Data Privacy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vive La Privacy Will the IDFA have its day in court? As developers scramble to prepare for Apple’s iOS 14 privacy changes, which could roll out any day now, a French lobbying group is taking a different tack. France Digitale, which represents startups in […]

While Google is busy dismantling how the open web functions, the ad industry is busy trying to re-architect it. The IAB Tech Lab released several technical specifications for review on Tuesday in support of Project Rearc. The industry initiative began last year by developing a framework for online targeting without reliance on third-party cookies, including […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Critic Tim Wu, a leading critic of big tech who coined the term “net neutrality,” is joining the White House in yet another sign that President Joe Biden is taking a hard look at the way large technology firms operate and wield their […]

“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media.  Today’s column is written by Tom Kershaw, CTO of Magnite and Chairman of Prebid.org. For the second time in the past 13 months, Google managed to plunge the world of ad tech into complete chaos […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Streaming Win In yet another sign that streaming is where it’s at, advertising at Disney’s online channels are on pace to overtake the company’s ABC broadcast network as marketers shift spending to more targeted audiences. Per Ad Age, ad sales at Disney’s direct-to-consumer […]

Google said in a blog post on Wednesday that it won’t use alternative methods to track users online once it ends support for third-party cookies in Chrome – and that it disapproves of using email as an alternative identifier for ad tracking. In other words, Google is stating for the record that it will not cook […]

This article is sponsored by Oracle. If you spent most of 2020 counting down the days until 2021, then you’re not alone. For marketers, and almost everyone else for that matter, 2021 represents a hopeful restart – a potential shift back to normalcy, where budgets return to their pre-pandemic levels, plans are executed at a […]

App marketing platform AppLovin filed for its IPO on Tuesday after the market closed, and it wins for best ticker symbol ever: APP. Read the full S-1 filing here. AppLovin is taking advantage of a public market boom for advertising-related technology companies, but AppLovin was actually quite hot before the froth started frothing. The company […]

Gov. Ralph Northam signed the Customer Data Protection Act (CDPA) into law on Tuesday, making Virginia the second state in the nation to pass a comprehensive privacy regulation after California. In a statement, David Marsden, the state senator who originally introduced the bill, called the move “a huge step forward.” Not everyone agrees. The Electronic […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweetheart Deals? Ah Google, if it’s not one thing it’s another. Now, it seems that the Big G has also sparked the ire of small ad tech firms who say the company has entered into a number of revenue-share arrangements with select ad tech […]

Most advertisers and ad networks aren’t ready to support Apple’s AppTrackingTransparency (ATT) framework or SKAdNetwork despite an impending “early spring” deadline. [If Apple is a stickler, the first day of spring is March 20.] Based on an internal audit of its clients and partners, mobile measurement provider Branch found that just 1.05% of advertisers are […]

Contextual targeting vendor Peer39 is capitalizing on the craze for all things cookieless with the rollout of a contextual data marketplace that aggregates data from atypical sources to apply against programmatic buys. The marketplace, which came out of beta on Tuesday after more than a year, includes cookie-free data sets from suppliers such as Hotspex […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Rosewell, founder and CEO at 51Degrees. “Upon the uncharted Island of Imagination in the middle of the Lake of Let’s-Pretend lives the ghastly Google and his retinue of gorgeous Google […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Wooten, founder and president at VRTCAL. Soon, Apple will remove the device ID from mobile app ad requests. Google’s Android platform will follow suit. For many in the mobile advertising […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Ben Isaacson, Principal at Lucid Privacy Group. By now, you should be well aware of Apple’s imminent changes to its App Store terms that will require consent for ‘Tracking’ iOS […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Tech Taken To Task Big Tech was in a familiar yet uncomfortable role Thursday: Another tongue-lashing from Congressional members alarmed by its outsize market power. MarketWatch reports that the House Judiciary Subcommittee on Antitrust, Commercial, and Administrative Law held the first in a […]

This week on The Big Story, we present the latest in privacy protection regulations – true-false style. Because, honestly, this stuff can be pretty dry unless you make a game out of it.  As you might know, Virginia’s Consumer Data Protection Act (CDPA) will likely soon become law. But how is it different from the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Mike Brooks, SVP of revenue at WeatherBug. In a few weeks, the first of several monolithic industry dominos is set to fall when Apple begins enforcing its AppTrackingTransparency framework on […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. The ad tech ecosystem in the United States is largely based on  the […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mathieu Roche, CEO of ID5. The post-cookie identity debate is often presented as follows: users who authenticate themselves and provide their email address can be identified over time and across sites; all others are […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Eric Picard, chief product officer at Yieldmo. There’s a revolution happening in digital media, primarily driven by a new focus on privacy. Major players at the core of the digital […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Platform check Australians started seeing links from news publishers on Facebook again after the platform gained some concessions from the Australian government over legislation that will require platforms to pay media organizations. During the dark period, social traffic from Facebook flatlined for many publishers, […]

Last week, Virginia’s house of representatives and senate passed the Consumer Data Protection Act (CDPA) with sweeping majorities. And so, once Gov. Ralph Northam signs the bill into law, as he’s expected to do in the coming weeks, you can add “CDPA” to your list of privacy regulation initialisms. Some are calling the CDPA, which […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Grilling Mark Zuckerberg, Sundar Pichai and Jack Dorsey are heading back to the hot seat. House lawmakers are set to question the top execs at Facebook, Google and Twitter at a high-profile congressional hearing scheduled for March 25. Democrats and Republicans on the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. How would you feel if a proverbial Big Brother controlled all data access and processing on the web? There are certain […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Win For Privacy Virginia is in line to follow California’s lead with the California Consumer Privacy Act (CCPA), which is already in effect, by finalizing its own comprehensive data privacy law this year, according to ACA News. The Virginia Consumer Data Protection Act […]

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Ben Antier, CPO and cofounder at Publica. The state of the CTV market can be summed up in three simple stats: Cord cutting is going to double this year according to Trade Desk. Consumers prefer Free Ad-Supported […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Deals Google may have threatened to leave Australia if the government forced tech platforms to pay for news, but the search giant is suddenly showering money on its most demanding critics. The New York Times reports that Google – the dominant search engine […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Arun Kumar, Chief Data & Marketing Tech Officer at IPG. The digital revolution that has transformed so much of our lives over the last 25 years is hurtling toward a […]