Facebook’s audience data may be gold to digital advertisers, but it’s the Facebook Creative Shop that ensures campaigns are memorable in the news feed and on platforms like Instagram and Messenger. The 200-plus-person in-house agency designs and tests Facebook and Instagram ad units – like the full-screen mobile unit Canvas – before launching it widely […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. The telcos are uniquely equipped for the battle of the people-based marketing crown. They have the best mobile data, which is crucial for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SAP Grabs Gigya Germany-based SAP dropped $350 million, according to reports, to acquire identity management player Gigya. According to Reuters, “The acquisition beefs up SAP’s ability to help companies doing business in Europe to comply with privacy regulations such as the EU’s upcoming General […]
Advertisers aren’t the only ones irritated by hidden fees and undisclosed inventory sources. Dataxu is claiming it’s been victimized by shady auction mechanics following a soured partnership with RhythmOne. The situation came to light after RhythmOne filed a lawsuit in July against dataxu to recover $1,900,000 from three unpaid invoices between January and March. But […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, co-founder and chief product officer at STAQ. Facebook recently announced a change in its video-sharing metrics that favors the original creator over distributors or “reshare” pages. Facebook is finally working to help media companies […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Marosi, director, client advisory, at 84.51°. Why is it that many analysts – who have so much data, yet so little time – turn up their noses at reporting […]
DoubleTree takes a cookie-first approach to marketing – the kind you can eat. But when it comes to data collection, the Hilton-owned hotel chain, known for handing out warm chocolate chip cookies to guests as they’re checking in, is interested in deeper data than just demographics and browsing history. “It doesn’t matter to me whether […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Systems Go Google will give advertisers full refunds for any fraud bought through DoubleClick Bid Manager, Ad Age’s George Slefo reports. The news comes weeks after Google began refunding tech fees for fraudulent buys as well as media fees when fraud was bought […]
Under mounting pressure over its use by Russian meddlers in the US election, Facebook is imposing new transparency on ad buyers to make it harder to obscure who paid for an ad, and who saw it. CEO Mark Zuckerberg announced the changes in a Facebook Live video posted Thursday afternoon. “When someone buys political ads […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Clocking at 44 minutes, the latest episode of AdExchanger Talks with Criteo CEO Eric Eichmann is our longest yet. Pardon our loquaciousness, but there was just so much to talk about. Criteo is one of the high flyers in the data-driven marketing space, with a […]
Adobe said Thursday it had integrated Adobe Analytics into its Audience Manager data management platform (DMP). The integration makes it easier for marketers to combine first- and third-party data sets to deliver consistent messaging, and marketers can pull execution data back into their reporting tools for a better view of their customers. “Over the last […]
Starting Thursday, Facebook will let advertisers retarget based on what people do in the real world. “Reporting on the impact of ads is great, but other companies provide something similar,” said Gabriel Francis, global product marketing lead for the offline sales group at Facebook. “We’re letting people actually do something with those reports.” Google’s offline […]
Demand-side platform The Trade Desk wants a bigger slice of TV ad budgets. The company on Thursday rolled out a connected TV targeting and attribution tool designed to extend digital buying capabilities like retargeting and audience matching into the over-the-top environment. According to CEO Jeff Green, connected TV inventory available through The Trade Desk increased […]
ViralGains, a video advertising platform, raised $13.5 million in a Series B funding round, the company said Thursday. The funding includes $10 million in equity investment from First Analysis and Origin Ventures and $3.5 million in debt funding from Square 1 Bank. ViralGains, which serves sequential video ads to consumers, will invest the funds into […]
Chinese tourists spent $35 billion dollars in the US in 2016. WeChat parent company Tencent rolled out a suite of advertising tools on Thursday to help US brands reach that spendthrift audience both in China and abroad. The scale of Tencent’s audience is staggering. WeChat alone has 963 million monthly active users, nearly three times […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Daniel Gulick, insights engineer at TVSquared. The 1979 hit song “Video Killed the Radio Star” focused on the passing of time, when “stars” created through radio programming were replaced by a new era of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. In February 2013, I developed a simple data framework to demystify the data landscape and explain why technology and media companies were building […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swing And A Miss Amazon came under fire Tuesday for a “technical glitch” that inadvertently delivered baby gift registry alerts to men and non-pregnant women alike, resulting in a light-hearted tweet storm from customers. One read: “Amazon just informed me that someone has purchased […]
Facebook updated its targeting policies on Wednesday in the wake of the racist and anti-Semitic ad targeting scandal, first reported by ProPublica. COO Sheryl Sandberg clarified Facebook’s position in a post and laid out its three-pronged approach to running a tighter ship. Following the exposé and attendant public backlash, Facebook disabled the self-reported targeting fields […]
Women’s fashion brand Johnny Was wanted to do influencer marketing, but paying an Instagram star or blogger to wear its clothes didn’t feel right for the brand. “What we’re looking for is authenticity,” said Rob Trauber, CEO of Johnny Was. “There are very few people we would pay to influence our products because it’s not […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. As marketers and agencies become more selective about inventory and demanding of transparency, publishers need to respond in a way that makes sense not just […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. We’ve looked at marketing clouds from both sides now, up and down – and still, somehow, it’s their illusions that we recall. Do […]
The Body Shop is tapping into mobile wallet as more than just a way to pay. The cosmetics and skin care retailer will use mobile wallet to raise awareness and generate engagement for a campaign launched Wednesday as part of an effort to lobby the United Nations against product testing on animals. The brand hopes […]
When fans visit the newly built Mercedes-Benz Stadium in Atlanta, they immediately face an entranceway deliberately stacked with visuals: a giant falcon statue, a halo-shaped video scoreboard and a view of the city skyline. The first thing many do is take a photo and blast it across social media. And as they do, stadium staff […]
Volkswagen wanted to be a more efficient and data-driven advertiser, but felt it lacked an objective partner to help it optimize media investments. “Our management was a little bit uncomfortable with our media agency managing metrics that would tell them we needed more TV, radio or whatever,” said David Galbraith, GM of brand management and […]
The latest fire at Facebook has been lit by Russia, which allegedly bought ads to destabilize the US, and the fallout might force Facebook to change the way it does business. “If Facebook really wants to respond to the public outcry, it’s going to have to leave money on the table,” said David Carroll, a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Go Fetch Uber is suing Dentsu-owned mobile agency Fetch for breach of contract, fraud and negligence for misreporting its mobile ad campaigns, failing to prevent fraud and not returning rebates to the client. Ouch. According to The Wall Street Journal’s coverage of the suit, […]
Facebook’s decision to disable segments around self-reported user information, including employers, won’t significantly change the amount of spend the platform gets from B2B marketers, according to numerous agency sources. Facebook disabled targeting around self-reported segments after ProPublica revealed Thursday that advertisers can target users with anti-Semitic and derogatory terms. The ban includes employer and education […]
Charles Stryker, CEO of Venture Development Center (VDC), died Sunday following an accident. A mover and shaker in the field of data-driven marketing, Stryker founded and led legacy database marketing companies like Trinet in the 1970s and Naviant in the 1990s and early aughts. Dr. Stryker founded VDC in the ’90s, and the center soon […]
