Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To Normal? Ecommerce shopping reached $153 billion during April and May, surpassing spend during the 2019 holiday season by 7%, according to Adobe. Consumers spent $70.2 billion online in April and $82.5 billion online in May during lockdowns, $52 billion more than forecasted […]
Remember that 50 million euro fine that Google got slapped with in France for failing to comply with the General Data Protection Regulation last year? Looks like Google is going to have to pay up. On Friday, the Conseil d’État (translates to Council of State), a division of the French government that serves as the […]
Managed service just isn’t worth it for Adobe anymore. Adobe will phase out what CEO Shantanu Narayen called “transaction-driven solutions,” or low-margin, “resource-intensive,” largely IO-based network buys within Adobe Advertising Cloud. “These offerings are no longer core to our overall value proposition of delivering customer experience management, nor are they contributing to our subscription-based bookings […]
Quibi’s woes started at the beginning. Soon after the streaming video startup launched in April, advertisers that had made multimillion-dollar upfront commitments including Taco Bell, PepsiCo, Walmart and AB-In Bev pushed for new deal terms in light of Quibi’s disappointing download and viewership numbers. While CEO Jeffrey Katzenberg blamed the coronavirus pandemic for the app’s […]
Ad tech founders know how to spot a trend when they see one, but there are always the ideas that got away, or the startup inspiration that sparks from a current event or a chance encounter. Today, some founding industry vets have moved on and are applying their expertise chops to brand-new industries. Post-AppNexus, Brian […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeff Hirsch, chief commercial officer at PubMatic. Looking back on global supply-path optimization (SPO) conversations as recently as the first quarter, several common themes were of interest across the board. On the agency side […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe’s Ad Cloud Drags Adobe is “significantly” accelerating its plan to eliminate its low-margin Advertising Cloud transaction-driven business and focus on the software side of the business. “The transaction business is very resource-intensive,” CEO Shantanu Narayen said Thursday when explaining the move during Adobe’s […]
Google will stop allowing advertisers to target users for housing, employment and credit ads based on age, gender, parental status, marital status or ZIP code. If that sounds familiar, it’s because Facebook made a similar move late last year. Google announced its intentions on Thursday, but the changes won’t be fully implemented in the United […]
America’s reopening is well under way, for better (Yay, economy!) or for worse. (Coronavirus cases are spiking across numerous states.) Given the inconsistency with which the country is reopening – policies differ at the state, regional and even local levels – how should advertisers think about reengaging? Have no doubt – advertisers that went dark […]
AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher or wherever you listen to podcasts. Belinda Smith is fed up with the all-talk-no-action stances taken by corporate America when it comes to systemic racism. It’s time for action, transparency and accountability. “Corporations have been making noises about this conversation for […]
Enforcement of the California Consumer Privacy Act (CCPA) begins in less than three weeks. “And many businesses just aren’t ready,” said Cillian Kieran, CEO and founder of Ethyca, a privacy compliance startup that closed its $13.5 million Series A on Thursday. The round brings Ethyca’s total funding to $20 million since the company raised its […]
Can companies use violations of the California Consumer Privacy Act (CCPA) to nail a rival for noncompetitive behavior? We’re gonna find out. B2B intent data company Bombora said Wednesday it is suing its former partner ZoomInfo for gaining an unfair data advantage through, it claims, repeated abuses of the CCPA. Although CCPA enforcement doesn’t begin […]
If you hear heavy breathing when someone unmutes themselves on a conference call – it could be because they’re also riding on their Peloton. “Don’t try to beat any distance records during a meeting,” warned Emily Adams, an ad tech PR freelancer and Peloton devotee who will sometimes ride during calls. “I learned this lesson […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the first in a series that will present the fundamentals of how TV advertising works and how it is changing. I spend a lot of time educating linear TV […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO at Peer39. Programmatic spending has slouched as a result of the COVID-19 crisis, and with more than half of global brands planning to freeze ad spend for the next […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To Facebook, Or Not To Facebook? Facebook has lost some advertisers since CEO Mark Zuckerberg refused to remove posts by President Trump that glorify violence. Agencies including Pearmill and Verasoni Worldwide are advising clients to suspend campaigns while protests continue, The New York Times […]
The On Addressability initiative, a joint venture between Comcast, Charter and Cox, has added AMC Networks as its first independent broadcast partner, the companies announced on Wednesday. Comcast launched the On Addressability initiative at the Cannes Lions festival in June 2019 to transition more TV commercials to addressable ad sales. The joint venture allows brands […]
Programmatic spend in the United States began to rise in May, as lockdowns eased. Hard-hit brands such as retail and travel are slowly returning. Connected TV (CTV), which hasn’t been hit as hard as other media during the pandemic, looks to be the big winner in recovery as well. Data from ad tech companies including […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. When Merkle launched as a direct and database marketing agency 30 years ago, it had no idea how relevant these skill sets would be to digital marketing in the future. Fast-forward to today, and Merkle’s expertise handling first-party data, building CRM databases and […]
Brand safety is not a static concept. COVID-19 has surfaced how using brand safety as a blunt instrument can de-monetize news publishers during times when information is needed most. And as the pandemic accelerates the adoption of connected TV, digital out of home (DOOH), digital audio and gaming, brands must have a nuanced approach to […]
Mosaic Group, IAC’s global app division, is probably one of the biggest mobile app developers you’ve never heard of. It owns 40 utility apps, including RoboKiller, the largest spam call blocker in the United States; iTranslate, the translation app with the greatest penetration after Google Translate; and the hugely popular Daily Burn fitness app. Mosaic […]
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Donald Trump’s reelection campaign is shifting into high gear now that Joe Biden is the presumptive Democratic nominee. That means a huge […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Global Effort The World Federation of Advertisers (WFA) is partnering with the United Nations (UN) to establish measures that will help brands tackle diversity issues. The UN is urging brands to measure and publicize information about their progress and ability to sustain diversity […]
If only reopening the US economy was like flipping a switch. “But it’s just not,” said Craig Atkinson, chief client officer at performance agency Tinuiti. Reopening will be a gradual process that rolls out differently depending on vertical, region and consumer sentiment. Monday in New York City, for example, marked Phase One of reopening, but […]
To promote the summer launch of its seltzer brand, Barefoot Wines shot a commercial in January featuring a crowded pool party. Then the coronavirus happened. “We are still very committed to the launch of the seltzer and we believe in the spritzer – but we are a brand that’s consumer-first,” said Barefoot Wines VP of […]
AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. COVID-19 has changed consumers’ media habits – and their experiences with brands. “So much has been taken away from us, [people will] start to reevaluate brands in their lives, whether that’s consciously or unconsciously,” said […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Is On The Way Publishers are starting to see advertising green shoots, at least when it comes to video monetization on Facebook, Instagram, Snapchat and YouTube. CPMs, which bottomed out in mid-April, have been steadily rising to the point where they’re now not […]
AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. Tru Optik CEO and co-founder Andre Swanston’s professional journey has wended through high finance and nightclubs, ultimately landing in the world of ad tech – an industry known for many things but not racial diversity. […]
Ninety-five percent of marketers have changed their 2020 marketing plans since March, according to a Dentsu Aegis Network survey, reflecting just how acutely the pandemic has heightened the need for flexibility. “It’s either been an optimization, a budget cut, a budget increase or shifting money throughout the year to better match new consumer behaviors,” said […]
