“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Murphy, vice president of programmatic at RhythmOne. The challenge of developing impactful creative that can scale across the programmatic environment is one of the biggest limitations to wider adoption. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research director at Gartner. Despite what you’ve heard, this is not the first generation to face the rush of disruption, crumbling institutions and fortunes made by mysterious engineers. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Turner, chief commercial officer at Adbrain. The ability to specifically identify audiences online has proven to be a lucrative and effective prize for advertisers, publishers and the tech layer […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. Every major ad exchange uses second-price auctions, yet almost no major ad exchange really uses second-price auctions. Sell-side platforms have created yield-enhancing technologies, such as […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jose Cebrian, vice president and general manager of email and mobile messaging at Merkle. Data-driven marketing has multiple meanings. In the traditional definition, marketers use data to drive their decisions. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gal Barnea, chief technology officer at Eyeview. Over the past few weeks we’ve seen a massive shift in the Flash and HTML5 balance as more Flash security flaws are exposed […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kirk McDonald, president at PubMatic. Many in the programmatic world shamelessly borrow strategies, tactics and even language from the world of finance. Some companies have “tickers” on their websites that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Syal, joint managing director and director of media practice, EMEA, at Essence. Averages can hide a multitude of sins. As a media planner, you need to know that every […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Hillberg, president and general manager at Thinknear by Telenav. Automotive marketing has long been organized into three well-established tiers, comprising a system that offers interesting lessons for other industries. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Doherty, vice president of business development at Index Exchange. As part of its recent Artificial Intelligence work, Google has been having conversations with its machines. Human: What is the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. The global mobile advertising market will hit two significant milestones in 2016, according to eMarketer: It will surpass $100 billion […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachael Hadaway, vice president of media solutions at 84.51°. The speed at which data and technology has been deployed to enable advertising functions over the last five years is astonishing. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. Viewability. It’s a phrase tossed back and forth in sales meetings, delivered solemnly by speakers pacing conference stages and increasingly mandated by brands in their […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. As with traditional advertising mediums, marketers who invest in digital and programmatic advertising make a distinction between working and non-working dollars, which combined make up […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, CEO at Encore Media Metrics. In recent months we’ve heard some noise about the problems with using multitouch attribution to measure and optimize ad spend. Some claim attribution […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Rooke, senior vice president of strategy and operations at Nativo. There is no broad consensus among marketers for defining success in native advertising. That’s not surprising since native is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Apprendi, CEO at Collective. One look at the infamous LUMA slide tells an epic story of a fragmented ad tech industry. There are hundreds of logos crammed onto a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Weston, CEO at Profusion. Apple Pay is due to enter the UK this month after already making a big impression in the US. Some 2,500 US banks supported Apple […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Pancer, chief operating officer at Dstillery. I attended the AdExchanger Clean Ads conference in New York last month. Overall, the presentations were good, but I took some issue with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Heiser, president and CEO at Segmint. When it comes to the ways that brands leverage consumer data for marketing and communications purposes, a relative absence of regulation should by […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pat LaPointe, executive vice president at Resonate. The Internet of Things (IoT) – where physical products can connect to the web and communicate with users and other products – has […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Guldimann, CEO at Sled Mobile. Viewability, the concept that advertising should be seen to be paid for, has taken the advertising industry by storm. It’s interesting to read the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Thaer Namruti, European strategy director at Acxiom. Before you can score points in any game, you need to know the rules. How is “winning” or “success” defined? In data-driven marketing, some […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Gilliard, general manager, Americas, at AdTruth, which is part of Experian Marketing Services. The role of technology in marketing is dramatically changing. It began with interdependent tools that solved […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erik Weiss, chief revenue officer at Datacratic. One of the biggest benefits of digital advertising is the ability to use performance metrics. Attribution may be disputable but some campaign conversion […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Sands, CEO at Signal. For two decades, ad tech has heavily depended on third-party data, collected and aggregated by vendors across multiple websites or offline sources. It’s plentiful, but […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kathy Leake, CEO at Qualia. Buyers and sellers agree that ad impression fraud is a huge issue. Yet no one has agreed on how to define, identify and counter fraud, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dominic Satur, US platform director at Flashtalking. Data-driven marketing is only as strong as the ability to ingest, model and apply the data at our fingertips. But as adoption of data-management […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, CEO at Iris Mobile. It recently dawned on me that the entire world would be dramatically improved if more global leaders had a marketing tech or automation background. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Gilbreath, co-founder and president of Ahalogy. When Apple recently announced it would allow a downloadable ad-blocking extension in its upcoming iOS9 release, I clicked to read the coverage at PC Magazine. I […]
