“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Buyers talk about the need for access and transparency. Sellers talk about the power of header bidding technology. While the language may be […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Graham, founder and CEO at MonetizeMore. It’s clear that header bidding isn’t Google’s favorite ad tech innovation. The company claims header bidding slows down page speeds and reduces ad viewability because ads take […]
In the land of VC-backed media brands, Thought Catalog wants to be the indie media brand that could. Founded in 2010, The Thought & Expression Co., which includes sites Thought Catalog and Quote Catalog, hasn’t taken on any investment. Just 35 people work out of its Williamsburg, Brooklyn, office, including Alex Magnin, the chief revenue […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jarrod Dicker, head of ad product and technology at The Washington Post. The publishing world now, more than ever, is extraordinarily fast. What used to take seconds for a URL load can now take […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib, co-founder, president and chief operating officer at Livingly Media. Publishers that surfed the recent wave of header bidding for display ads have had a nice ride. That ride will continue, but publishers […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Celia Wu, managing director of publisher services at The 614 Group. It’s Friday at 7 p.m., right before the Memorial Day weekend. Who’s left in the office? Most likely, it’s someone from the ad […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. Technology has given average consumers a fantastic platform for product research and insight. From consumer reviews to public tweets about terrible customer service, businesses have to be […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Daniel Bornstein, senior vice president of media monetization and operations at Demand Media. While the merits of programmatic direct have been widely discussed, its adoption has been nascent. If we can agree that the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Gabe Bender, product strategy lead at Sharethrough. Although programmatic advertising is approaching critical mass, the industry has failed to standardize auction pricing, and the debate continues over hard-price floors, soft-price floors and everything in […]
Bloomberg Media wants to reach its target audience of affluent businesspeople wherever they happen to be over the course of the day. That might mean mobile and TV in the morning, radio on the way to work, websites during the workday and magazines at night. “Our brand has the ability and importance to connect to […]
