AdExchanger
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Mojiva CEO Gwozdz Takes DoubleClick Learnings Into Mobile Ad Network And Ad Server Markets
David Gwozdz is CEO of Mojiva Inc, a company whose products include the Mojiva mobile ad network and Mocean ad serving company. AdExchanger.com: In regards to your company’s recent funding, can you talk a little bit more about what that $25 million is going for – sales and marketing? DG: Originally, we had sales and […]
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Online Video Continues To Drive Digital Growth Says ZenithOptimedia's Barnard
The research team at ZenithOptimedia reported yesterday that “total internet ad spend to grow 12.6%, 15.8% and 16.1% in 2011, 2012 and 2013. The brightest spot in terms of online ad growth will be online video.” Read more on Radio & Television Business Report. Jonathan Barnard, Head of Forecasting at Publicis’ ZenithOptimedia, discussed the latest […]
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comScore Announces New Attribution Model; Adconion And The Ad Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lifting Attribution Targeted challenges with display advertising, comScore announced its continuing to enhance the company’s attribution products/methodologies with the introduction of the “Smart Lift Attribution Model.” comScore’s VP of Ad Effectiveness, Anne Hunter, claims on the comScore blog, the new product “overcomes the issue […]
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Boston Consulting Group's Busby Reviews The Data Stack
Ed Busby is Partner at Boston Consulting Group. He is finishing up a study on data strategy in the digital media space and presented some his findings at the BlueKai Summit in New York City. AdExchanger.com: How do you break the data ecosystem down -and in layman’s terms? EB: We think about the various services […]
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Yahoo! Announces Ad-Supported Content Network; Looking At NAI Cookie Compliance; MoCapital For MoPub
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s Like Button It’s an ad network. It’s content. It’s both! Looking to leverage its content trove, The Wall Street Journal reports that Yahoo! will roll-out a new content network plan that may be Yahoo!’s version of the Facebook “Like” button. Amir Efrati writes, […]
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Oppenheimer's Simon Sees More Mergers And Acquisitions Ahead
Todd Simon is Managing Director, Head of Digital Media at Oppenheimer & Co., an investment banking company. Simon is also on the Strategy Board of sell-side platform Rubicon Project. AdExchanger.com: Given your background in investment banking, what is your take on today’s M&A climate in the ad technology space? TS: We expect a robust M&A […]
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Mojiva Gets $25 Million For Mobile; AT&T On Mobile Ad Network; Report: Criteo Retargeting Revs At $200 Million
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Money For Mobile’s Mojiva Mobile ad serving platform Mojiva announced it has received $25 million in funding (now up to $35 million total) led by Shamrock Capital Partners. Ad Age’s Kunur Patel segments the company thusly: “Mojiva encompasses two distinct business units: Mojiva, […]
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An Interview With Bob Walczak, Former Ringleader Digital CEO
On Friday, ClickZ’s Jack Marshall noted that Ringleader Digital, a mobile technology and ad network, may have “vanished” – in other words, ceased operations. Read more. Today, Bob Walczak, Ringleader Digital’s former CEO discussed his former company and his own plans in an interview with AdExchanger.com. Disclaimer From Mr. Walczak: “The below comments are not […]
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Data Industry Reaction: What Is The Biggest Challenge With The Demand-Side Platform Model?
With the demand-side platform (DSP) model continuing to propagate, data sellers and data management providers are seeing up-close how the DSP is applying data to the targeting of users in display, mobile and video ad inventory today. From their data-centric point-of-view, AdExchanger.com wanted to know… how is the DSP model doing? In particular, we asked […]
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Report: Google Data Exchange Imminent; Ringleader Digital Dissolved?; Private Exchange A-Go-Go
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Acronym: DDP According to Ad Age’s Michael Learmonth, Google is on the verge of rolling out its own data exchange. Learmonth writes, “Known internally by the acronym “DDP,” [the exchange] is an attempt to create a liquid market for the data used to […]
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