Bob Liodice, CEO of the Association of National Advertisers, is far from alone in being flummoxed by Microsoft’s decision to roll out IE 10 with Do Not Track “on” by default. But, as a key figure in privacy self-regulation, his confusion is poignant. “This came out of left field: no context, no rationale, no rumors […]
Recent years have brought tighter alignment between marketing and IT at many global organizations. Pressure to bring the previously fire-walled disciplines closer together is driven in part by the flattening of the purchase funnel, which has in turn eroded barriers between advertising and CRM and created opportunities to track and manage touch points from very […]
Holding company trading desks are moving to embed their capabilities locally within operating agencies, rather than operating entirely from a remote corporate hub. Speaking at the Association of National Advertisers’ financial management conference today in Boca Raton, Florida, the heads of WPP‘s Xaxis and Interpublic Group‘s Mediabrands Audience Platform acknowledged client fears about mandates and […]
Wilson Raj is SAS Global Customer Intelligence Director. Yesterday, SAS acquired publisher ad server aiMatch. Terms were not disclosed. Read the release -and industry reaction. Raj discussed SAS’s acquisition of aiMatch yesterday and its implications with AdExchanger. AdExchanger: What is the opportunity that SAS sees in advertising and marketing, in general? Wilson Raj: The CMO […]
Last week, Kenshoo announced that travel search site, KAYAK, signed a multi-year agreement with Kenshoo, to use Kenshoo’s Enterprise platform for search engine marketing campaigns. Read the release. KAYAK had been with Marin Software previously. KAYAK CMO Robert Birge and Director of Marketing Emily Scott discussed the announcement. AdExchanger.com: Why do you need a platform […]
If you were a traditional retailer looking to ignite an ages-old marketing strategy, Rent The Runway CEO Jennifer Hyman and One Kings Lane CEO Doug Mack would probably be a good place to start. On Sunday, with the able moderation of Castanea Partners Jeffrey Rayport, Hyman and Mack discussed the shifting, tectonic plates of retail […]
[Cue the Star Trek music] “Innovation, the final frontier…” “Innovation” was the buzzword of the day as marketers and their creative team members came together in NYC for Day 2 of the Association of National Advertisers (ANA) Creativity Conference. “Innovation” is a word that seems to get tossed around a lot lately – especially in […]
Bill Duggan is Group Executive Vice President at the Association of National Advertisers, a trade association for the marketer and which “leads the marketing community by providing its members insights, collaboration, and advocacy.” Duggan discussed the trade group’s latest whitepaper (read the release) which reviews on behalf of marketers the agency trading desk model. Download […]
Among several presentations from last week’s Association of National Advertisers that were particularly relevant to the data-driven, digital ad ecosystem, Adobe marketing SVP Ann Lewnes’ (see bio) presentation stood out as she said simply, “Marketing is the new finance” and described how important data is to driving her company’s marketing. Of course, there are selfish […]
Mike McNally is Brand Relations Director at LEGO Systems. LEGO Systems Inc. is the Americas (North America and Latin America) division of The LEGO Group, a privately-held firm based in Billund, Denmark. CartoonNetwork.com recently announced a branded, ad-supported section that will host video content and games that feature seven (7) LEGO brands. According to Turner, […]
