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»vibrant media

RTB Realities Complicate The Future Of Programmatic Direct

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Smith, head of programmatic at Vibrant Media. Some of the predictions that programmatic direct channels will experience a sizeable growth surge in 2016 may be too ambitious. As yet,... Continue reading »
by AdExchanger // January 19th, 2016 //
»
Vibrant Brings On Ex-AOL-er Iler As Its First CTO In Four Years

Vibrant Media has been trying to get marketers and publishers to think of it as more than an "in-text" contextual ad provider, placing more emphasis on video and photos. It’s been also making some key hires. The latest is Tom Iler, the former SVP and CIO at AOL Advertising. Read the release. (This post has... Continue reading »
by David Kaplan // August 1st, 2012 //
»
Vibrant Media CEO Irvine Discusses Ad Network Acquisition Image Space Media

Last week, Vibrant Media announced the acquisition of in-image ad network Image Space Media (ISM). From the release: "The acquisition of ISM will enhance the delivery of Vibrant Image, a product that identifies static images within brand-safe content across the Web and embeds small overlays within them at the bottom of the image." Read the... Continue reading »
by AdExchanger // January 24th, 2012 //
»
Contextweb Takes On Vibrant Media, Kontera With In-Text Ads

Expanding its toolkit for publishers, Contextweb announced today that it will make available in-text ads for publishers on the Adsdaq exchange beginning March 31. Leveraging its contextual technology, Contextweb will enter the same space which Vibrant Media and Kontera have dominated in the recent past in a battle-contextual-royale. Contextweb's Jay Sears explains how in-text ads... Continue reading »
by AdExchanger // March 26th, 2009 //
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