“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jarno Vanto, chief privacy officer at Unacast. After some false starts, location-based marketing is finally hitting its stride. Researcher BIA/Kelsey projects the segment will grow from $12.4 billion in 2016 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Arrix, chief revenue officer at Verve. While the online brand-safety problem is the new normal – at least for now – it is up to brands to take the lead […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. People say “data is the new oil.” But unlike oil, the quality of data is extremely difficult to measure. In my experience, most marketing data […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Hewetson, vice president of client services at Eyereturn Marketing. Fraud and viewability get all the attention when marketers question their display ad effectiveness. But there’s a more common issue […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kristian Schwartz, founder and partner at The Montgomery Group. It’s no secret that demand for programmatic talent exceeds supply. Adding to the complexity is the varying and opaque level of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Spiezle, CEO and executive director at the Online Trust Alliance. By some accounts, there are more than 200 variants of ad-blocking solutions, many of which utilize whitelisting that allows […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Greene, vice president of product strategy at AudienceScience. The current fervor surrounding brand safety has brought a great deal of finger pointing as the industry tries to assess the blame. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Raab, principal at Raab Associates. When online marketers get tired of worrying about Google and Facebook taking over their world, they may instead fret over whether the EU’s upcoming […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Voda, CEO at OptiMine. At a recent attribution conference, I was surprised to see that the term “attribution” holds many different meanings to different people in the advertising industry. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by My N. Tran, chief product officer at ADVR. The most common use case for virtual reality (VR) today is showing our friends how cool it is, which, as a VR […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Jones, global head of performance advertising and biddable media at DWA Media. B2B advertisers always want to know where they should invest their marketing dollars. For a long time, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, head of strategic partnerships at 84.51°. As a fan of HBO’s “Silicon Valley,” there are always parallels to the digital advertising industry that make me laugh uncomfortably at […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pete Spande, chief revenue officer at Business Insider. Imagine this unfortunately all-too-common scenario: A publisher works on a potential program with a new advertiser. After discussions promisingly move forward, the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramez Karkar, director of data architecture at Mediavest Spark. The current data landscape in which CPG marketers find themselves resembles an island without access to clean water. Luckily, supplies may […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. To marketers, geofencing sounds like a perfect way to target the right consumer, at […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JB Brokaw, president at Sociomantic Labs North America. With the rampant spread of websites promoting fake news, hate speech and other malicious messaging on the web – often unbeknownst to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Solomon, vice president of product at PebblePost. If a marketer tells you he has mastered summing up total campaign conversion rates across all channels, I have a bridge to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James G. Brooks, founder and CEO at GlassView. Programmatic advertising started with the premise that advertisers were unnecessarily limiting themselves. As MediaMath founder Joe Zawadzki explained, “At the time, it […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Meehan, CEO at PadSquad. You can’t monetize poor creative. Yet so many content creators, brands and publishers simply “turn on” advertising with an automated ad tech solution and check […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, co-founder and chief product officer at Essence. Let’s get this out of the way: I’m biased. I set up an agency 12 years ago, and I still work […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kate O’Loughlin, senior vice president of media business at Tapad. More than ever, advertisers, agencies and ad tech vendors are trying to find the best way to amplify the efforts […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dillon Roulet, founder and CEO at Syndic8. Advertising without an audience sounds like an oxymoron, but it’s a reality that’s destined to take hold sooner, rather than later. When programmatic […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, senior research analyst for programmatic strategy and analytics at the University of South Australia. Following many critical expert comments and scandals in 2016, the transparency debate finally seems to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at Amobee. Last Friday, Netflix founder Reed Hastings celebrated Netflix getting its 100 millionth subscriber, a major milestone for a company that has spent the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. Inspired by results from retargeting, marketers are scrambling to stitch together customer data, unleash machine learning and deliver personalized experiences in display and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. Few technologies are riding as high on the hype curve right now as blockchain. With its distributed nature, smart contract functionality and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Montgomery, global executive vice president, brand safety, at GroupM. On Feb. 9, The Times, one of oldest and most venerable newspapers in the world, ran a story titled “Big […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, president at 360i. It’s no secret that there’s been a massive uptick in media reviews in recent years, a trend that shows no signs of slowing. Unsurprisingly, the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. The growth of walled gardens has quickly brought media buyers through the first four stages of grief: Denial: Those little text ads don’t really work […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Doug Smith, senior director of product management, platform and user experience, at Turn. With all that’s been written about AI in ad tech, it’s time to check in on the […]
