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»amit avner

Buying Based On Social Trends: IPG Mediabrands Smooths Out Its Process With Taykey

Social listening data is often used only to influence social campaigns. Siloes within agencies can keep it from informing media campaigns in other channels. IPG Mediabrands, for instance, has multiple media buying agencies, including a search and social unit called Reprise Media as well as its trading desk, Cadreon. Reprise and Cadreon made a good... Continue reading »

by Alison Weissbrot // July 13th, 2016 //
»
Why Big Brands Aren’t Buying Self-Service

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amit Avner, founder and CEO at Taykey. With all the buzz about self-serve ad platforms, it might seem as if everyone is using them. But, as the saying goes,... Continue reading »

by AdExchanger // July 17th, 2013 //
»
 

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