AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingHow CIOs Can Get Into the Marketing Game
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. I’ve talked a lot about the odd couple pairing of the CMO and […]
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Hulu Ad Machinations; Listings Or Bust For Yext
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hulu Ads, Direction Big changes are coming to Hulu, and they’re all starting at the top, beginning with the position of CEO Jason Kilar and the relationship to the streaming video site’s big media backers, reports Variety’s Andrew Wallenstein. Citing a three-page memo about […]
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OPINION: Data-Driven ThinkingWhy Media Companies Are Being Eaten by Tech Companies
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. My friend and colleague Todd Herman (LinkedIn) once wrote a strategy paper about video content when we worked together at Microsoft. Called “Don’t […]
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Payment Data Getting Attention; DAA Icon Vs Cookie Settings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Taking Back The Data Wired looks at the recently-announced Merchant Customer Exchange (see release) that brings together major retailers to create a payment solution of their own and “hoovers” all that valuable customer payment data in the process. Wired’s Marcus Wohlsen writes, “[The Merchant […]
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OPINION: Data-Driven ThinkingThe Myth of the End-to-End Ad Tech Solution
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Greene, Senior Analyst at Forrester Research. The term “end-to-end” gets thrown around a lot in digital advertising circles and is increasingly part of the conversations we have with […]
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Hygiene On The Lijit Exchange; Ecommerce And Immediate Needs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lijit Exchange The promise of “brand safety” seems to be a big draw in exchange circles these days, so Federated Media’s supply side ad tech unit Lijit Networks has introduced new inventory packaging capabilities on the Lijit Exchange to capitalize on the trend. In […]
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CMOs React To Facebook Pitch; Native Ads FTW
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Pitch WSJ gives the feature treatment to Facebook’s courtship of global ad clients. Shayndi Raice notes that at one meeting of its client council, CMOs harangued CEO Mark Zuckerberg: “As the ad types peppered the young chief executive officer with questions, a theme […]
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Aol's Adtech Eyes Viewability; Adobe-Josh James Suit Settles Quietly
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Embracing ‘Effectiveness’ Just as comScore is engaging in a patent suit against ad effectiveness companies, AOL’s ad serving subsidiary Adtech is stepping into the fray with its own product designed to measure consumer “visibility” for marketers and agencies. “We are making the length of […]
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OPINION: Data-Driven ThinkingYou Don’t Control Your Digital Technology Decisions, M&A Does
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Cameron Hulett, who is Executive Head of Solution Strategy at Acceleration. When someone is betting millions, they’ve typically done their homework. So when you see the current M&A activity in […]
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Google Adds To Content, Data Strategy; Buddy Deal Closes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Travel Grab Google’s latest acquisition puts it even more squarely on the content side of the media business (guess we won’t hear anyone at the search giant say it’s not a content company anymore, right?). The WSJ’s Jeffrey A. Trachtenberg and Amir Efrati […]
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