AdExchanger
Articles By AdExchanger
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Permuto CEO Shamim Discusses Recent Client Performance And E-Commerce Opportunity
In a release last week, Permuto, a CPC, display ad retargeting company, announced that through its ad platform, the company had shown return-on-ad-spend results “within three percent of SEM” for e-tailer Heels.com. Read more. Shaukat Shamim, Co-Founder and CEO of Permuto, discussed the company’s services and shared observations about the e-commerce landscape. AdExchanger.com: When working […]
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OPINION: Data-Driven ThinkingThe Emergence of Audience Selling
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Mendez, founder of Yieldbot. “So far audience targeted media optimization has been a huge party that only the demand side has shown up for. The supply side […]
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Battery Ventures' Patel Sees More Skepticism Regarding Ad Technology Investment Than Years Past
Satya Patel is a Partner at Battery Ventures, a venture capital and private equity investment firm. AdExchanger.com: Battery Ventures has been around since the ’80s as a venture and private equity firm. Looking at a high level, can you take us through some of the strategy pivots the firm has made in regards to digital […]
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Transparency And Real-Time Bidding; Google Search Share Hits Ceiling; Eyeblaster On MEC Win; CPM Is Better Than CPA
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Advocating For Transparency Standards Demand-side platform Turn’s CEO Bill Demas writes on ClickZ that publishers need to embrace RTB since it will help provide control by enabling “the means to create custom audience segments through direct sales teams” and more. Furthermore, Demas says, “As […]
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Cross Pixel Media Targeting In-Market Active Shoppers On Ecommerce Sites Says CEO Pearlstein
Alan Pearlstein is CEO and President of Cross Pixel Media, a data-centric marketing services company. AdExchanger.com: How about a little background? How did you get where you are today? AP: I have always been a direct response marketer by training. The first business I started was a mail order catalog, and in 2002 I launched […]
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Display Advertising Uncensored Event Looks At DSPs, Publisher Solutions And More
At New York City’s Time Warner Center last Thursday, Collective sponsored its 2nd annual “Display Advertising Uncensored” event, which brought together a broad cross-section of display advertising players to discuss the growing momentum (and confusion!) in the display ad space. The panel was moderated by Randy Cohen of Advertiser Perceptions and included Lexi Reese of […]
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Publicis Buying Back From Dentsu; Quattro Wireless And Their Apple Biz Cards; PaidContent And Sorrell On Google/AdMob Deal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Buys Back From Dentsu Publicis bought back 7.5 million of its own shares from ad holding company rival and shareholder Dentsu. Back in 2003, according to the Wall Street Journal, both companies had entered into a stock-swap agreement which gave each roughly 10% […]
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Demdex CEO Nicolau On New Financing
Audience management company, Demdex, announced that it has raised $6 million in Series A financing in a round led by Shasta Ventures and also inclusive of existing investors First Round Capital and Genacast Ventures. Read the release. CEO Randy Nicolau discussed the new financing and the company’s plans. AdExchanger.com: From your perspective, what is the […]
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Mediabrands' Cadreon CEO Moorcroft On Buying Platform Developments And Competitive Landscape
In a release last week, IPG’s Mediabrands announced that Brendan Moorcroft had been appointed CEO for Cadreon, Mediabrands online media buying platform which services Universal McCann (UM), Initiative, Mediabrands Ventures and their clients.”Read the release. Moorcroft discussed Cadreon’s development and his views on the competitive landscape. AdExchanger.com: When does Cadreon become available to all media […]
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Ad Serving Momentum - Also, Lack Thereof; Patents And Privacy; Waiting For Display Platform Version 2
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Looking At Ad Serving On Friday, content monitor Attributor released its most recent report on ad serving across the web. Among the data points, “Google and DoubleClick overwhelmingly dominate the market. Combined they account for more than 65% of the market share, which, compared […]
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New Collective Display Ad Study Points To Audience Buying Growth Through Social Media And Portals
Ad network and technology platform, Collective, released its “2010 Collective Display Advertising Study” here (PDF). Among the findings, “About two-thirds (64 percent) percent continue to use click-thru rates (CTRs) to evaluate ad network performance. The study finds a disparity between senior- and lower-level agency decision makers, with the latter relying heavily on CTRs and the […]
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Undertone Networks Addressing Brand Insights With New Program Says CSO Schanzer
Targeting brand marketers looking for better insights, Undertone Networks has combined products offered by research firm Dynamic Logic, Comscore and others to create its Undertone Qualified Insights program, a “customer learning programs for marketers investing in large or ongoing campaigns.” Read the release. Alan Schanzer, Chief Strategy Officer of Undertone Networks, discussed the program and […]
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Eyeblaster On Dwell Times; On Apple And New Pub Pricing Models; Unicast Showing Momentum
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eyeblaster Dwelling Eyeblaster has released a new study on dwell time – the time that a user is exposed to an ad on a web page. Among the findings, “High Dwell [Rate] triples brand-related search, increases traffIc by 69%.” Need more? Read the release. […]
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AdExchanger: Rumble In Arbitrage Plaza (The Conclusion)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Adap.tv Gets RTB: Real-Time Bidding For The Online Video Marketplace
Online video ad marketplace, Adap.tv, announced on Wednesday that its marketplace was now real-time bidding-enabled. DSP partner [x+1], Publicis’ VivaKi and CineSport LLC each discussed its importance in the release here. The potential for marketers to track cookies across multiple supply sources as well as multiple channels presumably makes online advertising even more efficient than […]
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Ad Network Roll-up: AudienceScience CEO Hirsch On Consorte Media Acquisition
On Wednesday, online ad network AudienceScience, announced the acquisition of Consorte Media, an ad network targeting Hispanics online. According to the release, “Consorte Media employees will become part of the AudienceScience team, and Consorte’s San Francisco headquarters will become the newest branch location of AudienceScience.” Read more. CEO Jeff Hirsch of AudienceScience discussed the acquisition […]
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Online Ads Legislation: The Day After; Aggregate Knowledge Gets New CEO; WebMD Meets Q1 Expectations
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Ad Legislation Round-Up There’s plenty of reaction to read as the dust settles since yesterday’s delivery of a draft of proposed legislation to manage consumer privacy online. Ad Age’s Edmund Lee says the new legislation “signals a shift by Washington from self-regulation to […]
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A Few Good DSPs - The Movie!; And Kawaja's IAB Presentation Deck
It’s finally available online! View the video – “A Few Good DSPs” – from last Monday’s presentation at the IAB Exchanges and Networks Marketplace by GCA Savvian’s Terence Kawaja.. And, see and hear Kawaja’s complete PPT presentation…
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Time's McDonald Looking To Unlock Audience Data From Publisher Side; Yahoo!'s Bartz On 3-Year Mission; News Corp. Going Up; MDC Partners Shows Strength
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc.’s McDonald On Data Digiday Daily’s Melinda Gipson covers Time Inc.’s president of Digital Kurt McDonald at the recent AudienceScience Targeting Summit. Rather than shying away from the challenges that online data presents publishers today, McDonald is choosing a pro-active approach. According to […]
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New Legislative Proposal For Online Behavioral Advertising Management Released By U.S Congressional Reps
Representatives Rick Boucher (Democrat, Virginia) and Cliff Stearns, (Republican, Florida) released their “discussion draft of legislation to assure the privacy of information about individuals both on the Internet and offline.” (Given the initial language from the release, it would seem that there is much more broader scope such as the offline direct marketing (catalogs etc.) […]
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Tim Hanlon Reviews New Role at Catalyst S+F, And Agency As Venture Fund
Tim Hanlon spoke with AdExchanger.com regarding his new role at Catalyst S+F. The Former VivaKi Ventures’ exec, will be joining the marketing firm as a partner and be “responsible for the firm’s venture investment and advisory strategies, as well as the lead consultant on advanced media issues.” Read the release. AdExchanger.com: How will your experience […]
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Better Advertising's Scott Meyer On Privacy Survey Concerns Limiting Online Ads
A new study released by The Ponemon Institute, and covered here by The New York Times, says that privacy concerns are impacting online ad spend. From the Times article: “Privacy issues have prompted marketers to use online behavioral advertising — based on tracking a user’s Web browsing habits — 75 percent less than they would […]
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Legislation Is Here; Verifying Audience, Not Just Content; Adify's Fradin On The Online Publishers Association
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Legislation Is Here At long last, legislative action in the U.S. is here for online advertising – at least as it relates to consumer privacy according to numerous sources including Emily Steel of The Wall Street Journal who writes, “The draft legislation proposes regulating […]
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Looking At Data, Transparency And Privacy At IAB Networks And Exchanges Marketplace
Alan Chapell, online ad privacy guru and President of Chapell & Associates, led a panel at today’s IAB Networks and Exchanges event today entitled, “Data, Transparency and Privacy.” Among the sound bytes: An interesting give-and-take between Mpire’s AdXpose CRO Kirby Winfield and Yahoo! VP Ramsey McGrory regarding the verification space that echoed throughout the panel. […]
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Kawaja On Value Chain At IAB's Networks and Exchanges Marketplace
At today’s Internet Advertising Bureau Networks and Exchanges Marketplace, Terence Kawaja, Managing Partner of investment bank GCA Savvian, provided an extensive industry overview called “Parsing the Ad Tech Value Chain,” which spanned nearly every ad tech company strategy in the value chain between advertisers and publishers. Among his predictions: only $400 million in revenues for […]
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Download AdExchanger.com's January-April 2010 Q&A Report: Learn From The Ecosystem
It’s time to gather up the most recent Q&As and send them out into the wild! Get insights and info from members of the digital ad ecosystem including publishers, advertisers, agencies, ad tech and data companies. AdExchanger.com presents Volume II of its Q&A report, a 271-page publication consisting of all the Q&A interviews on the […]
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AdXpose Gets DART-Certified; CRO Winfield Discusses The Implications
Mpire Corp.’s AdXpose, an ad verification technology and media company, announced that its verification technology has been certified by the popular advertiser ad serving platform, DART, which is owned by Google. Read more on MediaPost. President and CRO of AdXpose, Kirby Winfield, discussed the DART certification and what it means. AdExchanger.com: Can you discuss the […]
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AdReady Raises $5.3 Million; Apple And Adobe Throwing Punches; The Privacy Storm; Display Advertising Strong Down Under
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdReady Raises $5.3 Million According to a regulatory filing, online display advertising technology company, AdReady, has raised $5.3 million. Read a bit more on Northwest Innovation. The filing is here. Turning The AOL Ship Mediaweek’s Mike Shields reviews industry sentiment on AOL in light […]
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Katz Reviews New Release Of InterCLICK's Audience Targeting Platform, Says DSPs Are Failing As A Whole
Ad network InterCLICK announced last week the “second production version” of the company’s audience targeting platform known as Open Segment Manager (OSM). According to the release, “OSM can create any audience that a client can articulate, and determine how that audience impacts their campaigns’ objectives.” Read more. InterCLICK president Michael Katz discussed the product release […]