• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Birchbox

Facebook Staffers Question Political Ad Policies; CMOs Lose Titles, Gain Influence

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Political Unrest There’s dissent brewing in Menlo Park. The New York Times reports that more than 250 Facebook employees recently signed a letter addressed to Mark Zuckerberg slamming the company’s decision to let politicians lie in ads on its platform. The impassioned letter pleads... Continue reading »
by AdExchanger // October 29th, 2019 //
»
Beauty Retailer Birchbox Returns To TV

After a brief hiatus from television, Birchbox is reinvesting in the medium for a multiplatform holiday campaign. Birchbox, which sends beauty products to its subscribers every month, is using a 30-second TV spot and digital assets to message not just beauty-obsessed women, but also more casual makeup users or men who want gift ideas. Amanda... Continue reading »
by Kelly Liyakasa // December 5th, 2016 //
»
Birchbox Takes A Break From TV In Favor Of Digital

TV or digital? Birchbox is still making up its mind. The two aren’t mutually exclusive, of course, but the online beauty retailer has decided to press pause on its TV advertising efforts while it tests out the effectiveness of a targeted social-first brand campaign. “We turned off TV in February to make sure that we... Continue reading »
by Allison Schiff // May 24th, 2016 //
»
AOL Summit: You Don't Need Real Time All The Time

Reaching the holy grail of real-time, one-to-one interaction may sound like a marketer’s utopia, but a number of execs gathered Thursday at a Thought Leadership Summit hosted by AOL felt this importance was overstated. In some instances, real-time processes aren’t the be-all and end-all. “I think real-time (marketing) is only a part of a bigger... Continue reading »
by Kelly Liyakasa // May 22nd, 2014 //
»
Boutique Ecommerce Brands Consider TV Advertising

Ecommerce startups have turned toward television advertising, signaling shifting interest from reaching a niche group of consumers to mass audiences. Some, such as subscription ecommerce startup Birchbox, are investing money in the medium for the first time. Birchbox debuted its “Open For Beautiful” television campaign Monday, which will be supplemented with shoppable online video and print... Continue reading »
by Kelly Liyakasa // May 16th, 2014 //
»
Birchbox: ‘Discovery,’ Not Deals, Is The Way To Scale E-Commerce

When niche retail e-commerce gained steam about three years ago, deals, the focus was on flash sales and discounts on upscale items for fashion and restaurants. But the ground has slowly shifted as local deals site Groupon filed its IPO and a slew of like-minded sites started to crowd the space. Two years ago, two... Continue reading »
by David Kaplan // November 5th, 2012 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • What Pubs And Ad Tech Really Think Of Google's 'Project Bernanke'
  • Confused About Identity? This List of 80 Identity Partners May (Or May Not) Help
  • We Need To Talk About First-Party Data – Because It Doesn't Belong To You
  • Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal
  • TikTok Intros Shopping And Retargeting Ads; DoubleVerify Seeks $4.2B Valuation
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved