AdExchanger
Articles By AdExchanger
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AdExchanger: The Audience Bomb
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Akamai Sees Seasonal Slowdown Ad Solutions; Performics Sees Cheap Mobile CPCs; Microsoft Online Ads Grow
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Akamai Sees Seasonal Slowdown Q1 earnings didn’t disappoint but web infrastructure provider Akamai did indicate some slowing growth for Q2 2011 on Wednesday’s Q1 2011 earnings call with Wall Street analysts. Little was discussed about Akamai’s Advertising Decision Solutions (ADS) business which was originally […]
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Demand-Side Platform AdBuyer.com Acquired By MediaBank; Attribution Holy Grail Looms
CEO Bill Wise’s MediaBank announced today that it has acquired demand-side platform AdBuyer.com (Read AdExchanger.com Q&As from 2009 and 2010). According to the MediaBank press release: “MediaBank will make the AdBuyer platform available to MediaBank partners via the MediaBank O|X and A|V media management systems, and will expand AdBuyer’s cross-channel capabilities across all major media—creating […]
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Skimlinks Turning Links Into An Affiliate Business For Publishers Says CEO Navarro
Alicia Navarro is CEO of Skimlinks, an affiliate links ad network. AdExchanger.com: Where did the name and idea come from? AN: When I originally started the company, it was completely different. ‘Skimbit’ was a social decision-making app, named because it ‘skimmed the best bits’ from sites you liked. We eventually built our own monetization technology […]
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eBay Sees Profits While Mobile Rockets; Apple Answers On Data, iPhone; The Year Of Exchanges, RTB And All That
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay Makin’ Money eBay reported its first quarter 2011 revenue results and things are looking good at the world’s largest digital garage sale as revenue “increased 16% to $2.5 billion, compared to the same period of 2010. The company recorded first quarter net income […]
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Safeguard Ups MediaMath Stake; MediaMath Valuation Hits $180 Million In Latest Round
Safeguard Scientifics, an investor in demand-side platform MediaMath, provided a little bit more insight on MediaMath financials as part of Safeguard’s latest regulatory filings. Among the details, MediaMath grew revenues 150% from 2009 to 2010 and “Safeguard provided $9 million in follow-on funding, in part, to expand MediaMath global sales and marketing initiatives, and to […]
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Visual IQ CEO Mathew Sees Quality And Amount Of Client Data As Critical To Accurate Attribution Models
Manu Mathew is CEO of Visual IQ, a channel marketing intelligence software company. AdExchanger.com: Let’s start with the name Visual IQ – what’s the idea there? MM: The name Visual IQ represents the two high-level concepts behind the hosted software products that comprise our IQ Intelligence Suite – the first being the world’s most accurate […]
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Amazon Reports Earnings, Build-Out In Progress; IAB Announces Networks And Exchanges Agenda; Retargeters Partnering With Data For Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Reports Q1, Build-Out Amazon reported its Q1 2011 earnings yesterday and missed Wall Street analyst earnings projections as “Net income decreased 33% to $201 million in the first quarter, or $0.44 per diluted share, compared with net income of $299 million, or $0.66 […]
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Microsoft Exchange Exec Strong Says Windows Live And MSN Inventory To Launch In Canada, U.K. And Netherlands
At the recent AppNexus Summit, in addition to an announcement by AppNexus regarding new APIs which will allow partners to build their own tools on top of the company’s real-time ad platform, Microsoft outlined its plans for roll-out of its owned-and-operated display inventory through its exchange (see the new product page), which is powered by […]
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PlaceIQ Focused On Providing Hyper Local Data Across Digital Channels Says CEO McCall
Duncan McCall is CEO & Co-Founder of PlaceIQ, a location-based data provider. AdExchanger.com: Can you talk a little about how your experience “fed” the idea for PlaceIQ? DM: I have always had a passion for the location space. I have travelled to many interesting places and many years ago went through the experience of downloading […]
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Media Adding Online Commerce; ClickZ Finds Third-Party Data Costs Remain High; Clearspring Says Its Reach Is 200 Million In U.S.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Adding Online Commerce The Travel Channel announced that it has invested $7.5 million in Oyster.com – described by The New York Times as a “start-up that employs professionals to review hotels and takes a cut of all the room reservations it helps to […]
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After Greystripe Deal, ValueClick Interested In Still More Acquisitions Says VP Fuges
ValueClick has officially acquired mobile ad network Greystripe in a deal value at $70 million. According to a ValueClick press release, some revenue numbers on Greystripe: “For the remainder of 2011, Greystripe is expected to contribute to ValueClick’s consolidated results approximately $24-$26 million in revenue and $2-$3 million in adjusted-EBITDA.” Read more. Referencing this morning’s […]
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OPINION: Data-Driven ThinkingAll Hail the V.A.D.A.R.
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Soloff, CEO, Metamarkets, a publisher analytics company. Around the time he was busy founding a retail bank, my good friend Josh Reich offered the insight that […]
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Reaction: MEA Digital's Ryan Sees Philosophical Challenge Ahead With Guaranteed Versus 'Best Ad' Placements
AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” Cathleen Ryan is Chief Results Officer, MEA | DIGITAL, partner of Arkitektive. Google has been trying to figure out how the get their hands in the brand dollar […]
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Report: ValueClick Buying Mobile Ad Network Greystripe; Apple, Google Get Mobile Privacy Call-out; Retargeter TellApart Seeing RTB Results
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ValueClick Buys Greystripe ValueClick has taken a reported $75 million plunge into the mobile advertising business with the acquisition of mobile ad network Greystripe according to TechCrunch’s Mike Arrington. He writes, “Greystripe has raised $18.1 million in funding to date over four rounds. They […]
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AdExchanger: Real-Time Optimization
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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The Cloud Is Down; NY Times Reports Q1, Paywall Stats; Display Kool-Aid
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Cloud Goes Down Are you affected? An outage of Amazon’s EC2 cloud hosting services, which powers serving for such companies as Foursquare and Quora, is leaving consumers and customers alike S.O.L. The Next Web provides coverage and says, “[Amazon’s EC2] status dashboard currently […]
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UM Execs On Agency Universal McCann Turning Toward The Digital Future With Media 3.0
This past week, IPG Mediabrands agency, Universal McCann (UM), announced it’s data and analytics “Media 3.0” strategy calling it the agency’s “new operating platform [which] bolsters UM’s proposition as a strategy and analytics-led organization, centered on business outcomes,” according to a press release. The new strategy includes integration of data and analytics capabilities from Nielsen. […]
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New Platforms, Devices And Opportunities Means New Design Skills For The Creative
“the creative” is a column focused on the creative side of digital marketing. Tom Moran is Executive Creative Director of Seattle-based digital shop POP. If you work at an advertising agency today, you are likely moving at warp speed in several different directions while staying as synchronized as possible. With so many new platforms, new […]
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isocket Launches Marketplace, DFP Plugin -Is This GDN Reserve?; More On Yahoo! Earnings; Commoditizing The Ad Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. isocket Launches Marketplace, DFP Plug-In From its company blog, isocket CEO John Ramey announced a new marketplace for display ads called BuyAds.com, which leverages the company’s plug and play ad serving system for publishers selling guaranteed display advertising inventory. Read more here on the […]
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WhiteWave Foods Marketer Simpson Talks Digital, Sees Brand Lift In International Delight Campaign
WhiteWave Foods and agency Horizon Media recently launched an International Delight “CoffeeHouse Inspirations Skinny” campaign which the companies said drove a 34.4% increase in brand lift with the help of Vizu technology. Read the release. Aaron Simpson, Associate Marketing Director at WhiteWave Foods, who worked on the International Delight “Skinny” launch, shared some of his […]
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OPINION: The Sell SiderThe Five Stages of Data Grief
“The Sell-Sider” is a column written by the sell-side of the digital media community. Michael Zimbalist is VP, Research & Development Operations for the New York Times Co. He also co-founded the Online Publishers Association (OPA) and serves as a member of its executive committee. In the years since Terry Kawaja first published his famous […]
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Criteo Seeing Quarterly Growth For Retargeting; Facebook's New Ad Platform; Why People Don't Click
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Retargeter Reports Is an IPO far away for personalized ad retargeter Criteo? They’re already reporting quarterly results like a public company – well… public companies must report all their revenues. According to a press release, among Criteo highlights in Q1 2011 in comparison […]
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Yahoo! Reports Q1: Display Up, Right Media Exchange Discussed
Though Yahoo! reported declining revenues of $1.06 billion from a year ago (-6%), the company still met Wall Street expectations earning $190 million for the quarter. Read the earnings release (PDF). And, get the slides (PDF). The company went on to say that revenue is continuing to take a hit from the search partnership with […]
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Reaction: GroupM COO Montgomery Sees Google Targeting Brand Advertising
AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” John Montgomery is COO, North America of GroupM Interaction, a WPP Company. “This is a beta program running across a few verticals. Google appears to be pursuing the […]
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Reaction: VivaKi Nerve Center CEO Hecht Sees Guaranteed Sales As Necessary Path In Competitive, Fragmented Market
AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” Curt Hecht, CEO of VivaKi Nerve Center, a Publicis company “VivaKi has been advocating a reserved marketplace with Google dating back to our original partnership announcement in 2008. […]
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Reaction: Brand Advertisers And Automation Driving Guranteed Sales
AdExchanger.com asked ad industry executives: “What’s your take on Google announcing yesterday that it is now selling guaranteed ‘premium’ inventory from publishers on the Google Display Network?” Elizabeth Blair, CEO, Brand.net “My take is it is fantastic and about time. Brand advertisers’ needs haven’t changed. Their requests for brand-focused online advertising technology and services haven’t […]
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MarketShare Predicting For Ticketmaster; Walmart Buying Social Tech; Ad Network Buying Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MarketShare Predicting For Ticketmaster Analytics company MarketShare (AdExchanger.com Q&A) has announced a deal with Live Nation-owned Ticketmaster that will enable the ticket seller to better predict and price tickets for events. According to the release, “Ticketmaster has been actively working with four professional sports […]
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Google Responds On New Google Display Network Reserve Strategy
Google SVP of ads Susan Wojcicki announced the launch in Q1 of Google Display Network Reserve on last Thursday’s Google Q1 2011 earnings call. The new initiative enables media buyers to acquire display ad inventory in the future, also known as “guaranteed” buying. Read more from the call here. A Google “spokesperson” provided the following […]
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New Invite Media Sales Chief, Bruce Falck, Discusses The Road Ahead For Google's Demand-Side Platform Business
Bruce Falck has joined Google’s demand-side platform Invite Media and will be leading the charge for sales as the unit’s sales director. It’s a role much like others across Google’s corporate structure of ad tech products such as DoubleClick Ad Exchange (where Lexi Reese and Michael Rubenstein had a similar role devoted to the Exchange.). […]