Online Advertising

IAS is expanding its anti-MFA solution to identify what it calls “Ad Clutter” sites, which mimic MFA ad loads but don’t operate with an ad arbitrage model.

Orange142 focused on reaching people with an interest in the Black community in its recent campaign for ATL Unguided, Atlanta’s Black travel guide from the Atlanta Convention & Visitors Bureau.

Advertisers are turning the spigot back on. And PubMatic’s investments are paying off. The SSP reported 14% year over year revenue growth in Q4, powered by 9% growth in display.

Google announced a suite of updates to PMax that expand its generative AI creative capabilities, including auto-generated videos.

“I know you’re going to ask me specifically about Privacy Sandbox, because nearly everyone else does,” The Trade Desk CEO Jeff Green said on the company’s Q4 earnings call.

The partnership announced on Thursday between MediaMath’s new owner, Infillion, and programmatic media buying platform AdLib isn’t a typical integration. It’s what you might call a reintegration.

This is the story of Adalytics, the advertising analytics startup founded by a computational biology researcher with a knack for uncovering ad tech’s ills and publishing blockbuster research reports to expose them.

The Criteo bounce back is in full effect after the company reported strong profit growth and continues to hit benchmarks distancing it from the old days of retargeting.

In short, does the Privacy Sandbox work? In the Tech Lab’s view: No. But whether these APIs work or not is a deceptively slippery question, because it depends on your definition of “work.”

Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination.