The so-called privacy paradox was a big topic of discussion at the Federal Trade Commission’s first PrivacyCon. The event, held Thursday in Washington, DC, brought together around 20 privacy and data researchers who presented their work on consumer privacy and security issues in the commercial sector to an audience of technologists, policymakers and regulators. “There […]
It would be fair for readers of Gartner’s “Magic Quadrant for Digital Marketing Hubs” report to be taken aback. Why would Gartner evaluate media-buying platforms (MediaMath and Turn), marketing clouds (Adobe and Oracle) and data management platforms (Krux and Nielsen/eXelate) with the same criteria? Usually those categories are complementary, not competitive. In the report, released […]
The guillotine has fallen for Been Choice, the embattled in-app ad blocker that was allowed back into the App Store after being unceremoniously turfed out in October. As of Jan. 8, almost three months to the day after its first run-in with Apple, Been Choice was notified that it’s going to be removed from the App […]
A new consumer privacy and data protection law has hit the books in Europe that will give European consumers far more control over how their personal data is used. European authorities, including representatives from the European Commission, the European Parliament and the 28 EU member states came to an agreement late Tuesday. The General Data […]
Chief marketing officers and chief privacy officers have very different ways of looking at the world. “Are there any marketing folks in the room?” asked security professional Aubrey Turner, addressing roughly 50 privacy pros at an International Association of Privacy Professionals conference in Washington, DC, on Tuesday. No hands went up. “Good – because I’m […]
Concoct an unclear or purposefully bewildering privacy policy with a wonky opt-out mechanism and you might have the Federal Trade Commission (FTC) breathing down your neck. “Many companies are providing opt-outs and they need to be careful about what they’re saying and what it means to opt out,” said Maneesha Mithal, associate director for the […]
If policymakers, academics, privacy researchers and technologists have trouble making sense of the cross-device landscape, what chance does the average consumer have? Even the tech-savvy crowd that gathered in Washington, DC, for the cross-device workshop hosted by the Federal Trade Commission on Monday admitted they don’t always have their finger on the pulse, try as […]
Oracle 1.0 was more about databases than device graphs. But as Oracle methodically built out a Marketing and Data Cloud, that changed. For the latter, marrying data management platform BlueKai with offline data tool Datalogix unlocked new capabilities. For instance, it can validate metrics that purport to measure links between TV, digital and sales. Oracle […]
Accuracy is a spectrum when it comes to location data. And because there’s no systematic way to discern between different types of location data, including how granular it is or when it was derived, the buy side is confused and reluctant to spend. “When we ask clients what the stumbling block is for location, they […]
Acxiom’s data onboarder LiveRamp hopes to solve the thorny problem of identity – thorny because consumers have thousands of different identifiers. LiveRamp – which Acxiom now refers to as its Connectivity unit, but we’ll refer to as LiveRamp for the purpose of simplicity – has a solution to accomplish that using deterministic identifiers. On Thursday, it announced a partnership […]
A truck manufacturer recently discovered it had an untapped market: women in the Midwest who loved to drive and own trucks. The source of that data wasn’t a focus group but rather Facebook topic data, a PII-free way to deliver what people are talking about on Facebook to the brands that care about it. An […]
Some corners of the ad and marketing tech industries wonder if the data management platform (DMP) is on the verge of becoming a commodity. But a Forrester Wave report on the technologies noted points of differentiation among DMPs’ abilities to handle social information, ingest data from channels usually associated with marketing tech, such as email […]
ComScore is keeping busy. The online measurement firm announced Thursday that it’ll be entering into a strategic global partnership with Spotify, selling its enterprise digital analytics business to Adobe and launching a new “total home” opt-in panel to measure connected devices in the household, including show-level viewing across Netflix, Roku, Apple TV and Chromecast. ComScore’s […]
IBM’s agreement to acquire The Weather Company’s B2B, mobile and cloud-based web properties – including WSI, weather.com, Weather Underground and The Weather Company brand, but not The Weather Channel – is likely more about data assets and less about a grand entrance into the media world. Read the release. IBM was mum on its long-term strategy, saying through a spokesperson that […]
Hear that? It’s the sound of political advertisers starting to open their wallets wide. Around $1 billion is expected to be spent on digital media during the 2016 presidential election, according to Borrell Associates, and Pandora is looking to attract some of those dollars with the release of souped-up political targeting segments. The music discovery […]
It’s a question every CMO must answer: How much of my first-party data can safely be shared with tech platform partners? For advertisers in categories where Google has a product offering of its own, the question has even more urgency. Consider ADT, whose home security business faces an emerging competitor in Google’s Nest smart thermostat […]
Which is better – deterministic data or probabilistic data? It’s a trick question because the answer is “both.” Even Google – whose first-party cross-device logged in user base likely trumps anything anyone other than Facebook could muster deterministically – uses a combination of logged-in user data and statistical matching. With privacy in mind, Google’s recently […]
A lot has changed, yet little has changed for Acxiom. On the one hand, it reorganized earlier this year, rolling its LiveRamp acquisition into a unit called Connectivity (overseen by Travis May) and hiring Experian Marketing Services vet Rick Erwin as head of audience solutions to work on its data products. Acxiom is also building […]
The Court of Justice of the European Union (CJEU), the EU’s highest court, on Tuesday invalidated the “Safe Harbor” agreement, which since 2000 has allowed companies to store and transfer data between the US and EU. A pillar of the agreement required the US to ensure equivalent protections to those guaranteed by the EU, but […]
Creatives deserve to be part of the conversation around programmatic media. The fact is, they’re not. “There are no true creatives in this room – and that’s a major silo,” said Steven Wolfe Pereira, VP of brand strategy and marketing solutions at Oracle Data Cloud, at the comScore Industry Summit on Tuesday. “Creative people are not […]
These days, BlueCross BlueShield of Tennessee is focused on multichannel personalized communications. About three years ago, it had yet to implement email. “We really wanted to optimize our outreach, to optimize the customer experience and help customers understand exactly what we’re offering,” said Sherri Zink, VP of medical informatics at BlueCross BlueShield of Tennessee (BCBST), […]
The number one thing you should know about Yahoo Japan’s DMP: It’s not a walled garden. “Our data strategy is open, that’s the key word here,” said Toru Takata, SVP and chief product officer for marketing solutions at Yahoo Japan. “Our policy is about being completely open about our data.” Yahoo Japan, founded in 1996 […]
Cross-device data company Crosswise wants to broaden its horizons. The Tel Aviv-based startup, which announced $3 million in Series A funding on Tuesday, will use most of it on sales, marketing and breaking into new markets beyond the US and UK, with China and Western Europe at the top of its list. The round, which […]
Over the past year, a new breed of data-management platform (DMP) has shown up to provide audience management for app-install campaigns. Mobile DMPs, as they’re sometimes called, are possible because of the availability of device and app identifiers commonly used to track campaign effectiveness. But these upstarts need to support audience segmentation in other channels. […]
Equifax’s marketing services business has flown under the radar. The company manages a consumer credit database on some 600 million individuals and 80 million businesses and, unbeknownst to many, has a dedicated marketing services practice that competes with Experian Marketing Services. Called IXI Services, this division of Equifax helps financial services companies and other consumer […]
Wyndham Hotels has lost a motion to dismiss an FTC case alleging the hotel chain exposed consumer personal data to potential theft. While the case, which will be sent back to a federal trial court following Monday’s ruling by a three-judge appeals panel, doesn’t directly affect advertisers, it affirms the FTC’s power to penalize companies […]
When it comes to customer data, Alimama claims to have the mother lode. “Our data is bigger than Facebook plus Google plus eBay plus Amazon,” said Joanna Wang, CMO of Alimama, the marketing services and data arm of Chinese ecommerce giant Alibaba. Beyond the bravado, Wang is referring to Alimama’s potent combination of identity data […]
The marketing cloud arms race has given birth to some truly massive acquisitions over the years. Oracle’s Thursday acquisition of Maxymiser is not one of them. But that doesn’t mean it wasn’t a smart move, said Rebecca Lieb, an independent analyst most recently at Altimeter Group before its acquisition by Prophet in June. “It’s a […]
Publishers Clearing House (PCH) and Liquid, its digital advertising arm, are on an ad tech tear. Less than a year after buying mobile programmatic company Plethora in December, PCH has snapped up marketing automation company CommandIQ. Liquid, then called Liquid Wireless, was itself acquired by PCH in 2012 as part of Publishers Clearing House’s efforts […]
As the ad industry girds for the mushrooming debate around privacy, consumer choice and ad blocking, it’s clear that existing opt-out mechanisms aren’t exactly cutting it, especially when it comes to cross-device. But although mobile adds another layer of complexity to the situation, online advertising is still reliant on a little .txt file called the […]
