Platforms

Today, Google announced performance results for Google remarketing offering in AdWords in comparison to standard display advertising. Also, the company announced the pending availability of new enhancements to its remarketing capabilities offered through AdWords on The Google Display Network. This includes adding Teracent to the remarketing toolkit, the company’s dynamic creative technology acquired in 2009. […]

John Bauschard is President of MediaBank Marketplaces and Tim Ogilvie is CEO of AdBuyer.com which was acquired by agency systems company, MediaBank, last week. Ogilvie becomes MediaBank’s new SVP of Product. Read the press release. The two discussed the acquisition and the strategy going-forward. Click below or scroll for more: Why MediaBank Is Buying AdBuyer […]

CEO Bill Wise’s MediaBank announced today that it has acquired demand-side platform AdBuyer.com (Read AdExchanger.com Q&As from 2009 and 2010). According to the MediaBank press release: “MediaBank will make the AdBuyer platform available to MediaBank partners via the MediaBank O|X and A|V media management systems, and will expand AdBuyer’s cross-channel capabilities across all major media—creating […]

Safeguard Scientifics, an investor in demand-side platform MediaMath, provided a little bit more insight on MediaMath financials as part of Safeguard’s latest regulatory filings. Among the details, MediaMath grew revenues 150% from 2009 to 2010 and “Safeguard provided $9 million in follow-on funding, in part, to expand MediaMath global sales and marketing initiatives, and to […]

Bruce Falck has joined Google’s demand-side platform Invite Media and will be leading the charge for sales as the unit’s sales director. It’s a role much like others across Google’s corporate structure of ad tech products such as DoubleClick Ad Exchange (where Lexi Reese and Michael Rubenstein had a similar role devoted to the Exchange.). […]

At this week’s ad:tech trade show and conference, Experian Marketing Services announced that media buying platform Turn will help power display ad buying for Experian’s AudienceIQ platform. According to the release, “Audience IQ enables advertisers to potentially access offline direct marketing data from almost every U.S. household” which can be used to address audiences online. […]

James Walker is CEO and Dave Zinman is COO of Inadco, a cost-per-lead, display advertising platform company. Today, the company announced Zinman’s hiring. Read the release. AdExchanger.com spoke to the Inadco executives yesterday. AdExchanger.com:  Can you talk a little bit about why you’ve decided to become more public about Inadco now? JAMES WALKER: The problems […]

Steve Latham is CEO of Encore Media Metrics, an attribution technology company. AdExchanger.com: So, you started the company through selling your agency, correct? SL: Yes, we are using proceeds from the sale of my agency, Spur Interactive, to fund the launch and growth of Encore Media Metrics.  While we don’t need to raise additional capital, […]

GSI Commerce announced today that its Global Marketing Services division has acquired Columbus, Ohio-based, attribution analytics firm ClearSaleing. From the GSI Commerce release: “The acquisition of ClearSaleing broadens and deepens the division’s portfolio of marketing services offerings and overall market position. Terms of the deal were not disclosed.” Read more. Chris Saridakis, CEO, GSI Global […]

Glam Media launched GlamAdapt Automate, an online buying platform that the company says expands the capabilities of GlamAdapt, an ad serving platform. The new buying platform includes the technology that was acquired from the AdPortal acquisition in July. From the release, “GlamAdapt Automate is open and allows publishers to create premium packages that can run […]

Ed Montes is CEO of Adnetik, an online advertising targeting and trading company. AdExchanger.com: Let’s begin with you. What are your responsibilities as CEO of Adnetik today? EM: One, I set the vision for the company. Two, I attract, retain, and recruit the best talent for the company. And three, I make sure there’s money […]

Demand-side platform [x+1] and creative optimization technology company Tumri announced a “new retail-focused solution, Shopper Retargeting, [which]combines Tumri’s dynamic creative technology platform with [x+1]’s digital media optimization capabilities to deliver personalized ad retargeting.” Read the release. [x+1] vp of media strategy and CMO Perianne Grignon and Tumri president David Kim discussed the new partnership. AdExchanger.com: […]

XA.net announced that it is participating in the Facebook Advertising API beta program and the release of optim.al, “a multivariate text and image advertising optimization platform which allows clients to quickly and efficiently test thousands of ad variations via a single interface.” Read the release. AdExchanger.com: How do you see XA.net’s integration of the Facebook […]

Earlier this week, Criteo announced its new display ad, bidding platform which allows ecommerce display advertisers to bid on a CPC basis by category. Read the release. Criteo CEO JB Rudelle discussed the update to his company’s display advertising platform. What problem is this new update to the Criteo platform solving for the eCommerce marketer […]

Adchemy announced today a “SaaS software solution to extract underlying intentions from keyword search terms” for paid search ad targeting purposes. In addition, “Accenture Interactive, a business within Accenture that offers services that cover all aspects of digital consulting, marketing analytics and media management, is teaming with Adchemy to develop industry-specific WordMaps for the telecommunications, […]

AdSafe Media announced their new Network Monitor platform today. According to the release, the new platform “enables [ad networks and publishers] to address their ad verification concerns while ensuring the highest possible monetization yield from their inventory.” Read the release. AdExchanger.com: How is the AdSafe Network Monitor platform different than the technology which was part […]

DataXu announced the next update to its demand-side platform known as DX2 which the company says, “measures, buys, and optimizes ad placements across online, video and mobile display channels, on a real time, impression-by-impression basis.” Read the release. CEO Mike Baker of demand-side platform DataXu discussed the new update to the company’s media buying platform. […]

John Ramey is CEO of isocket, a direct sales, self-service ad platform. AdExchanger.com: What inspired you to create isocket? JR: Because the actual process of buying and selling most forms of advertising still sucks. The last company I started dealt with offline marketing – print, direct response, etc. The computer geek in me kept getting […]

David Cancel is CEO of Performable, a marketing platform technology company. AdExchanger.com: How is your experience as CTO of Lookery and Compete playing into what you’re doing with Performable? DC: Being a founder and CTO at Lookery and Compete were critical in my development, Performable is benefitting from both of those experiences. I don’t believe […]

Demand-side platform Turn announced that Scott Howe has joined its board of directors. A former aQuantive/Atlas/DrivePM exec who joined Microsoft as part of the multi-billion dollar aQuantive acquisition in 2007, Howe should provide Turn with deeper relationships with both agencies and marketers among other benefits. Read the release. Howe discussed his new board duties as […]

Venkat Kolluri is CEO of Chitika, an advertising technology company. AdExchanger.com: A bit of history first – what pivots has Chitika made in its strategy since it was founded? VK: There was one major, defining moment in Chitika’s history – that’s when we decided that knowing when NOT to show an ad is the most […]

Mediabank announced yesterday that it has launched a demand-side platform: “M|Buy DSP will be a central console through which national advertisers can order buys on local TV, print, radio, out-of-home, digital, and other advertising.” Read more. CEO Bill Wise discussed his company’s DSP and its features. Please discuss why M|Buy exists and its strategic importance […]

Yoav Arnstein is CEO of Legolas Media, an online display advertising marketplace. AdExchanger.com: What problem is Legolas solving? YA: We are looking to address two main challenges: The growing publisher concern and friction created by the current methodologies for trading audiences The need for a holistic buy-side audience management platform that will provide both audience […]

Retargeting company TellApart released a new case study entitled, “Can Retargeting Yield Incremental Revenue” with its client, Hayneedle. Download it here (PDF). TellApart CEO Josh McFarland discussed the case study’s results as well as his company’s strategic focus around incremental gains through retargeting. AdExchanger.com: It would seem that “incrementality” is core to TellApart’s offering. What […]

Yesterday, media buying technology company MediaMind (stock quote: MDMD) offered its stock in the public markets for the first time ever as the company’s IPO priced 5 million shares at $11.50 – well below the original $14-16 price range that the company was shooting for a week ago. As of this writing, the stock was […]

Mike Sands is President and CEO of BrightTag, a data management platform company. AdExchanger.com: What problem is BrightTag solving? Website owners have lost control of the data on their site. They increasingly don’t know what data is being collected, what it is being used for or if third parties are in compliance with privacy regulations. […]

Earlier this week, Turn announced a major update to its demand-side platform, Turn Media Platform v2.5, which “includes a streamlined workflow and automated campaign analyzer.” Read the release. Philip Smolin, GM Platform Solutions at Turn, discussed the update to Turn’s DSP as well as his company’s approach to service, and industry trends. AdExchanger.com: Beyond simplified […]

Dapper announced its new Dapper DisplayDR, as a full- or self-service option, and which offers among other capabilities the ability to transform “a product catalog into an automatically updating, live feed” which can then be used for ad targeting.Read the release. Dapper CEO James Beriker discussed his company and the new self-service offering. AdExchanger.com: Why […]

Chris Lien is CEO of Marin Software, makers of a paid search management application. AdExchanger.com: How do you respond to some who say that the world of SEM management has been commoditized? How does Marin Software differentiate? The only way the paid search management tools market will become commoditized is if paid search were to […]

MediaMath publicly announced the launch of its updated Terminal One platform last week. GM Anthony Katsur of MediaMath discussed the new platform and how agencies are working with it. AdExchanger.com: How are agencies working with your TerminalOne platform today? AK: Agencies and Holding Companies work with Terminal One in three primary ways: 1. Self-service – […]