“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Marketers comparing data management platforms have probably asked a vendor about match rates. Unfortunately, many don’t understand what they are asking […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Shashi Upadhyay, CEO at Lattice Engines. For the past 15 years I’ve worked with marketers from Fortune 500 companies who are trying to get their hands around the increasing amount […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nicolle Pangis, global chief revenue officer at Xaxis. With $6.3 billion destined for illicit hands this year, according to the Association of National Advertisers, ad fraud is clearly a major […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, CEO of Labmatik. Over the past few weeks I attended a number of programmatic industry events where attendees heard about newer topics, including ad blocking and header bidding, as […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neil Sweeney, president and CEO at JUICE Mobile. There has been a lot of discussion lately about programmatic direct and its future. We can all agree that the industry moves […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Opdyke, CEO and co-founder at HookLogic. The budgeting approach to advertising is broken. Today’s budgeting structures were created back in an era when consumers touched one medium at a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omar Abdala, chief data scientist at Lotame. In a fight, would you rather be big or smart? Many would choose bigger, but when it comes to big data, more isn’t […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. All too often in today’s digital advertising industry, new agency hires are quickly handed the keys to technologies that can unleash millions of dollars in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alistair Goodman, CEO at Placecast. In the world of mobile marketing, geofencing has become the lingua franca for agency buyers, retailers, techies and data analysts. Everyone understands the idea of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephanie Russell, vice president of enterprise solutions at Merkle. Data-driven marketers now have the ability to target individual people – not just cookies – in so many types of media, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. Two-thirds of of publishers, regardless of size, believe that real-time data is important to their efforts, according to a recent […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Caruso, senior vice president of product and client strategy at Varick Media Management. The digital advertising industry has a history of concerns around viewability, brand safety and nonhuman traffic, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. Ad-blocking software has long been a concern of agencies, marketers and publishers, but recent developments have pushed the issue to the forefront. Now […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Russell Glass, head of products at LinkedIn Marketing Solutions. With the momentum behind ad blocking currently looking unstoppable, the ad industry is having a collective moment of reflection. It boils […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simeon Simeonov, founder and chief technology officer at Swoop. While most ad tech companies busily rake in short-term revenues, a handful of major players are quietly taking the law into their own […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. “Hundreds of channels, and still nothing to watch,” as the old adage goes. In the app world, which will soon include the […]
Video advertising has grown steadily in recent years, with some predicting that spending will top $5.4 billion next year. Now a new video tool and ad unit from Facebook could send digital video ad spending even higher, particularly in developing countries. The social media giant on Thursday officially launched Slideshow, a dynamic ad unit that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Zvika Netter, co-founder and CEO at Innovid. The disruption and transformation among media giants right now is not only an ideal breeding ground for industry reinvention. It’s also the perfect […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Flanagan, director of strategic partnerships at DataXu. It has been said that we usually fail not because of the lack of a solution, but because we set out to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Haight, an executive at Infinitive. In the digital advertising business, time is always of the essence. We offer real-time auctions and immediate placements and track impressions in microseconds. The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. The rules around the merger of personally identifiable information (PII) with ad-serving data are perhaps the most oft-referenced privacy rules in ad tech. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. More than ever, marketers have the ability to truly act upon their defined objectives but they are surrounded by big data […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. As I’ve previously discussed, there are several basic use cases of the modern data management platform (DMP) for marketers. They include […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Hsu, chief operation officer and chief financial officer at AppNexus. Does it seem that every week we learn about the latest “unicorn” private company raising hundreds of millions of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Will the ad-free experience of the future only be available to consumers who pay enough to prevent the ads from being shown? The table is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted Dhanik, CEO at engage:BDR. Consumers love mobile devices, but as individual advertising channels, not all mobile devices are created equal. Too often, marketers group mobile into one category, when […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted McConnell, an independent consultant in the digital marketing space. We only know the full truth about how viewable an ad is after the page on which it appears finishes […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the technology, digital media and privacy practice group at Davis & Gilbert. The ad tech industry continually improves its use of data to segment users into […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, president at 360i. Technology advancements, such as beacons, DMPs, attribution platforms and geotargeting, have spawned larger volumes of more precise data, creating opportunities to truly understand how various […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. As ad blockers become more prevalent, it’s important to understand how they actually work and what they mean to publishers, ad tech companies and users. […]
