Twitter is planning to eliminate third-party customer data sources from its ad-buying system, a shift that’s strikingly similar to the action Facebook took following Cambridge Analytica. Advertisers will still be able to use third-party data, they’ll just have to buy it themselves and Twitter reserves the right to approve the data sources. Twitter told The […]
Customer data platform (CDP) Amperity announced a $50 million investment round on Monday, bringing its total funding to almost $90 million. A cohort of large venture capital investors, including Tiger Global Management and Goldman Sachs, backed the new Amperity round. “What I think many industry observers see is the opportunity for a multi-billion dollar, blue […]
LiveRamp pioneered data onboarding, the technology to match anonymized online user cookies and mobile IDs to real-world consumers and offline data. But now, LiveRamp must contend with rivals following the trail it blazed. LiveRamp executed a neat financial pirouette last year, when it re-listed on the stock exchange with a market cap of more than […]
ALC may be one of the biggest first-party data companies you’ve never heard of – but that’s about to change. Founded in 1978 as the American List Counsel, ALC started life as a provider of data services to direct marketers, which back then primarily meant developing customized consumer data files to support postal campaigns. But […]
Salesforce and Adobe have lately rushed into the customer data platform category. But independent CDPs aren’t standing still. Amperity, a machine learning-focused CDP, lately updated its platform with new AI capabilities that can combine disparate consumer data into unified profiles, said Chris Jones, SVP of product management, who joined Amperity from Microsoft last year. Additionally, […]
A bipartisan bill proposed Monday by Sens. Mark Warner, D-VA, and Josh Hawley, R-MO, aims to make big tech companies – Facebook, Google, Amazon, et al. – tell users how much their data is worth. The Designing Accounting Safeguards to Help Broaden Oversight and Regulations on Data (DASHBOARD) Act – another commendable acronym – would require […]
Salesforce has big plans for its recently released customer data platform (CDP), Customer 360. The world’s largest CRM and DMP provider is reimagining what enterprise customers need in their mar tech toolkit, Salesforce Marketing Cloud CEO Bob Stutz told AdExchanger at the company’s Connections conference in Chicago this week. Salesforce considers its CDP product to […]
If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out there. Oracle’s BlueKai DMP is a strong third, while Neustar and Lotame continue to chug along – but Salesforce and Adobe undoubtedly lead the pack, at least when it comes to how advertisers think about […]
If you’re a marketing cloud, you’ve suddenly got customer data platform fever. On Monday, Adobe rolled out the beta version of its CDP, housed within the Adobe Experience Platform. Perhaps not so coincidentally, Salesforce will host its Connections conference in Chicago this week, where it’s planning to share more details about its CDP, while Oracle […]
Everyone wants to capitalize on the customer data platform craze – even B2B players like Dun & Bradstreet. The commercial database provider announced its plan Thursday to acquire Lattice Engines, a lead gen software and predictive email marketing platform for sales orgs that entered the CDP category a few years ago along with scores of other […]
Forrester’s 2019 DMP Wave focused on how data-management platforms plan to make their products more privacy-safe in an environment with increased pressure from privacy regulation as well as Apple ITP and Firefox ETP. Because of the amount of change going on in the DMP landscape, the analyst firm gave particular weight to a company’s vision. […]
Salesforce has agreed to acquire the data reporting and analytics company Tableau for $15.7 billion, the enterprise cloud giant said Monday. The deal comes less than a week after Google bought Looker, one of Tableau’s main cloud analytics competitors, for $2.6 billion. So Salesforce and Google have consolidated large shares of the independent analytics market. […]
On the surface, LinkedIn’s plan to acquire cross-device data company Drawbridge may seem like a head scratcher. What does a B2B social network want with a probabilistic cross-device vendor? The deal creates potential for LinkedIn’s marketing products that go beyond Drawbridge’s existing technology assets. If LinkedIn wanted access to an identity graph, it could have […]
LiveRamp earned $78.3 million in the second quarter, a 30% increase from $60.2 million in the same period last year, according to its earnings report released Tuesday. The company’s gross profit also grew year over year, from $36.4 million to $40.6 million. LiveRamp is still shaking off the blow from Facebook’s third-party data prohibition. The […]
LinkedIn is buying Drawbridge. The acquisition was announced quietly on Tuesday via a mere mention buried in a blog post, and the deal price was undisclosed. The deal is expected to close by the end of June. Drawbridge CEO Kamakshi Sivaramakrishnan and CTO Devin Guan are coming aboard, although LinkedIn declined to share which other […]
TransUnion is busily expanding its digital marketing product portfolio. On Wednesday, the credit bureau and consumer data provider acquired marketing tech platform TruSignal. The deal – TransUnion declined to share terms – arrives less than a year after the company hired seasoned ad executive and former MediaLink managing director, Matt Spiegel, as EVP of digital marketing solutions […]
It’s a good time to be in the first-party data biz. Jebbit, a Boston-based startup that helps marketers collect data directly from consumers, announced its $12 million Series B on Monday led by K1 Investment Management. Previous angel investors include ad tech big wigs, such as Jonah Goodhart (currently of Oracle Data Cloud) and Eric […]
People love to hate on third-party data, but it’s got at least one fan out there. “It’s incumbent on all of us to understand how data is used and to stop the idea that third-party data is bad or dead or dying,” said Matt Spiegel, TransUnion’s EVP of digital marketing solutions, speaking at a Tru […]
Ryan Joe contributed. Eric Roza is leaving Oracle Data Cloud (ODC) after more than four years as its SVP and general manager. Roza told employees in a note on Monday that he plans to retire this summer, in order to spend more time with his family. (Full note reprinted below.) “New and unexpected roles as […]
Fragmented data is a real and lingering problem for marketers. The question is whether a customer data platform (CDP) is the solution marketers seek and, if so, whether every marketer actually needs one. The TL;DR on CDPs is that they unify, or at least aim to unify, a marketer’s first-party data, including online and offline […]
If a customer data platform (CDP) is a “fad,” then it’s a lasting one – because Salesforce is launching one. The details are a little sketchy right now. Salesforce isn’t officially announcing its CDP until June at its Connections conference in Chicago, there isn’t a tangible product yet and Salesforce demurred to say exactly when […]
Oracle Marketing Cloud is taking on a very customer data platform-like complexion these days. On Tuesday, OMC unveiled a slew of feature updates designed to grease the wheels between its marketing products and “bring data and intelligence together with orchestration in real time,” said Shashi Seth, SVP of Oracle Marketing Cloud. Responsys, Oracle’s email marketing […]
Data transparency is all the rage in digital advertising, but data companies themselves still exist in a world of black boxes and inscrutable spreadsheets. Highland Math was founded last year to help address the issue, by creating a consortium of data providers that pool their own returns to create a market research data set. The […]
Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel measurement buyers and sellers say they crave. But cut ’em some slack, said Beth Rockwood, SVP of portfolio research at Turner. “Both Nielsen and Comscore have made good advances in the last year and they’re […]
The ad tech industry might soon be facing a more punitive FTC. While the consumer privacy and protections agency traditionally came down on blatantly fraudulent advertising, like rebilling scams, or improperly targeting children, the influx of data-driven technology has required the FTC to reevaluate its agenda. With consumer privacy protections becoming a more pressing issue, […]
“We’re privacy-centric,” said every marketer ever. But what was once a reflexive statement must now be backed by substance. Despite excitement about harnessing data to send the right message to the right person at the right etc., marketers must now wrestle with whether they should simply because they can. One of the major themes at […]
Verizon still intends to allow the entity formerly known as Oath, now called Verizon Media, to access subscriber data for advertising purposes. It was reported on Wednesday that the telco’s new CEO, Hans Vestberg, was planning to completely pull the plug on feeding data from subscribers into its media unit. Verizon Media told AdExchanger that […]
The more things change, the more they stay the same. The old adage applies to the new media landscape, where sweeping technology changes have scattered US audiences across new devices but has also greatly increased the amount of content consumed per year. The average American adult watches 5 hours and 24 minutes per day of […]
The United States and United Kingdom are dominating in programmatic innovation, but Germany could be the next big player in the space, according to a study released Thursday from the World Federation of Advertisers (WFA). The WFA analyzed 13 countries with significant ad markets. The group looked at programmatic spend per capita, amount of private […]
Will privacy legislation be the death of the third-party data ecosystem? Not according to the IAB Data Center of Excellence. Marketers are on tap to spend $19.2 billion on third-party audience data as well as technology and solutions to manage, process and analyze all that data, according to a joint IAB/Winterberry Group report released Wednesday. […]
