Last week, Vibrant Media announced the acquisition of in-image ad network Image Space Media (ISM). From the release: “The acquisition of ISM will enhance the delivery of Vibrant Image, a product that identifies static images within brand-safe content across the Web and embeds small overlays within them at the bottom of the image.” Read the […]
Duncan McCall is CEO & Co-Founder of PlaceIQ, a location-based data advertising technology company. McCall discussed the latest regarding location-based advertising and his company, which announced a new round of funding in December. Click below or scroll down for more: Location-based Services Beyond Mobile The Granularity Available In Location-based Advertising Sentiment and Location First-party Data […]
It’s earnings season! Today, Google was among the first of the big Internet companies to report calendar Q4 2011. It’s interesting to note that Microsoft and IBM decided to report today, too. Conspiracy?!?! Perhaps against Wall Street analysts – a busy day for them. Google CEO Larry Page remarked in the earnings release that the […]
Yesterday, comScore announced its Validated Campaign Essentials (vCE) product which marks the next evolution in integrating AdXpose into its product line devoted to ad effectiveness. AdXpose was acquired back in August for $22 million (AdExchanger Q&A). The release states that vCE provides a “view of campaign delivery and a verified assessment of ad-exposed audiences via […]
For many years, the deliver of display media impressions through ad serving on a single media buy had resulted in a disconnect between what two different parties said was delivered in the ad serving food chain – think advertisers/agencies, ad networks and publishers .. they’re are all in this mix. Industry initiatives and innovation has […]
Glen Hartman is an Accenture Partner and serves as Global Managing Director, Digital Consulting for Accenture Interactive. Click below or scroll for more: Accenture View On Ads And Marketing Will Accenture Replace Agencies The Competitive Set DSPs and Ad Networks Thoughts On Acquisitions The Year Ahead AdExchanger.com: What’s Accenture’s view on the opportunities for the […]
Joe Apprendi is CEO of Collective, an online advertising technology and services company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Apprendi to discuss his company, his views on the space, and the state of Collective today. Click below or scroll down for more: On Integrating The […]
Sign-up for the AdExchanger.com Daily Newsletter here. It’s been quite a year on AdExchanger.com as events encompassing the ecosystem of advertisers, publishers, agencies, tech and data companies have not disappointed and included many twist and turns. In that spirit, please climb aboard the AdExchanger.com time machine and re-live the excitement as you sip on your […]
It’s the end of the year and it’s time to look forward, but it’s also time to look back and see what’s happened – or not. In its final plunge into the crystal ball of “predictions,” AdExchanger.com reached out to members of the venture capital community and asked them to critique their predictions of last […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Neal Mohan, VP, Display Advertising, Google, offers his views. I’m excited about a ton of things, […]
