“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Anton, founder and CEO at X-Mode. The location data industry is poised for vast changes over the next year and decade. Increasing privacy regulation and better understanding of data quality […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. The best project engagement I ever experienced started with an unambiguous CMO mandate. “I am going to make it simple for you guys,” […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Accenture Interactive’s recent purchase of creative agency Droga5 presents a fundamental question of whether consulting and creative can be combined effectively. Can a creative […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Kalinski, CEO at iProspect Canada. For many traditional advertisers, the old ways of planning and executing marketing remain as entrenched as ever. The mindset of spray-and-pray persists with the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Ryan, CEO at Motivity Marketing. Hertz is really sore at Accenture – $32 million sore – over an allegedly disastrous website redesign that has culminated in a federal lawsuit. And […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. Self-reflection is an important part of personal development. Only by asking ourselves the tough questions and reflecting on what we’ve done […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Shuptrine, vice president of marketing at Adzerk. Consent management platforms (CMPs) are ad tech’s response to Europe’s General Data Protection Regulation (GDPR). These platforms provide tools for collecting user consent […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amit Dar, general manager, US, at Taptica. Mobile attribution has evolved from connecting clicks to installs to helping marketers understand the post-install world and detect and mitigate fraud. As the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sara Livingston, head of operations at Narrative. Right now, everyone in marketing and media has severe direct-to-consumer (DTC) envy. Those in marketing circles, in particular, are enamored with DTC companies […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at Thunder Experience Cloud. Some might not consider the US government to be a technological innovator. Yet as it arguably tracks more information about US citizens than any […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Ellis is the co-founder and COO of Remesh. In recent months, Procter & Gamble chief brand officer Marc Pritchard has shared his prediction that we’re evolving into a “world […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. On Sunday Publicis Groupe announced it is buying data provider Epsilon in a $4.4 billion deal. It identified two main considerations that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Dolan, CEO at Varick. The rise of the platform economy has disrupted nearly every industry, but perhaps nowhere have the effects been as evident and widespread as they have in reimagining […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amanda Martin, vice president of enterprise partnerships at Goodway Group. Recently attending an executive-level ad tech dinner, I found myself in an all-too familiar situation: I was the only woman […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ellen Houston, director of applied data science at Civis Analytics. Marketers are increasingly shifting to performance and optimizing their investments with the right audience to drive business growth. This is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Slocum, vice president, DMP, at MediaMath. Two years ago, MediaMath partnered to find a way for open and independent digital marketing platforms to rival the scale of walled gardens […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Nico will present “How The Wrong Audience Targeting And AI-Driven Campaigns Undermine Brand Growth” at AdExchanger’s upcoming […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. How often have you heard something along these lines? “We’re looking for a highly strategic chief revenue officer (CRO) who can help […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jodi Daniels, founder and CEO at Red Clover Advisors. Customer data platforms (CDPs) are the latest shiny new thing in marketing technology, helping companies create a single view of their […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joey Henderson, commercial director at Avocet. As the debate over in-housing and what it means for brands rages, agencies are at a crossroads. They must decide whether to bolster their […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carolina Abanente, founder, executive vice chairperson, chief strategy officer and general counsel at NYIAX. Advertising agencies aren’t dying, but neither is the recurring storyline about their demise. Maybe that’s why, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by April Brown, vice president of marketing analytics architecture at Origami Logic. Programmatic technology has democratized access to data-driven advertising. The average marketer has access to unprecedented levels of raw information […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George W. Ivie, CEO and executive director at the Media Rating Council. In an advertising industry that is defined by data and measurement in a way that few other sectors […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lance Neuhauser, CEO at 4C. Direct-to-consumer (DTC) startups are thriving as more consumers expect a seamless online experience with their favorite brands. But what if you are a major brand that needs to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sheila Colclasure, senior vice president and global public policy officer at LiveRamp. If you want your company to exist now and in the future, you will have to think and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Moore, CEO and co-founder at Ad Lightning. Media arbitrage – buying ad space at one price, adding something of value and reselling it at a higher price to advertisers […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Preethy Vaidyanathan, chief product officer at Tapad For years marketers asked, “How do we get more data?” Now that they’ve mastered data mining, marketers want to know what’s next. The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Slade, CEO at Location Sciences. It is near impossible to solve for the location data supply shortage. Only apps with a legitimate need for GPS data are permitted by […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rohan Lala, director of media activation at IPONWEB. Ask any two people in the industry what supply-path optimization (SPO) is, and you’re highly likely to get two different answers. For […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Mannion, chief strategy officer at Advertiser Perceptions. The recession’s coming, or it isn’t. Facebook is in trouble. Facebook should have another sterling year. TV will shift to digital. TV […]
