There are great expectations/hype surrounding the growth of both mobile advertising and the rise of real-time bidding. Both areas are certain to have a major impact on the way advertising is bought and sold. But at this moment in 2012, dollars flowing through mobile channels and RTB remain a small piece of the total internet […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Can’t Unseat Nielsen A Google TV Ads blog post explains that the company is abandoning its efforts to disrupt traditional buying models and will go after digital alone. Google’s Shishir Mehrotra says, “We’ll be doubling down on video solutions for our clients (like […]
Retargeting specialist Criteo has an agreement to exclusively provide “personalized” display advertising across Yahoo Japan’s inventory. This the first time a third party entity has been given access to Yahoo Japan’s ad system. Last week, the 16-year-old Yahoo Japan, which was created as a joint venture between Yahoo and Japanese investment firm Softbank, posted a […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. That’s Mobile Entertainment Mobile ad network Millennial Media takes the pulse of entertainment ad spending in the space and finds that the category saw dollars grow 133 percent over the past year. One big driver of that involved ads around theatrical releases, which made […]
WPP sees a tough environment for the rest of this year and next, and as a result has lowered its forecast for 2012 from anticipated 4% growth to 3.5%. In its mid-year spending report, the holding company says a cyclical spending downturn related to the absence of Olympic games and U.S. elections is a contributing […]
Facebook’s new Sponsored Results search ads became official last week, and early data from Nanigans suggests they may hold a good deal of appeal for performance-driven marketers. Since going live, the sponsored results ads have delivered Nanigans customers 23x higher click rates while costing 78% less than the average cost-per-click commanded by Marketplace Ads. In […]
Although internet radio streamer Pandora continued to post a loss a year after going public, signs of progress on driving mobile revenue was enough to give investors confidence following the company’s Q2 earnings on Wednesday, as shares were up 12 percent. Ad spending on Pandora in the quarter grew 53 percent and makes up the […]
Is Twitter’s new “Certified Products” program analogous to Facebook’s Preferred Marketing Developer directory, which has become such an important entry point for advertiser demand? Yes and no. Yes, in that both programs aim to create an “approved” list of vendors that can help businesses leverage its platform for marketing, CRM, and other purposes. Also, both offer […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Recommended By Pinterest Amazon’s Zappos has unveiled a feature in its online store that recommends purchases based on what users post on Pinterest. For Amazon and Zappos, this could pave the way for greater combinations of e-commerce and social media. “Social shopping is a […]
Tracking a competitor’s online advertising – both creative and media placements – remains an important niche served by both specialist vendors and global research companies. With mobile ad spend rising, the pressure is now on these players to build out ad intelligence tools for the mobile channel. To that end one well-regarded startup, WhatRunsWhere, has […]
Chris Moore is a partner with Silicon Valley-based Redpoint Ventures, a venture capital firm. As his bio states on the Redpoint website, he serves on the board of a variety of ad technology companies including BlueKai, eBureau (owners of TruSignal), Inadco and Intent Media. Moore led Redpoint’s past investments in companies such as Right Media […]
Total ad spending on Hispanic media in 2011 was $5.7 billion, with $3.6 billion of that going to TV, according to Nielsen data released last spring. Nielsen also noted that Hispanics spend 68 percent more time watching online video and 20 percent more time watching video on their mobile phones compared to non-Hispanic Whites. That […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lowering Standards Fewer than half of all online ads are viewed for even a second, according to online ad effectiveness provider AdSafe Media. The company’s study of the state of viewability suggests that only 49.9 percent of ads sold directly meet new industry standards, […]
In contrast to the recent stumbles by Facebook, LinkedIn has done fairly well since filing its IPO (the stock was even up slightly on Tuesday, closing at $107 a share). But that doesn’t mean LinkedIn doesn’t have the same pressures to show a diversified source of revenues. And from the looks of things right now, […]
The rise of audience buying has significantly changed the way media is bought and sold. Part of the value for buyers is the promise of greater efficiency and control over ad spend. But those controls can prove illusory, says Philipp Pieper. Pieper is CEO of pre-bid analytics provider Proximic, which has just updated its Agents Application. […]
Here’s some new evidence that digital marketing technology in Europe may be catching up to the U.S. Last week Ari Bluman, North America President at Real Media Group, left for a new job as chief digital investment officer of GroupM N.A. (press release). In the wake of his exit, WPP-owned 24/7 Media has changed the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patents And Display Aol has announced that its investors will receive proceeds of its patent sale in the form of a stock buyback and dividend. See the release. Ronald Josey of ThinkEquity was positive about the development in a note to investors but added, […]
Last week, New York Magazine expanded its fashion blog, The Cut, into a full-fledged site. The question of how to use the web as both an extension of an existing print brand and an independent, revenue-generating entity has plagued most properties. While Publishers Information Bureau figures for April-June 2012 shows NY Mag’s ad pages down […]
Jeremy Ozen and Michaael Provenzano are co-founders of Vistar Media. Along with former chief architect of Invite Media, Mark Chadwick, Ozen and Provenzano are the in the early stages of trying to crack the out-of-home (OOH) market with an exchange of sorts, and link it to the digital demand-side, which currently buys across PC-based display, […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, SVP, Media Partnerships at dunnhumby. Display advertising has suffered the same ailment plaguing much of digital marketing – frequent irrelevance is easy and cheap. This trend […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB’ing The Background Everything will be biddable. Perhaps Gourmet Ads, which has been “busy” with its real-time bidding strategy, is proof. The vertical ad network has introduced real-time bidding of its background skins through its private exchange enabled by AppNexus. Read the blog post. […]
When online video first started catching fire with viewers and advertisers, a number of companies were vying for something of a “new TV” experience. Most have fallen short. But as users get more acclimated to viewing all screens equally, video startups have a greater chance than ever before of creating a scalable business with web-based […]
Even if TV ads aren’t available for real-time bidding — but that’s only a few years away, right? –Kantar Media is trying to interest agencies in using the kinds of instant readouts of viewing behavior that’s so much apart of online advertising right now. While Kantar is far from alone in trying to position itself […]
Andy Weissman is partner at Union Square Ventures (USV), a “venture captial firm focused on early-stage and start-up investing.” Weissman joined USV in October of 2011 after co-founding Betaworks. Weissman recently discussed his thoughts on ad tech and investment trends with AdExchanger. From an investment thesis perspective, what’s the biggest change for you since you […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BrightRoll Teams With Datalogix More babysteps for connected TV as a deal was announced yesterday between BrightRoll and Datalogix, which is using TiVo viewing data from 4.2 million U.S. household set-top box devices for its DLX platform. The release states, “With DLX (Datalogix) TV […]
The acquisition of sweepstakes content company ePrize this week by PE firm Catterton Partners highlights the path that brand advertising and marketing is taking with the rise of mobile and social media: the diminution of classic “interruptive” ads replaced by a more one-on-one approach. In part, it’s a recognition that, at least for the moment, […]
It has been a year since Sailthru CEO Neil Capel last spoke to AdExchanger, and in that space of time, the company has updated its messaging from an email delivery platform provider that is “evolving email” to one that is “the platform of customer insights and personalized communications.” It follows that as marketers look for […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by David Shim, CEO at Placed. While there are a handful of companies close to realizing the potential of location-based targeting, as an overall industry there is a gap between […]
