CTV

Pandora will launch in-stream programmatic audio ads later next year, although no timeline has been specified. “We’re really excited about where programmatic goes in 2017,” Pandora Chief Revenue Officer John Trimble told AdExchanger on Tuesday at a company-hosted event in New York City.  “We’ve built a really strong business on the mobile side. We’re looking […]

After a brief hiatus from television, Birchbox is reinvesting in the medium for a multiplatform holiday campaign. Birchbox, which sends beauty products to its subscribers every month, is using a 30-second TV spot and digital assets to message not just beauty-obsessed women, but also more casual makeup users or men who want gift ideas. Amanda […]

Data management platform (DMP) Lotame has developed a campaign planning and measurement tool designed for linear TV broadcasters. Local broadcast consortium Pearl TV, which represents more than 200 local broadcast TV stations and network groups including Hearst, Cox Media and E.W. Scripps, is the first to test-drive it. While many advertisers want to buy across […]

Two former Cablevision execs – former COO Kristin Dolan and former media sales President Ben Tatta – are bringing their experience in local TV advertising to the national level. The two formed an audience measurement and analytics firm called 605 earlier this month through an acquisition of Analytics Media Group (AMG), the data and analytics […]

AT&T now has controlling interest in addressable TV platform Invidi, following an investment the telco giant revealed Monday. The exact amount was undisclosed. Prior investor WPP and Dish Network also participated. Although Invidi will remain independent, AT&T, Dish and WPP have collective ownership. An AT&T spokesperson said the telco sees “opportunity for continued expansion in […]

Omnicom Media Group (OMG) appointed Jonathan Steuer as its chief research officer in May because the worlds of data-driven advertising and traditional TV buying were quickly coming together. Steuer, who spent five years previously at TiVo, clearly understands both worlds. As such, OMG’s syndicated and investment research teams both report to him. “Historically, there’s research […]

The programmatic salesperson only came into existence about five years ago. What started out as an outsider position in the sales organization has become more mainstream as programmatic adoption increases. But the very people holding programmatic sales roles are already predicting its extinction, as the role gets absorbed into the entire sales process. “In three […]

WideOrbit considers itself the DoubleClick of local broadcast TV. “It’s the closest description to what we do,” said Eric Mathewson, WideOrbit’s CEO. “We’re the publisher ad server for TV stations.” WideOrbit supplies tools to local TV stations and broadcasters like Telemundo, Scripps, Sinclair, Meredith and Cox Media Group to help monetize and manage their yield. […]

As it turns out, a smaller screen size may be more effective at driving purchase intent than larger devices in the living room. Hulu and Magna have released new data assessing the impact of video ad exposures in different channels on overall effectiveness. They found ads on over-the-top (OTT) devices aided the most in brand […]

Roku has added comScore’s validated Campaign Essentials (vCE) to its list of video measurement partners. Although Roku had embedded Nielsen Digital Ad Ratings directly into its operating system in 2015, its customers wanted to use the vCE currency for measuring OTT, said Scott Rosenberg, VP of advertising and audience development for Roku. “We’re not trying […]

In lieu of a quarterly earnings call, Pandora invited investors to Terra Gallery in San Francisco on Tuesday for an in-depth discussion of its new product suite, developed to breathe life back into its struggling platform. Pandora, which has long monetized on in-stream audio and display ads, now faces a multiplying set of competitors that has […]

Walmart’s streaming movie and TV-on-demand service Vudu is rolling out free, ad-supported video. Vudu, which has been priced on a per-transaction, subscription-free basis (like iTunes), has debuted a video-on-demand service called Vudu Movies On Us. Vudu is using Telstra’s video platform subsidiary, Ooyala, to manage video ad delivery and monetization for the service, which has […]

Turner will speak at AdExchanger’s PROGRAMMATIC I/O Conference in New York on Oct. 27. Turner took a bold position when it promised that by 2020 more than 50% of its inventory would be transacted against audience guarantees. Since then, CNN, TNT and TruTV’s parent broadcaster has grown its data management and marketing services business, to […]

AT&T, which completed a $49 billion merger with DirecTV last July, is relatively behind competitive carrier Verizon in acquiring (or building) an ad stack and monetizing its mobile data set. AT&T has been largely silent on the mobile data front following its shift away from building a mobile ad network in 2013 in order to prioritize […]

By 2017, digital advertising spend will catch up with linear TV at $68 billion, according to Magna’s latest update to its US ad revenue forecast. But linear TV isn’t going anywhere just yet. “This year what has surprised me is the resilience of national TV,” said Vincent Letang, EVP for global market intelligence at Magna. […]

At 10 million active accounts strong, Roku is turning to media companies to improve the quality of its streams and ramp up ad monetization. Wednesday’s rollout of Roku Direct Publisher allows content owners like Rolling Stone, UPROXX and the Scripps-owned satirical publisher Cracked to develop and distribute video via Roku apps. The tool is also […]

Samsung is quietly briefing agencies and media partners about an addressable TV ad product that uses smart-TV data to target ads across linear broadcasts, according to AdExchanger sources. Samsung’s scale includes 20 million Samsung smart TVs in the US and 50 million globally, and sources say the electronics manufacturer is beginning to activate and monetize […]

Carat has a leg up on holding companies scrambling to integrate siloed teams. As part of Dentsu Aegis Network, the media agency operates on a shared profit-and-loss (P&L) statement by country across the network. That allows it to pull in specialist media capabilities to better serve its clients, without those teams competing financially. “This idea […]

ProSieben, one of Germany’s biggest broadcasters, is expanding its programmatic TV footprint in a market that’s both vibrant and uniquely challenging. Because Germany is so decentralized – it is characterized by numerous regions but lacks a local TV presence – broadcasters wield more control over their end inventory. As a result, they’re typically able to […]

Cross-device targeting and foot traffic attribution and TV, oh my! Google revealed three products Monday in a blog post. Here’s the low-down. Precise Cross-Device When Google earnestly made its cross-device play last year, it was for measurement and optimization only. No longer. Cross-device remarketing for Google Display Network and DoubleClick Bid Manager lets marketers actually […]

The digital takeover of global ad spend ain’t here yet, according to Carat’s global ad forecast. “Not to discount digital by any stretch of the imagination, but we’ve seen somewhat of a resurgence of what’s going on with linear TV,” said Andy Donchin, chief investment officer at Dentsu Aegis Network, which owns Carat. Some advertisers […]

Dynamic ad insertion is technically easier on over-the-top (OTT) apps, but it’s less prevalent, at least at scale, in live TV and video on demand (VOD). To help answer that call, Adobe has enhanced its Primetime solution to enable dynamic ad insertion for live, linear TV streams. The solution already supports VOD and OTT devices. […]

When Dentsu Aegis Network bought programmatic shop Accordant Media on Thursday, it was the Japanese holding company’s second major tech acquisition in less than a month, following the majority stake Dentsu took in CRM agency Merkle. “Programmatic is the way of working in the future and we’ll continue to invest in people who have the […]

Consumers are subscribing to more streaming video-on-demand services these days, but “cord cutting” may not be as rampant as some would lead you to believe. Because cable networks measure audience viewership differently than certain Nielsen metrics, the contrast tends to create an apples-to-oranges scenario when tracking overall viewership. That’s why TV networks defend the claim […]

These are the TV brands you know – Sony, Samsung, LG. But the browser inside their hardware comes courtesy of a third party. And Opera TV, the purveyor of said software, is starting to dip its toe into more consumer-facing fare. “We shipped 42 million devices with our software last year and we’re nearly at the […]

Although the Rio Olympics broke its own record for reserved ad dollars set during the London Games in 2012, broadcast is losing its iron grip on live sports media. Ratings for NBC across a portfolio of Comcast-owned properties (like MSNBC, CNBC, USA Network, Golf Channel, Telemundo and the NBC smart-TV app channel) were down compared […]

As one of Canada’s top three media companies, Corus Entertainment’s wide-ranging footprint spans TV and radio. Navigating the data landscape is a tall order for any linear TV company, but Corus is placing bets on a future when data flows as freely in broadcast as it does in digital, despite tighter regulatory restrictions that exist […]

After local broadcaster Raycom Media acquired digital ad platform PureCars for $125 million last November, it let local auto advertisers take advantage of programmatic targeting. Automotive marketers – a key vertical for Raycom – needed a better way to connect their upper and lower-funnel tactics. “We’ve embarked on integrating digital and television, so you have […]

Video buy-side platform TubeMogul missed its Q2 revenue forecast by 3%, partly due to slower-than-expected shifts in advertiser spend from desktop to mobile. Revenue in the second quarter reached $55.4 million, a 22% increase from the year before but still shy of analysts’ expectations of about $58 million. The company lowered its FY2016 guidance on […]

On Saturday, small businesses will get a chance to pitch ideas to a GoDaddy executive and other experts at the SheKnows Media conference. To drive viewers to the live-streamed event, GoDaddy will become the first brand to deploy a programmatic video live-stream ad unit from Traction Labs. The session is part of a sponsorship deal […]