Jeremy Helfand, EVP and Chief Sales Officer, at United Online, discussed the company’s new audience-buying platform – Adcurate – which enables audience buying of United Online properties. AdExchanger.com: How will United Online differentiate from competitors such as Fox Audience Network with the Adcurate™ platform? JH: Adcurate is intensely focused on audiences – who they are, […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, a demand-side platform. The companies like ours that started looking at the buying-side opportunity in display in 2007 were encouraged by what […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brightcove Gets $12 Million More Bringing its grand total to $99 million in venture capital raised (let’s pass the hat and get ’em up to an even $100 mil), Brightcove announced that it has raised $12 million led by existing investors Accel Partners and […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Dax Hamman, VP, Display Media, at iCrossing, a digital marketing agency. Have you stopped and looked at our portion of the industry lately? Have you seen how confusing it really is? Imagine you are a paid […]
Greg Rogers is CEO of Pictela, a brand content distribution platform. AdExchanger.com: How is your Tacoda experience relevant to what you’re doing today with Pictela? GR: At Tacoda we developed a sophisticated targeting engine. Now that the industry can effectively reach the right people, the next step is to build an advanced messaging platform that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Selling And Exchanges Mediaweek’s Mike Shields says that several financial website publishers – such as Bloomberg, TheStreet.com and WSJ.com – dispute ad network InterCLICK’s assertions that it can re-sell their inventory. interCLICK president, Michael Katz, told Shields that his company had done nothing wrong […]
Florian Kahlert is Vice President of Knowledge Networks, a research company. AdExchanger.com: Knowledge Networks is not just a digitally-focused company. Can you talk about the big picture goals for the company? FK: Knowledge Networks is among the top 15 custom survey research companies in the U.S., and we specialize in solving high-impact business issues. Our […]
IPG Mediabrands’ agency trading desk, Cadreon, recently announced plans to track and verify audience in addition to integrating ad verification vendor technology. Read more on MediaPost. Cadreon’s VP of Media Technology Michael Brunick discussed the latest developments in the holding company’s trading desk strategies. AdExchanger.com: Regarding new audience verification strategy, Cadreon will use “various Research […]
Adgregate Markets announced a new partnership with rich media advertising provider, PointRoll, which will embed Adgregate’s Shop Ads e-commerce technology within PointRoll ads. Read the release. Adgregate Markets CEO Henry Wong discussed the partnership and its attribution capabilities. How does the integration work of Adgregate Markets technology into PointRoll technology? Adgregate’s suite of APIs and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Venture-Backed Exits Up Dow Jones VentureSource has already released a review of 1st quarter venture activity for 2010 and identified among other findings that “Eight U.S. venture-backed companies raised $711 million by going public on U.S. stock exchanges, matching the number of initial public […]
