Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Block Vs. The FTC? The Newspaper Association of America (NAA) filed a complaint with the FTC last week alleging certain ad blockers violate the FTC Act as unfair and deceptive trade practices. “Newspapers recognize that ad blocking technology is responding to a consumer demand, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shine On The European mobile carrier Three will begin testing the network-level ad blocking deal it signed with the Israeli company Shine three months ago [AdExchanger coverage]. It’s going to be a key test of Shine’s technology, which gives the telco control over web and in-app […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No90 Verizon’s ad-supported mobile streaming service Go90 is overhyped in the media and isn’t seeing significant traction, said Verizon CEO Lowell McAdam at a JP Morgan telco event this week. “We believe Go90 will be hard-pressed to mount a meaningful challenge to mobile video and social […]
Jed Hartman, the CRO of the Washington Post, knows that a focus on user experience can also conflict with a publisher’s ability to drive revenue “Our owner Jeff Bezos focuses relentlessly on the consumer,” Hartman said during a publisher panel at AdExchanger’s Clean Ads conference on Tuesday. “It’s UX-first, which is a challenge for me […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Badvertising Report “Video ads on programmatic exchanges – where there is less transparency – have Invalid Traffic (IVT) rates 4.5x direct buys,” according to comScore’s Q1 2016 advertising report. ComScore also finds about half of all ads “don’t have the opportunity to be seen.” The stat […]
TV or digital? Birchbox is still making up its mind. The two aren’t mutually exclusive, of course, but the online beauty retailer has decided to press pause on its TV advertising efforts while it tests out the effectiveness of a targeted social-first brand campaign. “We turned off TV in February to make sure that we […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Not Lovin’ It McDonald’s ongoing creative review bars agencies from turning a profit on base compensation, leaving them to operate at cost to achieve undefined targets, Adweek reports. That’s why WPP backed out of the review, which requires agencies to turn around their pitches in just […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Value Buys The Republican National Committee (RNC) has committed $150 million to reserve digital video ad space, Kate Kaye reports for Ad Age. Taken alongside a recent $35 million reserved buy from Hillary Clinton’s largest supporting super PAC, the money suggests digital media is bouncing back […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Little Birdie Told Me Twitter is extending its ad network. While the Twitter Audience Platform (TAP) previously allowed brands to drive to branding goals via ad units like promoted tweets, it’s now allowing more performance-focused formats, like mobile app installs. TAP will use the tech behind […]
Social influencers and content creators, many of whom first distinguished themselves by making and distributing content on a single platform (Instagram influencers, YouTube creators and Vine aficionados), are benefitting from platform proliferation. Nicola Foti, for instance, parlayed his experience making personal videos and sketches on YouTube for more than half a decade into a multichannel […]
