AdExchanger
Articles By AdExchanger
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The Trading Desk Conundrum; Social + In-Market
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Trading Desk Conundrum The party might be over for agency trading desks, writes AdWeek’s Mike Shields as he examines the controversy surrounding the usefulness of independent trading desks. The debate, according to Shields, centers on “whether the agency holding company should decentralize its […]
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TripAdvisor Buys Gilt's Jetsetter; Nice Weather For Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TripAdvisor Buys Gilt’s Jetsetter After a relatively quiet few years as the online travel space heated up around it, hotel and accommodations reviews site TripAdvisor has bought hotel bookings site Jetsetter from luxury deals purveyor Gilt Groupe, reports Skift’s Dennis Schaal. Jetsetter will be […]
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Slow Programmatic; Video RTB Rises
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Slow Programmatic Yesterday at AdExchanger’s Programmatic I/O conference, eBay’s head of digital display said programmatic needs to be less about real-time. As reported by Forbes’ Robert Hof, Stephen Howard-Sarin said, “The marketer needs to know, how long does it take for someone to buy […]
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OPINION: Data-Driven ThinkingHow To Hire In Programmatic Sales
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, VP Demand Sales at The Rubicon Project. At this stage of the programmatic growth story, almost every business in the chain of marketers, agencies, platforms, and publishers has […]
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Adapting To Nielsen OCR; Attention-Getting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adapting To Nielsen OCR Adap.tv has signed on to use Nielsen’s Online Campaign Ratings, which aims to measure the reach of video ad campaigns across screens. The video ad platform hopes to show it can tackle issues of price, quality/engagement and above all, a […]
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OPINION: Data-Driven ThinkingHow Publishers Can Beat Agencies In Trading-Desk Advertising
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. Worthless. That’s what I – and most of my colleagues – thought of leftover or remnant advertising when I was selling highly premium banner […]
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Facebook's Home Phone; Native Pitfalls
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Home Invasion Om Malik sees a privacy menace in Facebook’s ‘Home’ phone integration (AdExchanger story). He argues Facebook will know our home location, shopping habits, and travel routes. “Facebook is going to use all this data — not to improve our lives – but […]
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OPINION: Data-Driven ThinkingDisplay Advertising Fraud is a Sell-Side Problem
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Douglas de Jager, founder of Spider.io. In Will Luttrell’s AdExchanger article of last week, he argues that if the display advertising buy side adopts better performance metrics then the problem of fraud […]
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OPINION: Data-Driven Thinking10 Tips For 'Real-Time Branding'
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Shebbeare, Founding Partner & Chief Strategist at Essence Digital. No doubt about it: Direct response marketers bankrolled the real-time bidding revolution, while brand dollars keep fuelling growth on the reservation side. […]
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Playing Tag With Cash; Amazon AWS RTB
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Playing Tag With Cash Gotta tag? It’s valuable if you can scale the management of millions and billions of the ad variety. Tag manager Tealium has raised $15 million-plus (total for the life of the company is $27 million). The release claims large revenue […]
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