Latest

Companies are now leaning toward slick, scripted video series ok TikTok. Plus, expect any future OpenAI ads to be less than traditional.

What’s next after launching a retail media network? Becoming a social ad network, apparently.

Why should browsers get to control publisher monetization? That’s the question the Tech Lab is aiming to answer with the release of an open-source framework for server-side ad management.

The process of setting up curated private marketplaces for bespoke audiences and vetting what inventory gets included can be incredibly time-consuming for agency teams.

Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, the NFL has consistently claimed at least 70 of TV’s top 100 telecasts, and 2024 saw record-setting viewership for major sports events like the Olympics and MLB World Series.

The Trade Desk’s weak Q4 emboldened the company’s critics; DOGE’s cuts to federal agencies are hurting ad agencies; and President Trump fires the two remaining Democratic FTC commissioners.

It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads is finally on track to go public by the end of Q2.

Getting dozens of ad agency partners around the world to work together is like herding cats – but Colgate-Palmolive was able to do it.

Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company’s advertising business with one main goal in mind: to evangelize Yahoo’s owned-and-operated properties. Most advertisers just aren’t aware of the inventory Yahoo has to offer – and that’s on Yahoo.

Oracle’s TikTok bid is a warmed-over Project Texas; Amazon’s ads biz has its sights set on Google; and gen AI search is a good traffic source for retailers, but bad for news pubs.

The Netflix Ad Suite, as the company is calling it, is set to launch April 1, the company’s new Advertising VP Nicolle Pangis disclosed during the Cynopsis and AdExchanger CTV Connect event in New York City last week.

Taz Patel joined Perplexity in December as head of advertising, just a few weeks after the company began experimenting with ads on its platform.

Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this time, it’s powered by AI. AI is redefining how contextual targeting works, making it smarter, more scalable and more effective. And the timing couldn’t be better, as marketers navigate a landscape increasingly shaped by privacy regulations and the demand for relevance.

Amid the political and economic uncertainty in the United States, ad spend will likely grow, but at a much slower pace, over the next five years.

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising powerhouse? 

Unlock the Future of Programmatic Advertising Measurement Measurement in programmatic advertising is at a turning point. With shifting consumer behaviors, fragmented platforms, privacy concerns, and the deprecation of third-party cookies, brands and agencies must rethink their strategies to stay ahead. AdExchanger and DISQO present The State of Programmatic Measurement, an exclusive report based on a […]

Uber ended 2024 with its strongest quarter ever, posting 20% year-over-year revenue growth of $12 billion in Q4 – due in no small part to Uber Advertising.

The assumption often is that lawyers are the ultimate party poopers who want to stop innovative product people from doing what they do best. But that’s not the case at all.

Where principal media has gone wrong is that buyers have commoditized it due to an overreliance on vanity metrics in contractual agreements.

Omnicom and IPG have both received additional information requests from the FTC about their merger. Plus, publishers don’t know how AI overviews fit into their referral traffic.

ADT tracks a bespoke metric called “marketing cost per installation” that measures the impact of media on what ADT cares most about: the roughly 1 million alarms its technicians install every year.

As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman controls hundreds of millions of dollars of media spend every year – and he has a little request for anyone buying CTV.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Sonos’s woes ding The Trade Desk; WPP’s AI investments may not keep Coke from switching to Publicis; and feminized Swedish tobacco products find an audience in the US manosphere.

NBC, Fubo, Disney-owned ESPN and ad agency Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach incremental audiences.

Scope3’s new agentic AI platform can automatically filter out inventory that’s considered a high climate risk, including made-for-advertising content.

Tariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall’s Brian Wieser, weighs in on the “blindingly obvious” consequences of implementing tariffs, including supply-chain disruptions that lead to a pullback in ad spend. You can’t promote what you can’t produce. Plus: the rationale behind Publicis’ acquisition of Lotame.

AI and machine learning services have come a long way in the past couple years, and these changes have introduced a whole new vocabulary for marketers trying to get a handle on how products like PMax work.

AI-equipped consumer products keep failing; why the newsletter boom might be nothing but spam; and retaliatory tariffs hit America where it hurts.

Just because curated PMPs and direct-to-DSP deals are trendy doesn’t mean they should be the focus of every publisher’s tech stack.