Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Haircut For iAd In Ad Age, Kunur Patel writes that the iAd costs are being slashed again – now you can have your very own iAd running through the iPhone and Ipad for the starting cost of $100,000 – was $1 million. Patel adds, […]
As part of Social Media Week festivities in NYC, Microsoft Advertising announced what it’s calling “People Powered Stories.” Formally launching next month, the offering will begin by incorporating social commerce tech from Bazaarvoice and is the first step in Microsoft’s social display strategy. Microsoft Advertising GM of Display Advertising Experiences, Jennifer Creegan said on the […]
Alex Moukas is CEO of Velti, a global provider of mobile marketing and advertising technology. Velti announced the acquisition of CASEE, a mobile ad exchange and mobile ad network in China, last month as the company expanded its footprint in China. Read the release. In January, Moukas discussed his company and trends in the mobile […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tags M&A StreamingMedia.com’s Dan Rayburn hears that Akamai is closing in on its very own tag management company. Rayburn writes, “Over the past two months, Akamai’s been on a buying spree and it sounds like it may not be over. After agreeing to buy […]
Two weeks ago, media outlets reported new comScore data showing Facebook’s continued growth resulting in the delivery of nearly 28% of U.S. display advertising impressions – far outpacing others such as Yahoo! and Google, according to comScore. In the past, AdExchanger has reviewed the difference between a social display and “regular” display impression in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Money For Mobile Mobile ad technology company Media Armor says that it has raised $1.5 million in a series A round of funding led by Geoff Judge of iNovia Capital and Ian Sigalow of Greycroft Partners. On the company blog, co-founder Elizabeth Zalman […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Testing, Gathering New “Nielsen-like” panel efforts are being made by Google as the company introduced Screenwise which will be run by GfK’s Knowledge Networks. Google may be taking a deeper dive into attribution modeling and/or media mix modeling as, according to ClickZ’s Kate […]
Victor Wong is CEO of PaperG, a local, online advertising technology company. Wong discussed his company’s growth and offering with AdExchanger including trends he’s seeing in the local advertising marketplace. AdExchanger.com: What are some of the trends you’re seeing today which you didn’t expect when you started the company? When we first started the company, […]
Given that “food” is one of the top ad spending categories in the lifestyle space, it makes sense that the largely female-focused blog network Glam Media would build out a vertical devoted to that subject. But unlike the other recent expansions of Glam’s content and related ad offerings around health and wellness, the Foodie channel […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Selling digital used to be easy: how big is the budget, and do they want the News section, or […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Akamai Reports; CFO Leaves For HubSpot Akamai announced its Q4 2011 performance and, though there was no mention of Akamai Advertising Solutions in the release, the company reported net income of $45 million on $324 million in revenues. Read more. Wall Street had expected […]
Of many holy grails, the one involving effective cross-channel, digital media buying (let alone traditional channels) seems to remain elusive for the most part. Sure, you can capture a few search-ers who are showing intent for a blue Buick and then retarget them through display ad exchanges, but that’s hardly the scalable motherlode for effective […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ValueClick Grows Ad network (affiliate marketing, technology and media company) ValueClick reported a better-than-expected Q4 2011 as the ad network model transitions to audience buying. The company’s acquisition of Dotomi last year appears to be positively impacting the top and bottom line, too. Q4 […]
Yuchun Lee is svp and general manager, Enterprise Marketing Management Group, IBM. Lee co-founded Unica which was acquired by IBM in 2010. Lee discussed industry trends and his company’s positioning – especially as it relates the CMO. Click below or scroll for more: Unica: Then And Now The Problem Unica (IBM) Solves Where Advertising Fits […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon To Build Store Amazon is “taking it to the streets” and launching a retail store of the brick-and-mortar variety beginning in Seattle. Blogger Michael Kozlowski reports, “This project is a test to gauge the market and see if a chain of stores would […]
Scott Meyer is CEO of Evidon, an online advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Meyer to discuss his company, his views on the space, and the state of Evidon today. Click below or scroll down for more: Ad Technology Today Evidon In […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO of interclick, a Yahoo! company. With all the great data that data providers are making accessible today, it’s possible to interact with consumers in ways […]
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. With earnings season beginning to wane, Salmon shared a few thoughts with AdExchanger on the latest machinations in the data-driven ecosystem including today’s announcement regarding Aol selling remnant display inventory through Yahoo!’s Right Media Exchange. AdExchanger.com: You suggested […]
The Yahoo!-Aol-Microsoft deal, which lets each of the partners sell the other’s remnant display ad inventory has born its first fruit. Read the release. New Right Media Exchange North America chief Brian Silver explained to AdExchanger yesterday that Aol now has a seat on the exchange in order to sell it’s “Class II” remnant ad […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Banging On The Paywall The New York Times reported its Q4 2011 earnings yesterday and the subscriber numbers were at 390,000 – that’s 20% higher that Q3. A nice quarter-over-quarter increase it would seem. Did you get/give a subscription as a holiday gift? Ken […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. In January, I committed my 2012 resolutions to this readership, and my personal favorite was ensuring we hit $1B in spend. Resolutions are wonderful, but in order to fulfill […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPO Opens Facebook Kimono To the media’s relief, Facebook has finally filed its regulatory papers in preparation for an Initial Public Offering and it appears that just about the entire advertising market is in the company’s crosshairs. From the S-1 filing: “According to an […]
AOL’s advertising is mostly known for its ad network and targeting tools, but in contrast to rivals Yahoo, Microsoft and Google, it has not been deeply immersed in the ad exchange space. During the company’s Q4 earnings call, AOL CEO Tim Armstrong told investors that AOL plans to roll out several products around audience buying […]
AOL’s Q4 looked much like the previous three quarters: double digit growth in display, both domestic and international, as well as a further slowing of its revenue declines. Not to mention, the low expectations of Wall St. analysts also helped it top consensus targets. Read the earnings release. But other problems are still more acute, […]
“Ad Agents” is a column written by the agency-side of the digital media community. Peter Randazzo is Chief Technology Officer of iCrossing, a global, digital marketing agency. Perhaps no single technology has as much potential to disrupt the advertising ecosystem of online publishing as Real Time Bidding (RTB). For an imperfect but simple 30 second […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Earns Amazon.com said its Q4 2011 sales were up 35% to $17.43 billion as its e-reader the Kindle had strong holiday sales. Wall Street had been expecting sales to come in a about $800 million dollars higher. Read the release. But that wasn’t […]
Alan Yan is CEO of AdChina, an online advertising platform company in China. Yan discussed his company and the Chinese online advertising market with AdExchanger. AdExchanger.com: What are some of the challenges with the Chinese market when it comes to online advertising? AY: There are several major challenges. First, the pricing model – the majority is […]
