“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. The growing number of brand advertisers setting up their own in-house agencies has grown exponentially in recent years. This phenomenon is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Evan Rutchik, general manager at Ogury US. When app publishers advertise their platform on other apps to increase their own visitors, they’re often just trading app audiences and not growing […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Nevins, chief marketing officer at Smart. 2018 has been marked by uncommon turbulence, starting with the Facebook-Cambridge Analytica scandal through the recent, ongoing General Data Protection Regulation (GDPR) chaos. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Doty, digital publishing consultant. As I sit here in Cannes and listen to rosé-fueled frets around the digital advertising industry issues du jour, I’ve been thinking about how I’ve […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Keith Eadie, vice president and general manager at Adobe Advertising Cloud. As the dust from Facebook’s Cambridge Analytica data breach settles, consumers and legislators alike are asking tough questions around […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. The recent uproar caused by the Facebook-Cambridge Analytica scandal has made the ethical use of data one of the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Broitman, chief strategy officer at Kiip. Despite the industry’s best efforts, the cost of ad fraud remains a $6.5 billion concern. Trust, in the world of digital advertising, is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Shedletsky, founder and CEO at Vertical Mass. Many consumers clamor to get their hands on the most sought-after brands – lining up for days for Apple’s new iPhone, spending […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katrin Ribant, co-founder and chief solutions officer at Datorama. Doomsday – also known as May 25, when the General Data Protection Regulation (GDPR) went into effect – has come and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Markel, director of digital activation at Hearts & Science. Against the backdrop of data privacy, marketers are being forced to weigh their options for how media should be run […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. As a general waging battles in ancient China, the philosopher and writer Sun Tzu would never had come across the terms “marketing” or “advertising,” yet […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. The LiveRamp acquisition by Acxiom, which closed four years ago on July 1, 2014, has been one of the most successful acquisitions in the last […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Gough, vice president of insights and analytics at Verve. Advertising is being held more accountable for the actions it drives. That’s good news, but even so, there are limits. While […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frances Giordano, associate director at The Media Kitchen. The newest catalyst framing the discussion between digital media sellers and buyers is the increasing prevalence of first-price auctions. About 43% of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy La Fond, executive media director at R/GA Chicago. Facebook and concerns about privacy have been in the headlines since March, but that news may have hidden a bigger problem […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Byrnes, associate director of data strategy and insights at Varick. Facebook recently decided to shutter its partner categories feature, which many advertisers relied on for targeting via third-party data […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Following Google’s announcement to no longer share user IDs externally, some industry voices have raised concerns […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Apprendi, general partner at Revel Partners. In the world of retail, brick and mortar still dominates. Yet trouble is clearly lurking and there are serious questions about the fundamentals of brands wholly reliant […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Akeroyd, CEO at Cision. When I first started out in the marketing business, there was no such thing as the cloud. Back then, data-driven marketing involved catalogs, direct mail […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Travis Ruff, chief information security officer at Amperity. With much anticipation, the General Data Protection Regulation (GDPR) is here. As it takes effect there is still a debate about which […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. If attribution is the commodity, shouldn’t anti-attribution-fraud measures be baked into offerings rather than billed as an add-on product? Credit […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. The increasing prevalence of bots and other automated systems on the internet has roiled the digital ad industry over the past few years, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. Many in the marketing and ad tech worlds believe we’ve evolved as a society into superior beings, and in many ways, that is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alexei Chemenda, chief revenue officer for apps and managing director, US, at Adikteev. Most marketers use return on ad spend (ROAS) as the benchmark for their retargeting campaigns. The problem […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maciej Zawadziński, CEO at Clearcode. It seems like the General Data Protection Regulation (GDPR) leaves marketers with only one choice: Comply with the new law and say goodbye to our […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Taylor West, general manager, North America, at Zeotap. The eyes may be the mirror to the soul, but your smartphone is the mirror to everything else about you. In the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan Eney, director, legal, at OpenX. In 2016, the retail and finance ecosystem was shaken up with the US introduction of EMV, the global credit card chip technology retailers were […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James G. Brooks Jr., founder and CEO at GlassView. Digital marketing for the last few years has focused on wringing every last atom of efficiency out of ad buys. This […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at R2C Group. Many technologies promise to deliver the holy grail of advertising: the ability to know exactly how advertising is performing and where it’s working […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Hans, founder and CEO at Forge Group. In US history class in high school, we learned about the concept of checks and balances. Each branch serves a distinct role […]
