“The Sell Sider” is a column written for the sell side of the digital media community. The proliferation of paywalls to access content could be viewed as a bad thing as publishers compete for eyeballs. In fact, perhaps the opposite is true. Media publications are collectively training consumers to pay for the value they derive from […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Brian Weiss, yield and product strategy manager at Freestar. Publishers battling for the top ranking among the most-searched keywords face a big change to the rules of the game in May 2021, when Google will […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Fixing your own strategy and business model when the industry is a whirlwind of moving parts takes time, courage, vision and above all the ability to […]
Gannett CRO Kevin Gentzel kicks off nearly every morning by checking in virtually with one of the local sales teams that represent the hundreds of local media properties in the USA Today Network, from Indianapolis to the Treasure Coast of Florida. And he often ends his day on his Peloton for a joint ride with […]
In one year, programmatic advertising won’t be able to use third-party cookies. But how will the new infrastructure even work? To understand the Privacy Sandbox and its most fleshed-out proposal, TURTLEDOVE, CafeMedia Chief Strategy Officer Paul Bannister – who has spent hundreds of hours over the past year figuring out these proposals – has compiled […]
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Roberts, founder and interim CEO of Kubient. Ads.txt was an ambitious initiative spearheaded by the IAB to clean up the digital ad supply chain and help publishers list the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and Chief Strategy Officer at CafeMedia. Just under a year ago, Google announced the deprecation of third-party cookies (3PC) in Chrome in early 2022. To replace 3PC, Google pointed to the Privacy […]
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Trider, VP of RTB platform operations at Centro. SupplyChain Object, along with its companion Sellers.json, are critical tools for enhancing transparency in the programmatic ecosystem. They enable ad platforms […]
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mary Keane-Dawson, group CEO of TAKUMI. Influencers’ role in society is evolving dramatically, particularly in 2020 which has brought a global pandemic, racial unrest and the most volatile […]
Unity Technologies raised more than $1.3 billion during its IPO in September at a $13.6 billion valuation, proof positive that the gaming industry isn’t playing around. Roughly 750,000 creators, mainly game developers, use the Unity platform to build their apps, and Unity’s game engine powers game titles played on billions of devices around the world, […]
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Madhavan Rathinam, VP of ad operations and customer success of Automatad. As an industry, we never get bored of discussing “viewability.” And rightly so. Viewability has great influence on both […]
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Messer, SVP of media, Leaf Group. Last month we looked at how publishers may be losing their grasp on the contextual opportunity ahead. This month, we’ll explore the […]
Vox Media is close to making more money from first-party audience targeting than from third-party targeting mechanisms. This year, Vox expects that the majority of its audience line items will be rooted in first party, said AJ Frucci, VP of Concert and programmatic at Vox Media. Last year, third-party targeting made up the vast majority, […]
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Reed, senior manager of innovation, and Jessica Roelant, director of ad product, at Meredith Corporation. As audio measurement and ad tech finally catch up to digital standards, podcast […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Aron, SVP of growth and strategic business development at Bidtellect. Never has it been clearer that the programmatic ecosystem is in need of reform. As Archimedes once articulated, the shortest path between two […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Are we witnessing a renaissance in media owners’ data and audience strategies? It feels like yesterday when many media brands believed having a data strategy meant […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. The quote in the headline, echoed by numerous political pundits, typifies the overreaction during and after the United States’ Election Day. Like many watching election results […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. Advertising plays a vital role on the web. Ads fund publishers in creating great content for all consumers to freely access. In return, […]
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Messer, SVP of media at Leaf Group. As the cookie crumbles, publishers are on the precipice of a power-balance reset, and the opportunity is theirs to lose. In […]
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wenda Zhou, publisher product lead at IPONWEB. The quest for cleaner supply has been high on the buyer agenda for some time, with much written about why routes through […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Zacharski, CEO at ENGINE Media Exchange. A new browser war is here, thanks to how Google, Apple, Microsoft, Facebook and a slew of startups have positioned themselves in the data privacy debate. While […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jordan Grossman, EVP of ad sales at GasBuddy. Remember back in the day when advertising was as simple as putting an ad up where you knew your target audience was going to be? It looks […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I recently had the opportunity to dive deeply into how media owners approach the diversification and the coexistence of business models built on audience, data and […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and chief strategy officer at CafeMedia. User privacy is the largest trend shaping the direction of digital advertising. Governments are creating and enforcing new regulations that impact how advertising works, browsers […]
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lehman, SVP of global supply at TripleLift. Industry analysts project two advertising firsts this year: Political ad spend will reach $7 billion in 2020, and the 14-day period […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Shona Pinnock, director of diversity and inclusion at Meredith Corp. The horrific murders of George Floyd, Breonna Taylor, Ahmaud Arbery, Tamir Rice, Sandra Bland (who died under extremely suspicious circumstances) and too many others […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. If ad-tech acronym overload was not seriously impacting your mental health two years ago, it certainly may be now. Geopolitical and big tech-led privacy […]
Bud Light first contacted Doing Things Media through a DM on Instagram – a fitting introduction for a partnership that revolves around creating and distributing memes on social media. Doing Things Media owns and operates 20 popular meme and viral video accounts across Facebook, Instagram, TikTok and YouTube, including @AnimalsDoingThings, @NoChaser, @AllGasNoBrakesShow and @neatdad. It […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andy Monfried, founder and CEO at Lotame. Standing for something is much harder and braver than being against it. I’ve been thinking about this a lot lately as it pertains to many aspects of […]
Julia Beizer is the chief product officer and global head of digital at Bloomberg Media. She will appear on Day One of AdExchanger’s virtual Programmatic IO conference on Oct. 5. Register to experience her session, along with more than 40 others, at Programmatic.io. As the industry debates the future of digital identity and vendors begin […]
