Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sticking Around Snapchat is moving away from being an “ephemeral app” to one that saves and stores. A new feature called Moments will allow users to save old snaps in-app to send to friends or repost in the future, the company announced in a blog post. […]
While the VC well has runneth dry for many of the middlemen of ad tech, the cash is still flowing for companies focused on the cross-device space, mar tech, artificial intelligence and mobile marketing automation. Flowing with caveats, however. “It’s not that capital has dried up, but rather that investors are being more deliberate in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ari Bluman’s Successor Susan Schiekofer will take on late advertising pioneer Ari Bluman’s role as GroupM’s head of digital investment. Schiekofer has big shoes to fill [AdExchanger coverage], but more than 20 years of digital experience within GroupM positions her well for the job. She previously […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eastern Frontiers Publicis Groupe inked a partnership with Tencent, the first deal of its kind between the Chinese search giant and a global agency network. [Read the release.] The deal will give Publicis access to Tencent’s “vast and rich online behavioral data, benefiting clients through improved […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pains & Gains Procter & Gamble cut its total agency and ad production costs almost in half in the past two years, from $2 billion to just over $1 billion, but maintains it has upped creative standards in the process. “What we found, and I think […]
Microsoft, which spent $26 billion on LinkedIn, isn’t the only company betting big on B2B data. Business database Dun & Bradstreet (D&B) also placed wagers over the past year by striking 16 strategic deals with publishers, agency trading desks and vendors like LiveRamp, Xaxis and Adobe. Despite being known for its commercial credit listings and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Diminishing Returns “Facebook was built on the idea of connecting people with their friends and family,” writes Adam Mosseri, the company’s VP of product management for its news feed, in a blog post introducing an algorithm change lowering the reach of publisher stories. Mosseri is breaking […]
It’s come to this: The hopes of an industry are pinned on two SEC filings. Both AppNexus and The Trade Desk are close to submitting S1 forms with the Securities and Exchange Commission, indicating plans to go public in the coming months and releasing key financial details. In the case of The Trade Desk, the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vrooom The auto industry is shaping up to be one of the big drivers of digital tech investment and innovation. Bloomberg reporters connect the web of dollars, partnerships and human talent zooming around the industry. According to McKinsey, the next decade will see more than a […]
Bounce Exchange, a behavioral marketing provider, has acquired B2B social media marketing startup GoChime, Bounce announced on Tuesday. Terms of the deal were not disclosed. GoChime extends B2B email campaigns to social and display media. It will now be a Bounce Exchange product called “Behavioral Audiences.” GoChime’s relatively small team has already integrated with Bounce’s […]
