“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO of Rare Crowds. Take it from me: It’s easy to complain. I’ve been writing monthly articles in this space since 1999, which I think qualifies me […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Douglas de Jager, Founder of Spider.io. Botnets are the biggest contributor to online display advertising fraud today. Rentable botnets are the most unnerving and surprising contributor. DirectorsLive.com provides an illustrative example […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, Digital Program Manager at Bluestem Brands. The word “programmatic” is a relatively recent entry to the ad industry vernacular, quickly joining buzzwords like “big data,” “data-driven marketing” […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ken Allen, Managing Director at Blackstone. Robb Stark, in Season II of HBO’s Game of Thrones, is presented with an interesting dilemma during his quest to avenge his father’s death. At […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Cornfeldt, President of Client Services, Strategy & Product at iProspect. We’ve all heard the news that Mozilla, by default, will start blocking third-party cookies in the upcoming launch […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Hlavacek, Vice President of Operations and Strategic Partnerships at The Weather Company’s WeatherFX. It’s hardly news that the explosion of data and programmatic buying in the last five […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Ramey, CEO of isocket. At the AdExchanger Programmatic I/O conference in San Francisco last week, while people schmoozed at the rooftop after-party, an unofficial meeting was held down the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Tuleya, Vice President of eDR at Underscore Marketing. Smartphone ownership has skyrocketed in the last three years, with nearly half of the US population now using smartphones. The […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. When you think of advertising technology in the display space, the first names to come up are probably Google, PubMatic, Adobe and AppNexus. But […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising and global partnerships at dunnhumby. In The Wizard of Oz, Dorothy asks the wizard if he has ever been frightened. The Great […]
