Philip Smolin, GM, Platform Solutions of demand-side platform Turn discussed the company’s recently announced ROI Optimizer (read the release) as well as offline data integration with AdExchanger.com. AdExchanger.com: Please identify what verticals the ROI Optimizer might be best for – or will get initial traction? PS: The ROI Optimizer is available immediately and relevant for brands […]
In a press release, AdReady announced AdReady for Agencies, “a hosted, privately labeled display advertising platform” as well the addition of Brian McAndrews of Madrona Ventures to its board. Read the release. CEO Karl Siebrecht of AdReady discussed the new ad platform focus and more. AdExchanger.com: Is the new AdReady for Agencies display ad platform […]
Bob Cell is CEO of MyBuys, a provider of personalization for multi-channel retailers. AdExchanger.com: How was the June 2010 Internet Retailer conference for you and MyBuys? Any overall trends that you sensed? BC: Internet Retailer was a great event for MyBuys . We had the opportunity to meet with many people, including potential customers, clients […]
Real-time ad platform AppNexus and Collective, “a media and technology solutions provider for display advertising,” announced yesterday that Collective will integrate with AppNexus’ ad platform and leverage its tools and inventory, which includes the major ad exchanges like Google’s DoubleClick and Microsoft’s AdECN. Read the release. Collective EVP Jerome Fitzgibbons discussed the partnership and Collective […]
Paul Cimino is CEO of Brilig, which formally announced its audience commerce platform today. Read the release. How has Brilig’s model pivoted since last we spoke a year ago? PC: The basic concept of our audience commerce platform and open marketplace hasn’t changed but the ecosystem around us has. A year ago the agencies we […]
Marc Poirier, co-founder and CMO, Acquisio, discussed his company’s new partnership with buy-side platform The Trade Desk which will integrate the company’s PPC platform into The Trade Desk’s platform (Read more in the release.). AdExchanger.com: This is the first time I’ve heard of a search PPC platform from one company being integrated into a DSP […]
Better Advertising CEO Scott Meyer discussed the imminent launch of Power I via multiple online ad campaigns. Read more from Ad Age. With the launch of “Power I,” does this mean you’ve won the competition to provide a self-regulation tool for the ad industry as it relates to a consumer’s online privacy? If not, when […]
CEO Gal Trifon discussed his company’s new name and direction as Eyeblaster changes to MediaMind and focuses on data-driven, media buying solutions. AdExchanger.com: Where does MediaMind fit within the company’s product set? Do you expect it to be the focus for revenue generation for the company? Or is this just a re-brand and all of […]
LucidMedia announced today that it has raised $4.5 million in new funds led by MMV Financial (MMV). Read the release. Ajay Sravanapudi, CEO at LucidMedia, discussed the new funding and the company’s plans. AdExchanger.com: Please discuss your new round of funding and why you chose MMV. AS: We had many options available to us in […]
TRAFFIQ announced the appointment of Nick Pahade to the role of CEO. Pahade was most recently President of TrueAction, a GSI Commerce company. Prior to TrueAction, he was also President of Publicis Groupe’s Denuo and co-founded Beyond Interactive Inc. Read the release. Pahade discussed his new role and the road ahead. AdExchanger.com: How do you […]
Dave Williams, is CEO, president and co-founder of BLiNQ Media. AdExchanger.com: As a co-founder of 360i, were you surprised that Dentsu acquired 360i’s parent, Innovation Interactive? DW: I was not surprised by this because I know Innovation Interactive was looking to expand its global footprint, diversification of service offerings and revenue opportunities. What made you start […]
Valassis, a direct-mail and newspaper coupon marketer, said late last week that it has signed a deal with Yahoo! to provide SMBs an expanded digital marketing toolkit as “clients will gain access to Yahoo!’s premium online display advertising inventory and industry-leading behavioral and geographic targeting solutions.” Read the release. John Lieblang, President of Digital Media, […]
Demand-side platform technology company [x+1] announced earlier this week that it’s first quarter results for 2010 were strong in comparison to 2009 as “revenue increased 77 percent over the first quarter of 2009,” according to the release. [x+1] CEO John Nardone discussed the details of the company’s first quarter results. Among your Fortune 500 clientele […]
LucidMedia announced a new self-service version of its demand-side platform targeting agencies and advertisers. Read the release. Ajay Sravanapudi, CEO and Founder of LucidMedia, discussed the different facets of the announcement. Why do you think agencies want self-service? Aren’t they overwhelmed as it is and need full or at least “fuller” service? Yes, agency media […]
In a release last week, Permuto, a CPC, display ad retargeting company, announced that through its ad platform, the company had shown return-on-ad-spend results “within three percent of SEM” for e-tailer Heels.com. Read more. Shaukat Shamim, Co-Founder and CEO of Permuto, discussed the company’s services and shared observations about the e-commerce landscape. AdExchanger.com: When working […]
Chris Sukornyk is CEO of Chango, an search and display demand-side platform. AdExchanger.com: What problem is Chango solving? CS: Search Marketers know how to make money from the Internet searchers they reach. They’ve got financial models, optimized keyword lists, optimized bid prices, and text ads tuned to get attention. If they can reach more searchers […]
Efficient Frontier announced that it was getting in the demand-side platform game by adding a display media buying component to its paid search buying platform. According to the release, “The new display offering includes real-time bidding capabilities, which is dynamic bidding at the impression level, as well as a proven portfolio approach to optimization.” Read […]
David S. Kidder is co-founder and CEO of Clickable, a search networks and social advertising buying platform. AdExchanger.com: What problem is Clickable solving today overall? DSK: Our goal at Clickable is to help businesses survive and thrive by simplifying online advertising success. We began in 2007 with Clickable Pro, our flagship product. Clickable Pro removed […]
Niel Robertson is Founder and CEO of Trada, a PPC marketing campaign marketplace. AdExchanger.com: What problem is Trada solving? NR: Fundamentally, the problem that Trada is solving is that paid search has become a complex and time-consuming task to do well. For small- and medium-sized businesses (spending between $1,000 and $50,000/mo on paid search) this […]
In a release this week, Turn publicly highlighted its relationship with ad holding company IPG’s buying platform, Cadreon, as well as new media planning tools integrated into the Turn platform for bid forecasting and audience extension. Read more. Bill Demas, CEO of Turn, discussed updates to the Turn buying platform. For Turn’s platform, why are […]
Russell Glass, CEO of Bizo, discussed the b2b targeting data platform’s new self-service media application to debut later this quarter, MyAds. Read more on the Bizo blog. AdExchanger.com: What keyed your interest in offering a self-serve media business that leverages Bizo data? RG: It’s all about getting our capabilities into the hands of businesses that […]
AdBuyer.com announced a new, free audience profiling tool aimed at search marketers. Read the release. AdBuyer.com CEO Tim Ogilvie discussed the new product and the company. AdExchanger.com: Why is your new “Audience Profiles” product free? TO: We’re making it free because it has such an impact on performance that we’re trying to get it as […]
Last Friday, [x+1] announced a new partnership with Knowledge Networks’ KN Dimestore and a “tool that allows marketers to enhance online ad campaign performance by adjusting offers and media on the fly based on real-time consumer feedback.” Read the release. [x+1] CEO John Nardone discussed the new tool and how it works. AdExchanger.com: Can you […]
J.B. Rudelle is CEO of Criteo, a pay-per-click, personalized retargeting company. AdExchanger.com: Why move into the U.S. market now? JBR: Criteo spent 3 years focused on R&D, building the most robust and precise retargeting solution on the market. With almost 2 years of in market experience and over 400 customers successfully implementing our pay per […]
Josh McFarland is CEO of TellApart, an online media buying platform. AdExchanger.com: Is TellApart a demand-side platform? JM: Our core business is in helping e-commerce companies unify, manage and predictively analyze their customer data — all within a “customer database in the cloud.” Of course, what good is a beautifully manicured customer list without a […]
Julian Tol is the Founder & CEO of Brandscreen Inc., a digital media trading platform. AdExchanger.com: What problem is Brandscreen solving? JT: The problem we solve is the reduction of transactional friction. Generally speaking, the industry suffers from over-complexity, with online display sales systems built on top of offline technologies. There’s poor visibility for buyers, […]
Following up Merkle’s presentation at the NexTargeting event hosted by [x+1] in March, demand-side platform, [x+1]. announced a broad partnership with customer relationship marketing agency, Merkle, as “the two companies will provide marketers with a truly integrated, analytics-based multichannel approach to customer acquisition.” Read the release. John Nardone, Chairman and CEO of [x+1], discussed the […]
Jeremy Helfand, EVP and Chief Sales Officer, at United Online, discussed the company’s new audience-buying platform – Adcurate – which enables audience buying of United Online properties. AdExchanger.com: How will United Online differentiate from competitors such as Fox Audience Network with the Adcurate™ platform? JH: Adcurate is intensely focused on audiences – who they are, […]
Greg Rogers is CEO of Pictela, a brand content distribution platform. AdExchanger.com: How is your Tacoda experience relevant to what you’re doing today with Pictela? GR: At Tacoda we developed a sophisticated targeting engine. Now that the industry can effectively reach the right people, the next step is to build an advanced messaging platform that […]
