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Comic: Officer Algorithm
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Microsoft Enters The Bot Game; Twitter Moments Not Working For Advertisers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microbot Bots are hot and Microsoft wants to feel that warm glow – its wretched experience with foul-mouthed Tay notwithstanding. The Verge notes the growing complexity of the bot ecosystem might soon beget a call for standards. Microsoft, though preaching openness, wants to be on top […]
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OPINION: Data-Driven ThinkingMarketers Can’t Drive Sales Lift Without The Fundamentals And Execution
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robin Opie, vice president of data science at Oracle Data Cloud. Digital marketing offers a seemingly limitless number of different measurement metrics to evaluate campaigns. Some are confusing and worthless, […]
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Snapchat Adds New Photo Storage Feature; Google's Hardware Play Could Be Problematic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sticking Around Snapchat is moving away from being an “ephemeral app” to one that saves and stores. A new feature called Moments will allow users to save old snaps in-app to send to friends or repost in the future, the company announced in a blog post. […]
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OPINION: The Sell SiderHeader Bidding, Transparency And The Ideal PMP
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Buyers talk about the need for access and transparency. Sellers talk about the power of header bidding technology. While the language may be […]
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Clinton And Trump: Two Targeting Strategies To Reach The White House
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Will Margiloff, CEO at IgnitionOne. Whether you’re “with her” or want to “make America great again,” it’s impossible to ignore the fact that the 2016 presidential race is a game-changer. Not only in the nature of […]
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Susan Schiekofer To Fill Ari Bluman's Role At GroupM; Global Ad Spend May Go Down Post-Brexit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ari Bluman’s Successor Susan Schiekofer will take on late advertising pioneer Ari Bluman’s role as GroupM’s head of digital investment. Schiekofer has big shoes to fill [AdExchanger coverage], but more than 20 years of digital experience within GroupM positions her well for the job. She previously […]
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OPINION: On TV & VideoThe End Of The SSP Era
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. The ad tech LUMAscape has long been contracting, but one categorical staple of the cluttered landscape is now in danger of disappearing entirely. The supply-side platform […]
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OPINION: Data-Driven ThinkingAdvertisers Get Set To Compete During 2016 Summer Games
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Dobson, CEO at The Exchange Lab. Next month’s 2016 Summer Olympics in Rio de Janeiro will be the most connected games to date. For context, the 2014 Sochi Olympics […]
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Publicis Groupe And Tencent Strike A Deal; What Pubs Can Learn From Facebook's Past
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eastern Frontiers Publicis Groupe inked a partnership with Tencent, the first deal of its kind between the Chinese search giant and a global agency network. [Read the release.] The deal will give Publicis access to Tencent’s “vast and rich online behavioral data, benefiting clients through improved […]
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