• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Dun and Bradstreet

Dun & Bradstreet Acquires Lattice Engines, Because CDPs Aren’t Just For B2C

Everyone wants to capitalize on the customer data platform craze – even B2B players like Dun & Bradstreet. The commercial database provider announced its plan Thursday to acquire Lattice Engines, a lead gen software and predictive email marketing platform for sales orgs that entered the CDP category a few years ago along with scores of other... Continue reading »
by Allison Schiff // June 14th, 2019 //
»
Dun & Bradstreet’s Plan To Turn Credit Reporting Into Data-Driven Media

Dun & Bradstreet has come a long since it developed one of the first credit reporting systems in the mid-19th century; And has even come a long way in the past half-decade, when it shifted to data-driven online media. And somebody’s buying what D&B’s selling. The company was acquired earlier this month for $5.38 billion... Continue reading »
by James Hercher // September 4th, 2018 //
»
Dun & Bradstreet Aims To Be The De Facto B2B Data Shop

Microsoft, which spent $26 billion on LinkedIn, isn’t the only company betting big on B2B data. Business database Dun & Bradstreet (D&B) also placed wagers over the past year by striking 16 strategic deals with publishers, agency trading desks and vendors like LiveRamp, Xaxis and Adobe. Despite being known for its commercial credit listings and... Continue reading »
by Kelly Liyakasa // June 30th, 2016 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Programmatic Will Drive The Travel Recovery, With Justin Scarborough
  • YouTube Gaining More National Brand Advertising; A Missed Opportunity For Machine Learning
  • The Simple Way To Avoid Conflating Good And Bad Data Use
  • Amazon Advertising Revenue Eclipses $7B – And Is Still Picking Up Speed
  • Safari Trails Browser Operators; Amazon Slapped With Record GDPR Fine
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved