]
Andy Robinson is CEO of Grocery Shopping Network, an online ad network. AdExchanger.com: What problem is Grocery Shopping Network solving? GSN enables grocers to significantly expand digital shopper engagement, value and total in-store and online sales. Likewise GSN provides a means for advertisers to reach and target their best customers on a per store basis […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Dollars Coming Brand dollars are coming online in a big way if Unilever CMO Keith Weed is to be believed. ClickZ’s Zach Rodgers covered the conference and says Weed suggested digital budgets will double in the coming year. Rodgers writes, “In some countries, […]
Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. Fitch discussed recent trends he’s seeing on the publisher side. AdExchanger.com: What’s the pitch on games advertising for advertisers? Seems tough – considering people just want to play their games and not look at ads. Actually it’s quite the opposite. Our users […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Porres, CMO at Lotame. There’s been a lot of talk lately about the need for data transparency. That makes sense: With the increasing value of data collected […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPG CEO Says Not So Fast Wait, maybe the economy isn’t bouncing back as quickly as everyone had hoped in the ad world? Michael Roth of ad holding company Interpublic Group tells Dow Jones Newswire, “We are encouraged by what we saw in the […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Triggit announced today that is has raised $4.2 million in Series A financing led by Foundry Group and Spark Capital. Read the release. Triggit CEO Zach Coelius discussed the new funding and his company’s plans. AdExchanger.com: Please share the details on your latest round of funding. ZC: Santo Politi from Spark Capital and Seth Levine […]
Paul Cimino is CEO of Brilig, which formally announced its audience commerce platform today. Read the release. How has Brilig’s model pivoted since last we spoke a year ago? PC: The basic concept of our audience commerce platform and open marketplace hasn’t changed but the ecosystem around us has. A year ago the agencies we […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Omnicom On Digital Acquisitions Omnicom’s Jonathan Nelson says in an interview with Dow Jones Newswire that even though the company is focused on growing “organically” (pun? Nelson co-founded agency Organic), the ad holding company is seeing opportunity for digital acquisitions in certain regions saying, […]
Attitudinal targeting ad network Resonate Networks has announced a $5 million series A round of financing led by Greycroft Partners and iNovia Capital. Read the release. Resonate Networks CEO Bryan Gernert discussed his company’s new funding and the data-driven advertising landscape. How is the funding environment today in ad tech? Is data resonating? While venture […]
Brand.net announced yesterday a $14 million Series C round of funding led by Focus Ventures, with participation by existing investors InterWest Partners and Norwest Venture Partners. Read the release. Brand.net CEO Elizabeth Blair discussed her company’s new funds and plans for the future. AdExchanger.com: What will the new funds be used for? EB: Expanding agency […]
Marc Poirier, co-founder and CMO, Acquisio, discussed his company’s new partnership with buy-side platform The Trade Desk which will integrate the company’s PPC platform into The Trade Desk’s platform (Read more in the release.). AdExchanger.com: This is the first time I’ve heard of a search PPC platform from one company being integrated into a DSP […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now Targeting Geo Apple is readying “precise” geotargeting on its iAd platform if a recent update to its privacy platform is any indication. The L.A. Times Tech blog reports that “the company added a paragraph noting that once users agree, Apple and unspecified ‘partners […]
Lijit announced that it has raised $6 million in Series D financing from existing investors Foundry Group, Boulder Ventures and High Country Venture. This put their total to-date for funds raised at $18.3 million. Read the release. Lijit CEO Todd Vernon discussed the new funds and the product road map as it relates to data. […]
Scot McLernon is Chief Revenue Officer of YuMe, a video ad platform and network. Looking at your experience with CBS Marketwatch and CBS Interactive, what key learnings are you bringing to YuMe? It certainly feels as though I’ve seen this movie before. In 2000, when I was at CBS MarketWatch, we were breaking new ground […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Consolidation: AdKnowledge At It Again AdKnowledge has acquired CPA network Hydra Group for an unknown amount Having previously purchased MIVA and Lookery’s media business among other acquisitions, the company is looking to become the biggest player in the affiliate world. In the release, Adknowledge […]
Josh Jacobs is SVP of Brand Advertising Products & Marketing at vertical content network Glam Media. What will happen to Glam Media‘s publisher inventory? Does it all get folded into GlamAdapt? JJ: Glam Media has migrated the more than 3000+ sites in our Vertical Media network to the GlamAdapt platform. Today, GlamAdapt is delivering on […]
Better Advertising CEO Scott Meyer discussed the imminent launch of Power I via multiple online ad campaigns. Read more from Ad Age. With the launch of “Power I,” does this mean you’ve won the competition to provide a self-regulation tool for the ad industry as it relates to a consumer’s online privacy? If not, when […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Display Gets Makeover The Google Content Network went into the re-branding machine as Google looks to align its products and services associated with display advertising. Now known as “Google Display Network,” VP of Product Management Neal Mohan writes on the Inside AdWords blog, […]
Adap.tv announced last week that TidalTV, an online video ad platform, will be “the first to utilize adap.tv’s recently-announced real-time bidding (RTB) interface” and buy from Adap.tv’s “premium” inventory pool of online video ad placements. Read the release. Toby Gabriner, President of Adap.tv, discussed the new partnership and details on the Adap.tv marketplace. You note […]
Bill Todd is General Manager of ValueClick Media, an online marketing services provider and division of ValueClick. AdExchanger.com: First, please provide a quick top line on ValueClick and the business ValueClick Media addresses. BT: ValueClick Media is a division of ValueClick, Inc., a global online marketing services provider whose other divisions include Commission Junction (affiliate […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Havas Partners With SEM Platform Havas Digital announced that it had selected KENSHOO as “their primary technology provider and partner for search engine marketing.” Actually… the partnership seems broader than that as KENSHOO’s platform will “consolidate search, social and mobile campaign management and optimization,” […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Trada, a PPC marketing campaign marketplace, announced this week that in the interest of servicing agencies who “were being asked by their clients to offer paid search…and it wasn’t an area that agencies necessarily cared about,” the company has updated it’s marketplace to make it easy for agencies to use. Read more on the Trada […]
During last week’s Internet Retailer Conference In Chicago, AdExchanger.com spoke to Mike Afergan, CTO and SVP of Advertising Decision Solutions (ADS) at Akamai about the company’s digital advertising products including its new “pixel free” solution as well as industry trends from Akamai’s point-of-view. Read the release on Pixel Free. The Ecommerce Pitch and Pixel Free […]
