Data Privacy

The language of Wall Street has become the language of ad tech, an industry on the cusp of major change because of a new bill in Congress, the AMERICA Act.

As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business impact for improving privacy will be. But how often do ad tech providers consider the cost of staying on legacy technologies such as third-party cookies?

Say hello to the US government’s latest attempt to force antitrust regulations on the digital advertising industry. It might sound familiar.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dissing And Dismissing Quelle surprise. On Monday, Google filed a motion to dismiss the Justice Department’s antitrust case over Google’s dominance over the online advertising market. The DOJ sued Google in January alleging that the behemoth – sorry, the company – not only […]

Sharing enough detail without being overwhelming is a difficult balance to strike, and there’s no perfect answer. But one thing is for certain: Privacy platitudes are for hacks or for those with something to hide.

Any new regulations can potentially throw a wrench into your operations. Prepare for what’s to come with this breakdown of what these laws are and their effects on marketing strategy. 

In a world where people casually toss around the term “surveillance advertising” and Congress is pushing for a national privacy law, has the clock run out on self-regulation?

The alternative ID landscape is incredibly fragmented. So how are publishers – especially long-tail publishers that tend to be strapped for tech resources – supposed to pick the ID solutions that work best for them?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Social Ladder These days, fraudsters seem to prefer social media as their venue of choice. In 2021, Americans lost $800 million to social scams compared to $700 million in reported losses to phone scammers. Last year, phone fraudsters scammed people out of […]

So, I tried using AdChoices to opt out of seeing an ad. But the experience didn’t go very well, to say the least.

Retail media’s got a bit of a measurement problem, but incrementality could help fill in some of the gaps.

Temu is buying its way into the ecommerce business. Plus, reconciling philosophical views on data privacy with a reality that’s more ho-hum and bureaucratic.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

There’s no such thing as “compliance by obscurity,” says Sheila Colclasure, who serves as global chief digital responsibility and public policy officer at Kinesso, the mar tech unit within IPG.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pass The DOJ Google faces a DOJ lawsuit that could compel the company to spin out its sell-side ad tech business. But the company isn’t overly concerned about this development, per a conversation between Marketing Brew and Google VP of Global Ads Dan […]

Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4’s attribution signals and optimize iOS ad campaigns.

Despite the IAB Tech Lab’s clear specifications, 33% of contextual SDA signals and 75% of user SDA signals fail to meet the necessary signal requirements.

California’s privacy protections are considered by most privacy pros to be the toughest and most comprehensive in the nation. But the California Privacy Protection Agency has a budget of just $10 million to regulate against the largest technology companies in the world.

I’ve heard people say that there’s a Simpsons reference for every occasion. I posit that the same could be said of “South Park.” There’s an episode from 2011 that perfectly encapsulates the debate about notice and choice.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BetterWatch Out The Federal Trade Commission has no patience for companies that misuse sensitive data. The agency issued a proposed order last week against online therapy service BetterHelp, which allegedly shared consumer health data with Facebook and others for targeted advertising, including prescription […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Switching Gears Peloton stock has plummeted more than 90% in two years. Steep job cuts and revenue declines have customers worried whether their high-end bikes and memberships might become worthless. Which makes Peloton a prime candidate to launch an ad revenue business!  It’s […]

Notice and choice just got dragged at a House subcommittee hearing on privacy. Rep. Frank Pallone called it “coercive.”

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Math MediaMath came to the end of its decade-long venture capital tether last year when it sold a stake to PE firm Searchlight Capital, wiping out the equity of its founders, early investors and employees. It’s a bitter outcome, reports Insider in […]

Virginia is for lovers – and privacy lawyers. Although California has attracted most of the attention as the first US state to pass and enact comprehensive data privacy legislation, other states, including Virginia, have been swiftly following suit with regulations of their own.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Get Real Last year, BeReal was flying high on organic growth. Apple named it “App of the Year,” a coveted title, because the prize is sweet, sweet App Store homepage visibility.  But can BeReal keep the magic alive long enough to, uhhh […]

“This year is going to be a big one for the ad tech industry from a privacy perspective,” says Joe Jones, director of research and insights at the International Association of Privacy Professionals.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade Desk Trade-Offs The investment bank Needham has both the bullish and bearish takes on The Trade Desk after the DSP reported earnings this month. And there is a compelling case in both directions.

Companies are relying on AI to help them treat their current and prospective employees more like their customers. Despite layoffs in some sectors, there is still a labor shortage, and employers continue to feel the aftershocks of the pandemic and the Great Resignation.

We’re living in a new reality, and the ad industry has to accept some home truths about itself if it wants to evolve.

If we are to build a more virtuous circle of data usage, consumers must be at the center. How do we get there? The industry must break its addiction to deterministic data, writes Audigent CEO Drew Stein.