AUTHOR ARCHIVE FOR:

Ryan Joe

Ryan Joe

Managing Editor

As managing editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (ie: contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.

Articles By Ryan

  • Data

    Acxiom CEO: 'Signs' That Facebook May Reverse Data Import Policy

    BY //

    Facebook might be reconsidering the policy it initiated last Wednesday about third-party data providers, Acxiom CEO Scott Howe said Tuesday in a letter to advertisers. Read it. “We’ve seen some signs that Facebook is reconsidering the initial policy they issued last week on data imports in light of advertiser concerns that will have an economic […]

  • Online Advertising

    Oracle DMP Still Has Strong Consideration Among Marketers – But Will It Last?

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    Salesforce’s data management platform (DMP) continues the strong ascent it began last quarter, according to Advertiser Perceptions’ Q4 Programmatic Intelligence report, and has moved closer to catching Oracle. Oracle DMP, despite leading in marketer use and intent, lags behind in the selection factors relevant to marketers. Advertiser Perceptions Chief Strategy Officer Kevin Mannion noted that Oracle inherited […]

  • PODCAST: AdExchanger Talks

    Podcast: Cognitiv CEO Jeremy Fain’s Deep Thoughts On AI

    BY //

    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Before Jeremy Fain co-founded Cognitiv in 2015, he worked a long stint at Rubicon Project, where he noticed something off about the bidding algorithms used by different demand-side platforms. “We saw the standard bidding algorithms all over the place,” he says. “That didn’t jibe with […]

  • Online Advertising

    Can Outbrain Move Away From Clickbait?

    BY //

    Much has changed since Outbrain was founded in 2006. Clickbait is no longer in favor but supply chain hygiene is, your in-laws are sharing fake news and whenever Facebook stirs, many of the little pubs worry about getting crushed. But Outbrain seems to still be going strong. Co-CEO and co-founder Yaron Galai declined to share […]

  • Advertiser

    How Mars Petcare Uses Data To Connect The Dogs

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    You probably don’t think of Mars Petcare as a center for startup incubation. It owns a lot of brands you can buy at a local grocery store, including Pedigree and Whiskas. But in 2000, it bought Royal Canin, a pet food brand focused on health care, and, more recently, a string of veterinary clinics. So, […]

  • Digital TV and Video

    OTT Audiences Are There – So Why Aren’t Advertisers Buying?

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    OTT audiences are prevalent and engaged. But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium long-form show on an internet connection and you’ll see the same irrelevant message played so frequently it’ll haunt your dreams. What gives? The main issue is buyer confusion about how to transact on OTT […]

  • Advertiser

    Unilever CMO Keith Weed Demands Ad Platforms Make “A Positive Contribution To Society”

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    In an early draft of his prepared remarks at the IAB Annual Leadership Meeting on Monday, Unilever CMO Keith Weed threatened to stop advertising on digital platforms that “do not make a positive contribution to society.” But when he actually took the stage in Palm Desert, Calif., a few hours later, Weed struck a softer […]

  • Online Advertising

    Industry Preview: Insiders Highlight Four Issues That Create Distrust In Advertising

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    The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other askance. Ad fraud, bad traffic and hidden fees have taken their toll, and while industry players have taken measures to reinstitute their good standing, their work isn’t nearly complete. During a panel Thursday at AdExchanger’s […]

  • Online Advertising

    Is Facebook’s Latest Algo Change A Paid-Media Apocalypse? Exec Carolyn Everson Says No

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    When Facebook said it would change its news feed algorithm to prioritize users’ families’ and friends’ posts, advertisers worried it would also affect how paid placements are bought and sold. Would this reduce the amount of available inventory? Would it drive up costs? Facebook’s VP of global marketing solutions, Carolyn Everson, sought to assuage the […]

  • Ad Exchange News

    CES 2018: Voice Assistants And Addressable TV Garner Incremental Interest

    BY //

    The center of media activity at CES is the C Space in the Aria hotel. Here you will find the private meeting spaces booked by Turner, Spotify, Twitter, Oath, CBS, NBCU and Samsung Ads. As in the past, the C Space showroom floor – ostensibly an ad tech vendor showcase – was pretty barren this […]

  • Investment

    M&A 2017: The Year Of Simplifying And Strengthening

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    Facebook and Google are no longer the ad tech acquirers they once were, and yet, the M&A landscape of 2017 is littered with their fingerprints. Media companies swallowed one other to add scale and massive amounts of content to stave off the duopoly’s dominance. Just look at Meredith-Time, AT&T-Time Warner and Disney-Fox. AT&T’s bid for […]

  • Data

    Oracle DMP: Still The Most Recognized And Used, But Salesforce DMP And Others Are Ascending

    BY //

    Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does. But Salesforce DMP has reached some pretty high branches in the year since the Krux acquisition, according to Advertiser Perceptions’ Q3 Programmatic Intelligence Report, released Wednesday. The findings come from a […]

  • Ad Exchange News

    Stay Tuned … For More TV Ad Products From Google

    BY //

    Google is swooping in for TV advertising dollars with a slate of TV-related product releases and updates. While Google revealed these products on Tuesday during its Publisher Leadership Summit in Chicago, it will formally announce them during TV Week in mid-October. First up are TV Content Explorer and TV Modeled Forecasting, both of which are […]

  • Ad Exchange News

    The New York Times, Vice And The Local Media Consortium Get Organized Around Data

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    Every publisher wants to harness its data – but you can’t climb a mountain without a lot of pain. At the Google Publisher Leadership Summit in Chicago, ad execs from The New York Times, Vice Media and the Local Media Consortium (LMC) discussed their often-arduous quests to reach the peak. The New York Times, for […]

  • Publishers

    Google To Offer More Data Insights To Pubs, Release Its Answer To Header Bidding In 2018

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    Google on Tuesday unveiled its Insights Engine Project – including six products for data visualization, integration and insights – and promised that exchange bidding will be generally available in early 2018. Read the release. For the first time, Google, via an Insights Engine product, will give publishers the types of user demographic and content consumption […]

  • Data

    Oracle Plans To Reinvent Data Management By Focusing On Its DMP’s Strengths

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    On the eve of Oracle Open World, the enterprise giant’s Data Cloud hopes to position its data management platform (DMP) – the one inherited from the BlueKai acquisition – as the focus of a tech stack that includes identifiers from AddThis and Moat, onboarding from Datalogix and cross-device linking from Crosswise. There are a couple […]

  • Online Advertising

    RhythmOne And Dataxu Tussle Over Unpaid Bills And Hidden Fees

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    Advertisers aren’t the only ones irritated by hidden fees and undisclosed inventory sources. Dataxu is claiming it’s been victimized by shady auction mechanics following a soured partnership with RhythmOne. The situation came to light after RhythmOne filed a lawsuit in July against dataxu to recover $1,900,000 from three unpaid invoices between January and March. But […]

  • Ad Exchange News

    Friends And Co-workers Mourn The Passing Of Data Marketing Giant Charles Stryker

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    Charles Stryker, CEO of Venture Development Center (VDC), died Sunday following an accident. A mover and shaker in the field of data-driven marketing, Stryker founded and led legacy database marketing companies like Trinet in the 1970s and Naviant in the 1990s and early aughts. Dr. Stryker founded VDC in the ’90s, and the center soon […]

  • Advertiser

    EHarmony Hopes To Create Long-Term Relationships Across Its Business Units – And With Its Users

    BY //

    Before Tinder, Plenty of Fish and OKCupid – even before the advent of the mobile ecosystem – there was eHarmony. Since 2000, the dating site has tried to help the world’s lonely hearts find their one true love. Grant Langston, appointed CEO about a year ago, has been with the company since the beginning. Langston’s […]

  • Data

    Got Blockchain Game? IAB Tech Lab Seeks Brainiacs For New Working Group

    BY //

    The IAB Tech Lab launched a blockchain working group on Monday to explore how the digital ledger technology can benefit the advertising industry. Read the blog post. Richard Bush, chief product and tech officer at NYIAX, and Michael Palmer, mPlatform’s global director of product, co-chair the group – which is looking for members to join […]

  • Investment

    Sizmek Buys Rocket Fuel For $145M

    BY //

    Sizmek said Tuesday it intends to buy ad tech company Rocket Fuel for $2.60 per share in cash, valuing Rocket Fuel at $145 million. That’s a long way from where Rocket Fuel was valued when it IPOed in 2013 – going public at $29 per share at a roughly $1 billion value. Read the release. […]

  • Advertiser

    How SunTrust Bank’s CMO Uses Data To Start A Movement

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    Agency execs who grumble about marketing chiefs not understanding technology have likely not met SunTrust Bank’s CMO Susan Somersille Johnson. Johnson, who has a B.S. in engineering from Harvard and an MBA from the Wharton School, spent the early ’90s at Apple, where she helped develop the PowerBook product and the pricing strategy for Japan. […]

  • Data

    AI Had A Modest Showing At Cannes, But Here Are Some Notable Developments

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    Despite the tech company takeover of Cannes, the ad industry’s current infatuation – artificial intelligence – confined its appearances to panels and presentations. But a few AI aspirations (“deployments” is too strong a word in many cases) are worth calling out. Tencent The Chinese maker of the popular WeChat application has a machine learning agenda […]

  • Platforms

    Cannes: Twitter CEO Jack Dorsey Rethinks Ad Tech Acquisition Strategy

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    Twitter’s ad tech fortunes haven’t been great. Most recently, it took its 479-million-dollar acquisition TellApart for a long walk behind the barn. However, Twitter isn’t giving up on ad tech, at least not as an investor, said co-founder and CEO Jack Dorsey at a Wednesday panel hosted by Omnicom’s OMD in Cannes. “We’re definitely not […]

  • Data

    Coming In 2018: Comcast Hopes To Spur Data Sharing With Blockchain Technology

    BY //

    James Hercher contributed to this article. Comcast Advanced Advertising Group said Tuesday in Cannes that it will formally launch a blockchain-powered tool in 2018 to help companies share their data with each other. The Blockchain Insights Platform is meant to ease the often clunky and nerve-wracking process of data sharing. Because of these challenges, companies […]

  • Digital Marketing

    This Year, MediaLink Is Part Of The Cannes Machine

    BY //

    The 2017 Cannes Lions festival will be a first for MediaLink – though not in the sense of its presence. After all, the consultancy has been nearly ubiquitous for a number of years, with its sponsorships, the events it hosts like Daily Dose and Tech Talks and its suppers with an invite list full of […]

  • Privacy

    The EU’s GDPR Is A Big Deal: Acxiom Execs Describe The Impact

    BY //

    Kelly Liyakasa contributed The European Union’s General Data Protection Regulation (GDPR) will become law in May 2018. Think it won’t affect you? Think again. “This kind of legislation impacts every company in the world,” said Acxiom CEO Scott Howe. “Very few companies aren’t collecting or utilizing information to improve their decision making.” But how the […]

  • Investment

    MediaMath Gets A $175 Million Credit Line, Led By Goldman Sachs

    BY //

    You gotta give credit to MediaMath. At least, Goldman Sachs did. MediaMath said Tuesday that it had received a $175 million credit facility led by the finance giant. Santander Bank also partnered. CFO Stacey Bain said MediaMath’s previous debt facility was coming due, and the company will use its new line of credit to refinance […]

  • Analysts

    Forrester DMP Wave Considers Which Data Platforms Can Keep Up With Changing Client Needs

    BY //

    Forrester’s latest evaluation of standalone data management platforms (DMPs), released Thursday, arrives one week after its assessment of demand-side platforms (DSPs). While DMPs originated as audience segmentation tools to enhance media buying, the value prop of a standalone DMP is very different from one tied to a DSP, said Forrester’s senior analyst Susan Bidel. Forrester reviewed […]

  • Data

    Acxiom’s Plan Comes To Fruition

    BY //

    Acxiom’s 2017 Q4 performance was better than expected, as CEO Scott Howe’s plans to turn the company into a data infrastructure provider started to take form. Read the release. That transformation was evident in the company’s 2017 Q4 and full-year earnings report, released Tuesday. Acxiom earned $225 million in quarterly revenue, which was flat compared […]

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