“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ken Rona, chief data scientist at IgnitionOne. About 10 years ago, the marketing consulting firm I worked for was discussing where to focus our efforts. At the time, leadership was […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Milen Mahadevan, chief operating officer at 84.51°. As the explosion of data grows, many are consumed with questions of data quality, connectedness and infrastructure, not to mention what to do […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. Such is the state of the tech industry today that companies are trying to solve nearly every problem with the blockchain. Advertising technology is not […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Kelly, CEO at Kelly Newman Ventures. In 2016, non-tech companies bought more tech companies than ever before. According to Bloomberg, 682 technology firms were purchased by companies in an industry […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Despite not having an ad-focused business model, Amazon keeps Sir Martin Sorrell up at night and is the most likely candidate to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mahlman, president of ad platforms at Oath. With spend growing by more than 72% over the past three years, programmatic is the backbone of online advertising. For advertisers, automated buys […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. Do you switch to “incognito mode” when you browse for things you want to keep private? Do you regularly delete the cookies on […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Martin, global business development manager at Playwire Media. Technological advances and a narrower focus on brand safety and inventory transparency (finally) have moved the digital media needle in the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wayne Blodwell, founder and CEO at The Programmatic Advisory. So far this year, header bidding has been adopted at scale by many of the world’s largest publishers. But it hasn’t […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. In September, Apple will release new changes to Safari with iOS 11 called “Intelligent Tracking Prevention.” These changes will have large effects on the ad […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Sachs, CEO at OneSpot. Each day, millions of Americans grab a cup of coffee, jump into their cars and turn on the radio to hear the weather, day’s news […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Herbst, vice president of programmatic data solutions at Bombora. Oil, steel, movies, games, credit, alcohol, stocks and bonds: They are all bought and sold, and each is rated by […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. If you’re like me, you get calls, introduction emails and LinkedIn messages all the time from companies trying to figure out how to get the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ocean Fine, vice president of agency and strategic partnerships at Factual. The ability to leverage location data – not just to launch targeted advertising campaigns, but to learn about an […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amber Naslund, senior director of industry leadership at Hootsuite. Many businesses struggle to measure their social media efforts. For most, the trouble starts right at the beginning: What, exactly, should we […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sanjay Agarwal, vice president of engineering at Drawbridge. In the ad tech ecosystem before OpenRTB, proprietary protocols caused long integration cycles, more code complexity and maintenance and custom logic for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Voda, CEO at OptiMine. In the last six months, both Facebook and Google have launched formal, public marketing-mix modeling (MMM) partnership programs. Participating vendors are allowed special access to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. In the famous scene from the 1992 movie “A Few Good Men,” Jack Nicholson’s character asks Tom Cruise if he wants answers, to which Cruise’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Denman, vice president of insights at 84.51°. Every business faces disruptors of some kind. They often come in the form of technology, services or products. We all know their […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Max Mead, CEO at Acceleration Labs. You were probably expecting to read about why you should boycott politically oriented media properties or remove controversial political intonations from your brand’s messaging. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Keith Petri, chief strategy officer at Screen6. A recent report from comScore showed that consumers are spending more time on their smartphones, tablets and connected TVs than ever before, and it’s not necessarily […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Attila Jakab, managing director at Infectious Media. The digital ad market has a massive elephant in the room. It’s been there for years and everyone knows it’s there, but curiously […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Crook, chief product and technology officer at Verve. The location-powered mobile marketing industry might see Apple’s upcoming iOS 11 blue bar for location as a privacy-first development. But what […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ken Rona, chief data scientist at IgnitionOne. There is a lot of excitement and some confusion across the ad industry around machine learning, and for good reason. The availability of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Webster, co-founder and chief strategy officer at The Exchange Lab. Technology advancements over the past 10 years have without question transformed the digital advertising landscape. What was once a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kym Frank, president at Geopath. Marketers have eagerly embraced big data. When I worked at a media agency, I so often hunted for new data, insights, optimization tools and differentiation that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maggie Mesa, vice president of mobile at OpenX. By now, it should go without saying that in-app advertising and desktop advertising are two completely different animals – and publishers need to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Curt Larson, vice president of product at Sharethrough. At Apple’s developer conference in early June, the company unveiled its new “Intelligent Tracking Prevention” initiative. The move will launch on Safari […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Barbara Connors, director of retail media at 84.51°. Digital advertising spending outpaced TV in 2016 for the first time. And yet, we still use the term “traditional advertising” in reference […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. Acxiom (NASDAQ: ACXM) formally acquired LiveRamp three years ago, on July 1, 2014, for $310 million, which was 22% of Acxiom’s market cap at the […]
