On Wednesday, Adobe Systems announced the acquisition of media buying platform and services company Efficient Frontier. In an interview with AdExchanger.com, Adobe’s John Mellor said in regards to the acquisition, “We are answering the call of customers to give them more capability in how they spend those dollars, how they understand performance, and how that […]
John Mellor is VP of strategy and business development for Adobe‘s Digital Marketing Business. He discussed yesterday’s acquisition of media buying services and platform company Efficient Frontier by Adobe (read the release) and its implications. AdExchanger.com: What would you say Adobe was looking for? And then we can get into why the Efficient Frontier offers… […]
Joel Jones has been announced as VP, Americas Ad Marketplaces at Yahoo! which includes responsibilities as the new head of Yahoo!’s Right Media Exchange in North America. Jones spoke to AdExchanger.com during last week’s ad:tech event about RMX and its latest developments. AdExchanger.com: Can you share a little background on you and your new role? […]
Good times were had by all at the AppNexus Summit in NYC today, as AppNexus gathered Yahoo!, Microsoft and Aol together for a little chat about their, potentially, big deal that will allow each of the three, huge publishers to sell each other’s “premium,” non-guaranteed, display inventory. (Tuesday’s press release here.) Participants for the panel […]
Yesterday, Yahoo!, Aol and Microsoft announced that they were going to sell each other’s “premium” non-guaranteed display inventory through Microsoft Exchange (supported by AppNexus) and Right Media Exchange. From the release, RTB will be a part of the mix: “By integrating one another’s real-time bidding (RTB) technologies to facilitate the availability of nonreserved inventory by […]
It’s only been 60 or so days since All Things D’s Peter Kafka broke the story, but Microsoft, Yahoo! and Aol made it official in a press release: “The agreements will allow ad networks operated by Yahoo!, Microsoft and AOL to offer each other’s premium nonreserved online display inventory to their respective advertising customers.” And […]
Today’s mega-retailers sit in a unique position that will prove a critical element to media online and off. They have a store at the corner. Many corners. And that’s because – news flash – humans aren’t going all-digital with an I.V. into a data warehouse. Though we may spend endless hours in our Facebook world […]
John Squire is Chief Strategy Officer of Coremetrics, an IBM company. He discussed his company’s new enterprise analytics product and digital data exchange as well as marketing challenges with data today. Click below or scroll down for more: Unica and Coremetrics Where SPSS Fits The Digital Data Exchange Agencies and IBM AdExchanger.com: Can you talk […]
Brad Rencher is SVP and GM, Omniture Business Unit, Adobe. On Tuesday, he discussed his company’s acquisition of Auditude, data-driven marketing, and the Adobe strategy ahead. Click below or scoll for more: Why Buy Auditude? Other Acquisition Possibilities On Merging The Creative Of Adobe, Data Of Omniture Ad Networks And Exchanges AdExchanger.com: What were some […]
With consumer privacy concerns around online behavioral advertising continuing to percolate both inside and outside the industry, AdExchanger.com asked a selection of ad technology executives their thoughts on how to articulate the opportunity unlocked by the use of tracking the consumer online for advertising purposes. Simply, the question is… “If a consumer asked you “Why […]
