IBM will acquire email and marketing automation vendor Silverpop, the companies said Thursday. Terms of the deal weren’t disclosed, but a story last month in the Atlanta Business Chronicle reported the value of a rumored acquisition at $270 million. IBM, like Adobe and Oracle, has remained steady on the acquisitions front. “They got massive marketing […]
Rubicon Project began trading on the New York Stock Exchange on Wednesday at $15, the low end of its previously stated $15 to $17 range range. Updated: As of 10:45 a.m. EDT, the stock was trading up 34% at $2o.10 per share. CEO Frank Addante and fellow C-Suite founders Greg Raifman (president) and Todd Tappin (COO/CFO) were […]
Rob Leathern, the CEO of Optimal Inc. who sold his company to Brand Networks last year for $35 million, is sailing for new shores. The serial entrepreneur and one-time research analyst told AdExchanger he has started work on a new venture that is aimed at consumers and is not ad-related. Leathern, whose title was chief […]
AOL Networks on Wednesday rebranded as AOL Platforms. As part of the rebrand, the company has rolled programmatic capabilities for video with Adap.tv, mobile and display with the AdLearn Open Platform (AOP) and its supply-side Marketplace product, into the development of platform “ONE by AOL.” IPG Mediabrands is the charter agency partner for ONE, which […]
A company already making waves in the insurance advertising world has taken the wraps off a “programmatic” approach to lead generation. Dubbed MediaAlpha Exchange, the demand-side platform vendor has already engaged with some of the biggest names in advertising— including Geico , Progressive and Esurance—to target audiences and acquire customers through custom bidding strategies for […]
One challenge of programmatic buying in the Asia-Pacific region is lack of data. Two Singapore-based companies, Seed and mediaQuark, are joining forces to provide more audience data solutions to Southeast Asia. The merger, announced today, brings together audience development from Seed and media trading technology from mediaQuark. The new company, simply called mediaQuark, to provide […]
If all goes according to plan, Rubicon Project’s public offering will raise about $108 million ($77 million after expenses) in cash and give it a market cap of $671 million. In an update to its January S-1 filing with the US Securities And Exchange Commission, the company said shareholders will offer 6.8 million shares of […]
Display and search ad tech company IgnitionOne has acquired Knotice, a data-management platform (DMP) and email service provider with approximately 70 employees, AdExchanger has learned. The deal is the latest in a wave of consolidation in the DMP space that began with the October acquisition of Aggregate Knowledge by Neustar for $119 million, and also includes Oracle’s […]
Demand-side platform (DSP) DataXu has recruited Ed Montes, CEO of programmatic trader Digilant, to lead its sales and marketing operations as chief revenue officer. Montes helped found Digilant in 2009, back when it was still called Adnetik and operated as the trading desk unit of French agency conglomerate Havas. Later, when Adnetik was spun off […]
Data management platform (DMP) Lotame has acquired AdMobius, a company that identifies audiences across devices for ad targeting purposes, AdExchanger has learned. Terms weren’t disclosed for the deal, which comes two weeks after we first reported on talks between the companies. With the purchase, Lotame accelerates its ability to use non-cookie methods to find users […]
Microsoft has added new ad formats to Skype’s “connection hub,” the screen users see before and after placing calls and while instant messaging each other. The new placements are a logical way to boost Skype’s monetization. The company hopes connection hub ads will generate an at least 20 billion additional impressions per month for advertisers. […]
Traditional radio as a hotbed for ad tech? Well, not really – or at all – but this is precisely the problem Jelli co-founder and CEO Mike Dougherty recognized when his company launched on Wednesday a platform, called RadioSpot, designed to enable programmatic buying for radio advertising. “Radio is a little more simple [than digital […]
Add another vendor to the Marketing Cloud fray. Teradata on Tuesday updated its marketing products, revealed a partnership with Urban Airship and officially began calling its stack the “Integrated Marketing Cloud.” Teradata isn’t a newcomer in the field of marketing tech. The company’s VP of marketing, Wes Moore, emphasized the company has been providing marketing […]
Call-measurement company Telmetrics says it’s seeing digital call tracking jump among its customer base of agencies, publishers and brands. The company’s core business focuses on measuring calls to businesses that come in through advertising assets. AdExchanger checked in with President Bill Dinan for an update on the company and the industry. AdExchanger: What’s new at […]
Facebook hasn’t said much about Atlas since buying it a year ago, but it has been making incremental tweaks to the product. On Wednesday it took a bigger step, launching a creative partner program (blog post) with rich media vendors Innovid and Flite. The deal will let Atlas’s agency customers more easily integrate rich media into […]
An updated S-1 from IPO aspirant Rubicon Project shows the sell-side platform’s revenue grew 47 percent in 2013, to $83.8 million for the full year. In its earlier filing, submitted to the U.S. Securities and Exchange Commission (SEC) last month, the company disclosed revenues only up to the third quarter of 2013. The new document […]
Adap.tv, acquired by AOL six months ago, unveiled on Monday a new add-on to its Audience Path demand-side platform (DSP), called Audience Path for TV, to let advertisers and agencies apply more data to their linear TV ad buys. The release capitalizes on a trend in which data-driven ad buying on linear TV presents opportunities for […]
Demand-side platform The Trade Desk has received $20 million in Series B funding led by Hermes Growth Partners. The Ventura, Calif.-based company told AdExchanger the move was a natural response to growth in demand for programmatic platforms globally. “We made a strategic decision that we wanted to take in more capital,” CEO Jeff Green said, […]
It’s a tumultuous time for the usually staid ad-tech subsector of sell-side platforms (SSPs). As The Wall Street Journal reported on Friday (registration required), PubMatic will chase direct competitor Rubicon Project into the public markets, seeking a valuation of more than $1 billion. Additionally, PubMatic has replaced its top marketer, Larry Harris, with Razorfish and […]
Rubicon Project’s Tuesday IPO filing with the U.S. Securities and Exchange Commission (SEC) was a widely anticipated moment of financial transparency for the sell-side platform (SSP), but it wasn’t the first programmatic player to initiate a public offering. Rocket Fuel and Criteo both went public last fall, creating an interesting point of comparison for Rubicon […]
Komli Media, a digital media technology provider in the Asia-Pacific market, has launched a Remarketing Demand Side Platform (DSP) geared to enterprise clients. The goal is to help digital marketers convert site visitors into customers using custom tools that blend the advantages of both remarketing and DSP services into a single platform. “DSPs have typically […]
Speaking in New York today, far from the frenzied CES crowd in Las Vegas, Salesforce.com CEO Marc Benioff heralded what he perceives as a shift from an “anonymous, B2C world to one of one-to-one marketing where the consumer has opted in.” Benioff told a gathering of partners, customers, media and analysts on Wednesday that Salesforce.com’s […]
As enterprise technology companies race to make their respective suites the digital marketer’s platform of choice, building or acquiring to fill product portfolio holes becomes near protocol. Global German software giant SAP, which recorded $5.4 billion in revenue last quarter, is no different – the company’s been active on the commerce (Hybris) and advanced analytics […]
Since its IPO in September – in which its share price more than doubled from $29 to $62 – media buying platform provider Rocket Fuel has pretty much shot the moon. In November, during its premier quarterly earnings disclosure, it reported top-line revenue growth of 132% and customer expansion from 406 in Q3 2012 to […]
You can’t throw a 23-year-old media buyer without hitting a software “cloud.” One of the precocious contenders in this bunch, social-centric SHIFT, has raised $6 million to support an expansion of its Open Marketing Cloud into Europe. The investment, led by DN Capital, brings its total financing to $14 million. The company’s 29-year-old CEO, James […]
While most marketers today understand why they need to establish data-driven marketing strategies, the big question for most is how exactly to do it. Not only must they worry over technical implementation details, but data-driven marketing practices also depend on the effective leadership of people and processes to deliver value. As a career marketing leader […]
Mozilla wants to build content personalization into future generations of its products, and has recruited MDC Partners’ Darren Herman to lead that charge as VP for content services. Herman – a digital agency exec and startup entrepreneur – will head up a brand new Content Services division focused on building out a content experience within the […]
Datalogix has hired a seasoned agency alum to spearhead brand marketing globally, and to strengthen ties to the agency world. Steven Wolfe Pereira, previously the EVP of Publicis-owned MediaVest and managing director of MediaVest Multicultural, comes to Datalogix at a time of great acceleration for the company. The data services provider, which matches its clients’ […]
As throngs of conference-goers flocked to downtown San Francisco for this week’s Dreamforce show, enterprise platform company Salesforce.com posted its Q3 earnings, citing 36% growth year-over-year to $1.08 billion in revenue. Of that total, $81 million was attributed to the Salesforce.com ExactTarget Marketing Cloud, according to Salesforce.com CFO Graham Smith, a figure that was “stronger” […]
In its first earnings disclosure since going public, French retargeter Criteo cited vertical expansion beyond its heritage of retail and travel retargeting client base. CEO Jean-Baptiste “JB” Rudelle noted “major” US client wins in the financial and auto verticals helped the company post revenue growth of 57.8%, increasing from 72.1 million euros in the third […]
