A couple of weeks ago, Google announced its new Doubleclick Digital Marketing platform which further integrates DoubleClick ad products and begins to offer the promise of efficient cross-channel buying across media channels such as display and search. Many in the industry, particularly privately, see an inevitability in Google corralling much of the data-driven, display ad […]
With its deal to buy Vitrue, database giant Oracle wants to be the first to help corporate clients integrate social across human touch points – both within and beyond the organization, as well as up and down the purchase funnel. “By combining Oracle’s assets with social marketing, social calling, social service, and social monitoring, we […]
Online video advertising platform Adap.tv has a distinct goal in mind for its new App Center: to bring buyers, sellers and vendors that serve each into a single video marketplace for brand advertisers that will eventually include TV ad inventory. The thinking, Teg Grenager, Adap.tv co-founder and VP, told AdExchanger, is that as TV buying […]
Josh Manion is CEO of Ensighten, a tag management technology company. AdExchanger: Do you consider Ensighten a publisher side tag management company? Or do you consider some connection with the buy side as well? JM: If you were to categorize us in that framework, I would say we’re probably more publisher-focused… Some of our technology […]
Back in January, enterprise analytics company SAS took the plunge into the online ad ecosystem and acquired publisher-side ad server aiMatch. Read the Q&A with SAS’ exec Wilson Raj. Now that aiMatch has been “swallowed,” SAS is launching new advertising products (read the release) led by aiMatch’s former CEO Jeff Wood, who is now Senior […]
It’s still early in the online advertising “app” model business, but the reasoning for it is clear from a platform’s perspective. The more app companies that you have building products for your platform, the more robust and differentiated your platform becomes -which presumably leads to rising demand and, best of all, makes your platform that […]
On Wednesday, IBM continued its quest to build out an enterprise marketing system in support of the CMO by acquiring Tealeaf, an Internet and mobile commerce analytics firm. Read the release. Jay Henderson, Strategy Director of IBM Digital Marketing, discussed the acquisition and its implications with AdExchanger. AdExchanger: What does the Tealeaf acquisition by IMB […]
MediaMath has become the first demand side platform to spin off an agency from its core software business. With the creation of Kepler Group, the marketplace gets a new services provider for programmatic media buying – one that will work directly with high-touch brands. The new firm launches in the U.S. with nine clients, including […]
Phil Fernandez is CEO and President of Marketo, a marketing automation software company. Fernandez recently discussed his company and industry trends with AdExchanger. Click below or scroll for more: Audience Buying and Marketing Automation What Marketo Solves Defining Marketing Automation Addressing Brand, Competitive Set Marketer Transformation Milestones Ahead AdExchanger: Is there a connection between the […]
Xuehua Shen is CTO and Co-Founder of iPinyou, a demand-side platform technology company based in China. Shen discussed his company and its recently announced demand-side platform with AdExchanger earlier this month. Click below or scroll for more: Display In China iPinyou’s Demand-Side Platform Guaranteed Vs Non-Guaranteed Sourcing Display Supply Milestones Ahead AdExchanger: How has audience […]
Some of the best events related to ad technology are produced by vendors and The AppNexus Summit is one of those as it draws a strong, global crowd of entrepreneurial ad tech types who are ready to listen to what is ultimately a compelling, well-crafted sales pitch for the AppNexus platform. Above all, the event […]
We’re here to stay. And, we want to hear from you. That was the underlying theme delivered by executives from Yahoo!’s Right Media Exchange (RMX) as they sought to portray an image of a mature, yet vibrant business during yesterday’s Right Media forum at San Francisco’s Yerba Buena Center of The Arts. Mixing art with […]
Centro CEO Shawn Riegsecker recently discussed his company with AdExchanger as well as Centro’s workflow software known as Transis. In addition, the company just launched Brand Exchange for digital, display advertising, which the company describes as “an invitation-only exchange to connect brand advertisers with a unique group of premium publishers.” Click below or scroll for more: […]
On Friday, NYC-based, demand-side platform MediaMath announced a joint venture with PubliGroupe, a provider of marketing and media sales services, called Spree7. Renato Martignoni, COO of Digital & Marketing Services at PubliGroupe said of the joint venture in a press release, “With our sales network in these markets and the setup of a dedicated team […]
Today, Aol announced the beta launch of its AdLearn Open Platform (AOP), “an extension of Advertising.com’s current AdLearn technology, that will allow clients to manage, optimize and analyze online marketing campaigns from one central platform. The platform provides digital marketing professionals with complete access to the robust AdLearn optimization technology, real-time bidding (RTB) capabilities, as […]
Amit Avner is CEO and Co-Founder of Taykey, an online advertising technology company focused on the social advertising space. Avner, who last spoke to AdExchanger in 2010, recently discussed industry trends and the latest with his company. Click below or scroll for more: Today’s Industry Trends Social And Success Metrics Clients & What Taykey Does […]
Prashant Mehta is CEO of Komli Media, an Asia Pacific media technology company with products across display, mobile, video, social, search and data. Click below or scroll for more: Background Komli’s Geographic Focus India’s Similarities to the U.S. Market Exchanges and RTB in India Revenue Momentum at Komli Milestones Ahead AdExchanger: You have some familiar […]
The recent merger of Donovan Data Systems and MediaBank into Mediaocean promises to usher in a long-awaited era of simplified, seamless workflow processes into media buying methods that have remained pretty much the same for decades. The deal, estimated at $1.5 billion, was struck last fall but took about six months for a regulatory review […]
Ilya Lichtenstein is Co-Founder of Mixrank, an online advertising, competitive data and analytics company. Lichtenstein discussed his company’s offering last week with AdExchanger as well as today’s release of a new API (read more) designed to “enable any enterprise customer complete access to our entire dataset of historical data going back nine months or so […]
Now that the merger of Donovan Data Systems and MediaBank into Mediaocean has passed regulatory muster, it’s worth asking whether the combination will accelerate the adoption of online media buying methods to the TV space or if it will complicate those efforts. As Bill Wise makes the transition from head of MediaBank to CEO of […]
Dennis Mortensen is CEO of Visual Revenue, a predictive analytics company for online publishing. AdExchanger: What has been the big highlight for Visual Revenue in the past year? DM: We haven’t pivoted into anything else so the vision with which we set up the company a year ago is exactly the same today. In the […]
Given that “food” is one of the top ad spending categories in the lifestyle space, it makes sense that the largely female-focused blog network Glam Media would build out a vertical devoted to that subject. But unlike the other recent expansions of Glam’s content and related ad offerings around health and wellness, the Foodie channel […]
Peter Massey, the former CFO of WPP’s JWT and Ogilvy & Mather agencies, as well as CFO/General Manager of early-days digital agency Modem Media, has been named President and COO of online ad tech firm, X+1. According to a release, he will be “responsible for management of the day-to-day operations of the company and report […]
Today, DataXu announced that it has acquired demand-side platform (DSP) Mexad, which has its headquarters in Germany as well as offices in France, Spain, the United Kingdom, Italy, Poland, and Brazil. Dataxu said in a press release that it hopes to globally expand the use of its DX3 digital ad platform with brand advertisers. Read […]
Mark Rabe is CEO of Sojern, a travel data and media company with exclusive partnerships with several major airlines. Adexchanger.com: So, in some ways, are you building an Orbitz competitor with Sojern? MR: The answer is no. We are partnered with our airline partners – and it’s the majority of the large domestic airlines, who […]
It’s easy. It’s hard. It’s complex. It’s too complex. Opinions vary widely on the platform buying capabilities available to the demand-side as it looks to exploit opportunity in the data-driven ad ecosystem. AdExchanger.com asked a selection of demand-side executives to share how they think platform buying is performing today. Specifically, the question is: “What’s the […]
Jeff Dittus is CEO of Campaign Grid, a data-driven ad platform for political campaigns. AdExchanger.com: How did Campaign Grid begin? JD: The founding of CampaignGrid was an accident. My partner Rich Masterson was asked to run for Congress in the suburbs of Philadelphia. As he was putting his campaign together he priced out how much […]
As data is appended to display media in real-time auctions, certain “old” ways of doing digital business may warrant a re-examination. AdExchanger.com thought “first look” might be one of those tactics that deserves review. But before we begin, don’t know what “first look” is? Into the weeds we go… Let’s say you’re a publisher and […]
Matt Spiegel is the new CEO of Tap.Me, an in-game advertising technology company. Read the release. Previously, Spiegel was CEO of Annalect Marketplaces and Omnicom Media Group Digital. He discussed the new role and its implications with AdExchanger.com. AdExchanger.com: What attracted you to the start‑up world? MS: It’s interesting. I think most people have gotten […]
Last week, Datran Media and CONTEXTWEB agreed to merge their companies into PulsePoint, which describes itself as an “integrated digital media technology platform.” Read the release announcing the merger. Patrick Vogt, Executive Chairman, and Tim Murray, CEO, of PulsePoint discussed the merger and the future for the new company. AdExchanger.com: What was the trigger for […]
