• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»weather channel

Hallmark's Ann Herrick Looks Cross-Platform With The Weather Channel

Targeting cross-channel effectively remains one of marketing's great challenges. Last week, The Weather Channel (TWC) announced the results of a new study created in partnership with TWC's client Hallmark which showed cross-channel progress. The four channels - or platforms - identified include television, weather.com, mobile and the tablet. According to the press release, results showed,... Continue reading »
by AdExchanger // July 16th, 2012 //
»
New Weather Channel CEO Kenny Discusses His New Role And The Opportunity Ahead

Today, The Weather Channel Companies announced that David Kenny, former President of Akamai and CEO of Publicis agency Digitas, would become its Chairman and CEO and succeed Mike Kelly who will remain as a special adviser to Kenny and the Board. According to a press release, the owners of The Weather Channel Companies (Bain Capital,... Continue reading »
by AdExchanger // January 24th, 2012 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Big Story: Well, It Could’ve Been Worse …
  • DOJ Opens Pandora’s Box And Forges A Path For The Cookie’s Return 
  • Media Owners Revolutionize Their Data Strategies While Facing New Risks Along The Way
  • The Year Of The Pivot: How Agencies Adapted Their Strategies In 2020
  • Kepler Group Buys Infectious Media; Walgreens Is Latest Retailer To Launch An Ad Platform
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved