“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Quinn, founder at Refined Path. Customer data platforms (CDPs) have been a hot mar tech category, but they’re often misunderstood. Some of this comes from competing technologies that claim […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. Organic downloads rarely happen. With more than 2 million unique apps in Apple’s App Store and 3.8 million in Google’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Smith, senior director of business development and partnerships at Neustar. Shortly before the General Data Protection Regulation went into effect in May, Google announced plans to sunset a service […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Newby, chief technology officer at Crownpeak. After months of planning, budgeting and restructuring ahead of the General Data Protection Regulation (GDPR), it seems many organizations are still struggling to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Webster, co-founder and chief strategy officer at The Exchange Lab. Advertising automation promises to give the advertising industry speed, efficiency and opportunities for precise audience targeting and messaging on […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at Thunder Experience Cloud. After investing in big data for the last few years, enterprises found themselves drowning in so much data that they didn’t know what […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andreas Reiffen, founder and CEO at Crealytics. If there’s one indisputable truth about digital media, it is that digital is measurable. While that’s bona fide, debate still rages around what’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George W. Ivie, CEO and executive director at the Media Rating Council. Many people in our business like to quote John Wanamaker about the inability to determine which 50% of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Lenz, senior geospatial analyst at Dstillery. In late June, Verizon made the somewhat controversial decision to stop selling location data to third-party brokers. AT&T and Sprint quickly followed, making […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Lowrey, head of marketing and strategy at TI Media. In the continual race to maximize viewability, brands and agencies may have forgotten one vital element: engagement. You might have […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Lenz, senior geospatial analyst at Dstillery. In late June, Verizon made the somewhat controversial decision to stop selling location data to third-party brokers. AT&T and Sprint quickly followed, making […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jerry Jones, chief ethics and legal officer and executive vice president at Acxiom. When it comes to safeguarding our democracy, much has already been said about the need for more […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. At recent industry events, I’ve noticed distinct differences in conversations. The more seasoned industry vets understood consumer data, especially offline data, better than […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nathan Carver, chief technology officer at Amnet Group US. Investment in new product development is the single strongest predictor of a company’s future value. It’s for this reason that successful […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Thomas Walle, co-founder and CEO at Unacast. Data is the lifeblood of the internet economy, and that’s unlikely to change. But questions of privacy are more frequent and louder than […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chad Wollen, chief marketing officer at Smartpipe. With consumer trust in brands at such a low point it is worth reflecting on a home truth: Companies neglected to put the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jacob Beck, programmatic media specialist at DWA Media, a Merkle company. Already, the AI ecosystem has grown crowded, especially as it relates to managing programmatic spend. Demand-side platforms (DSPs), supply-side […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Dentsu Aegis Network. Pity the poor data management platform (DMP). After almost a decade since the programmatic power-up, it has been all but left […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George Pappachen, board director at BIScience and adjunct professor at New York University’s Leonard N. Stern School of Business. We are in the second decade since programmatic’s rise, a business […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bikram Sohal, head of India at StartApp. The timeless tenet that understanding customers is the key to business growth has never been truer than within India’s rapid acceleration into a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cameron Wertheimer, director of corporate development and strategy at Vertical Mass. As budgets continue to shift toward programmatic, it is more important than ever for marketers to use statistics when […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wayne Blodwell, founder and CEO at The Programmatic Advisory. Now that the General Data Protection Regulation (GDPR) has been activated, brands must quickly learn how to maximize what they do with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Duncan Arthur, managing director at illuma. You’d be forgiven for thinking we’re reliving the Y2K bug all over again. Though there were reports of drops in bidding for inventory lacking […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lux Narayan, co-founder and CEO at Unmetric. Data is often likened to oil, but the similarities go deeper than you might think. The first oil drills in North America were […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bjarte Humborstad, digital director at RED Media Consulting. Following the introduction of the General Data Protection Regulation (GDPR), Google has allowed advertisers to serve their YouTube ads only from Google-owned […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James O’Connor, head of programmatic at Kiip. Our industry has taken great strides improving transparency in recent years, and it’s about to do so again with the IAB’s release of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Most of the discussion about who dominates digital media over the past few years has focused on the Google and Facebook duopoly. That’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aman Naimat, senior vice president of technology at Demandbase. From scaling repetitive tasks to improving human-to-machine interactions, artificial intelligence (AI) has come a long way when it comes to freeing […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. The growing number of brand advertisers setting up their own in-house agencies has grown exponentially in recent years. This phenomenon is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Evan Rutchik, general manager at Ogury US. When app publishers advertise their platform on other apps to increase their own visitors, they’re often just trading app audiences and not growing […]
