AdExchanger
Articles By AdExchanger
-
Right Media Reviewed; Facebook Ad Momentum
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right Media Reviewed Mike Shields listens for criticism about Yahoo’s Right Media Exchange – and finds plenty – in an article on Adweek. He also quotes Media6Degrees COO Andrew Pancer who offers hope, “Yahoo has fantastic inventory, and it makes Right Media a must […]
Tagged in: -
OPINION: Data-Driven ThinkingFBX Vs. The Ads API: Which Is Better For Targeting Facebook?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, director of insights and technology at Mediasmith. Since Facebook created its exchange, FBX, by opening up inventory to DSPs and other biddable display buyers, the industry has […]
Tagged in: -
Apple Is Acquiring; YuMe Is Connecting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Apples Apple has been busy during the weekend as news broke that they’ve picked up a couple of companies on the “local” front. All Things D reported early on Friday that Toronto-based crowdsourced location data company Locationary is now part of the fold. […]
Tagged in: -
OPINION: Data-Driven ThinkingWhy ‘Omnichannel’ Is No Passing Fad
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted Prince, senior vice president of media and new ventures for Neustar Inc. The marketing industry has a long history of embracing emerging trends, then dismissing them as passing […]
Tagged in: -
Retargeting Co-op; Good Consumers, Bad Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting Co-op Fetchback’s former CEO, Chad Little, is back for more. Faithful readers know that display-ad retargeter Fetchback was acquired by GSI Commerce in 2010 (for a rumored $40 million or so) — and then GSI was acquired by eBay in 2011. Little moved […]
Tagged in: -
OPINION: Data-Driven ThinkingWhat Publishers Need To Know Now About Programmatic Sales Planning
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, VP of sales at The Rubicon Project. As advertising technology moves from agencies’ back offices to the front — and from auctions to deals — digital publishers are […]
-
RTB Inventory Flat; X+1 Adds Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Inventory Flat Growth has slowed for exchange-traded media, according to a report released by Accordant Media, but media quality has increased. “Q2 turned out to be a notable period for (the) programmatic media industry,” said Art Muldoon, Accordant Media’s co-founder and CEO, in […]
Tagged in: -
OPINION: Data-Driven ThinkingWhy Big Brands Aren’t Buying Self-Service
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amit Avner, founder and CEO at Taykey. With all the buzz about self-serve ad platforms, it might seem as if everyone is using them. But, as the saying goes, […]
Tagged in: -
Media6Degrees Adds Mobile; Facebook's Sticker Future
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media6Degrees Targets Mobile Media6Degrees made its mobile play yesterday by acquiring Everyscreen Media, according to Ad Age. “All the data we get from Web browsers is about to be doubled or tripled,” said CEO Tom Phillips as he referenced users moving to a multidevice […]
Tagged in: -
OPINION: Data-Driven ThinkingFacebook Ads: Rewriting The Rules For Performance Marketers
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Walsh, SVP of media at Integrate. In the 2010 film “The Social Network,” Facebook co-founder Eduardo Saverin asks Sean Parker to settle an argument between him and Mark […]
Tagged in: